core/paragraph

Happy New Year! And thank you again for your hard work over the busy holiday season. I also want to take a moment to say thank you to everyone assisting our teams and the communities affected by the devastating wildfires in Southern California. To all our partners in the area, know we’re here for you and will do all we can to provide care, comfort, and support.

Over the past few months, we’ve refocused on what has always set Starbucks apart — a welcoming coffeehouse where people gather and where we serve the finest coffee, handcrafted by our skilled baristas.&nbsp;&nbsp;

core/heading

As we work to get “Back to Starbucks,” it’s important to be clear about who we are and the role we play in the world. That’s why we are updating our mission statement to better reflect this. 

core/image

Our name, Starbucks Coffee Company, also captures our role. Coffee reflects our commitment to source, roast and serve the highest-quality coffee, and Company captures our role in bringing people together to inspire and nurture the human spirit.&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;

core/embed

These ideas and words should feel familiar, and for good reason. As we look forward, we are drawing on our heritage:&nbsp;

core/list

As we work to get “Back to Starbucks,” we’re drawing on this inspiration to clearly and simply re-articulate our mission.&nbsp;&nbsp;&nbsp;

Our values and promises guide our actions and the impact we strive to have. Our&nbsp;values, developed with input from hundreds of partners, aren’t changing. We will be uncompromising in our focus on: Craft, Results, Courage, Belonging and Joy. Our&nbsp;promises&nbsp;to partners, farmers, communities, the environment and shareholders will also stay the same.&nbsp;&nbsp;

We are updating our&nbsp;customer promise&nbsp;to align with our mission and our “Back to Starbucks” plan: to “serve the world’s finest coffee, with a moment of connection.”&nbsp;

Importantly, our partner promise remains to, “bridge to a better future.” From the start, Howard emphasized the importance of taking care of our partners so they can care for our customers. &nbsp;

It’s why everything we do starts and ends with our green apron partners. It’s also why I’m committed to ensuring Starbucks is the best job in retail, why we recently expanded paid parental leave and why we continue to offer health care and stock options for part-time work. More than 75% of partners work 20 hours a week, or more, and are eligible for our best in retail benefits.&nbsp;

We also aim to build strong career paths and create lasting economic opportunity for our partners. That’s why we plan to fill 90% of retail leadership roles internally in the next three years, helping thousands of partners grow their careers and incomes.&nbsp;

Our new mission and evolved customer promise are important steps in our work to get “Back to Starbucks.” I hope you’re proud of our progress and where we’re headed in 2025. Thank you for all you do.&nbsp;

On we go,&nbsp; Brian Niccol&nbsp; chairman and chief executive officer&nbsp;

As we work to get “Back to Starbucks,” it’s important to be clear about who we are and the role we play in the world. That’s why we are updating our mission statement to better reflect this.

Message from Brian - Evolving Our Mission - Starbucks Canada

https://stories.starbucks.com/uploads/sites/9/2023/04/SBX20230424-MissionLanding-FeatureHorizontal2.jpg

Starbucks Canada

Message from Brian &#8211; Evolving Our Mission

https://stories.starbucks.ca/en-ca/press/2025/message-from-brian-evolving-our-mission/

twitter:card

twitter:description

twitter:image

twitter:title

Message from Brian – Evolving Our Mission

Timed with Starbucks holiday launch on November 7, customers in U.S. and Canada company-owned and operated stores will no longer pay extra for customizing their beverage with nondairy – including soy, oat, almond and coconut beverage

TORONTO&nbsp;– October 30, 2024 – Starbucks today announced that, starting with the launch of its holiday menu on November 7, the company will no longer charge extra for customizing beverages with a nondairy modifier, making it easier for customers to make their Starbucks beverage their own.

“Core to the Starbucks Experience is the ability to customize your beverage to make it yours. By removing the extra charge for nondairy, we’re embracing all the ways our customers enjoy their Starbucks,” said Brian Niccol, Starbucks chairman and chief executive officer.&nbsp;&nbsp;

Substituting with nondairy – whether its soy, oat, almond, or coconut beverage – in a handcrafted beverage is the second most requested customization from Starbucks customers, behind adding a shot of espresso. &nbsp;When this change goes into effect on November 7, more than a quarter of Starbucks current customers in Canada who pay to modify their beverage will see a price reduction of more than 10%.

“I made a commitment that we’d get back to Starbucks, focusing on what has always set Starbucks apart – a welcoming coffeehouse where people gather and we serve the finest coffee handcrafted by our skilled baristas,” continued Niccol. “This is just one of many changes we’ll make to ensure a visit to Starbucks is worth it every time.”

About Starbucks Canada

Since 1971, Starbucks Coffee Company has been committed to ethically sourcing and roasting high-quality arabica coffee. Today, with nearly 40,000 stores worldwide, the company is the premier roaster and retailer of specialty coffee in the world. Through our unwavering commitment to excellence and our guiding principles, we bring the unique Starbucks Experience to life for every customer through every cup. To share in the experience, please visit us in our stores or online at <a href="http://www.stories.starbucks.ca">stories.starbucks.ca</a> or <a href="https://www.starbucks.ca">starbucks.ca</a>.&nbsp;

Customers in U.S. and Canada company-owned and operated stores will no longer pay extra for customizing their beverage with non-dairy milk.

Starbucks Announces Removal of Extra Charge for Nondairy Starting Nov. 7

https://stories.starbucks.com/uploads/sites/9/2024/10/20241025-alt-milk-selects-016-2.jpg

Starbucks Announces Removal of Non-Dairy Milk Surcharge Starting Nov. 7

https://stories.starbucks.ca/en-ca/press/2024/starbucks-announces-removal-of-non-dairy-surcharge-starting-nov-7/

Results Reflect Challenged Customer Experience; Management is Developing a Plan to Get Back to Starbucks and Will Provide Insights into Its Plan during the Q4 and Full Fiscal Year 2024 Earnings Call

SEATTLE; October 22, 2024 — Starbucks Corporation (NASDAQ: SBUX) today reported preliminary financial results for its 13-week fiscal fourth quarter and 52-week fiscal year ended September 29, 2024. GAAP results in fiscal 2024 and fiscal 2023 include items that are excluded from non-GAAP results. Please refer to the reconciliation of GAAP measures to non-GAAP measures at the end of this release for more information.

For the fourth quarter of fiscal year 2024, global comparable store sales declined 7%, and consolidated net revenues declined 3% to $9.1 billion, or a 3% decline on a constant currency basis. GAAP earnings per share is $0.80, down 25% over prior year. Non-GAAP earnings per share is also $0.80, declining 24% on a constant currency basis.

The company’s results were primarily driven by softness in North America’s revenues in the quarter, specifically a 6% decline in U.S. comparable store sales, driven by a 10% decline in comparable transactions, partially offset by a 4% increase in average ticket. The accelerated investments in an expanded range of product offerings coupled with more frequent in-app promotions and integrated marketing to entice frequency across the customer base did not improve customer behaviors, specifically traffic across both Starbucks Rewards and non-SR customer segments, resulting in lower-than-expected performance. Additionally, China comparable store sales declined 14%, driven by an 8% decline in average ticket compounded by a 6% decline in comparable transactions, weighed down by intensified competition and a soft macro environment that impacted consumer spending.*

For the full fiscal year 2024, global comparable store sales declined 2%, and consolidated net revenues increased 1% to $36.2 billion, also a 1% increase on a constant currency basis. GAAP earnings per share is $3.31, down 8% over prior year. Non-GAAP earnings per share is also $3.31, declining 6% on a constant currency basis. The lower-than-expected performance for the full fiscal year was a result of pronounced traffic decline, including a cautious consumer environment, and our targeted and accelerated investments not improving customer behaviors, as well as the macro and competitive environment in China pressuring our results further.&nbsp;

Given the company’s ceo transition coupled with the current state of the business, guidance will be suspended for the full fiscal year 2025. This will allow ample opportunity to complete an assessment of the business and solidify key strategies, while stabilizing and positioning the business for long-term growth.

With a strategic reset underway, the company remains committed to creating shareholder value and is announcing that its Board of Directors approved an increase in the quarterly cash dividend from $0.57 to $0.61 per share of outstanding common stock. The dividend and related increase demonstrates the company’s confidence in the long-term growth.

“Despite our heightened investments, we were unable to change the trajectory of our traffic decline, resulting in pressures in both our top-line and bottom-line. While our efficiency efforts continued to produce according to plan, they were not enough to outpace the impact of the decline in traffic,” commented Rachel Ruggeri, chief financial officer. “We are developing a plan to turn around our business, but it will take time. We want to amplify our confidence in the business, and provide some certainty as we drive our turnaround. For that reason, we have increased our dividend,” Ruggeri added.&nbsp;&nbsp;&nbsp;

“Our fourth quarter performance makes it clear that we need to fundamentally change our strategy so we can get back to growth and that's exactly what we are doing with our ‘Back to Starbucks’ plan,” commented Brian Niccol, chairman and chief executive officer. “I’ve spent my first several weeks in stores engaging with and listening to feedback from our partners and customers. It’s clear that Starbucks is a much-loved brand. We need to focus on what has always set us apart — a welcoming coffeehouse where people gather and where we serve the finest coffee, handcrafted by our skilled baristas. We are energized and the team is already moving quickly. I’ll share more details at our upcoming earnings call, but invite you to listen to my initial thoughts on our investor relations website,” Niccol concluded.

Starbucks released a video of prepared remarks by Brian Niccol, chairman and chief executive officer. The video is available at <a href="https://investor.starbucks.com/" target="_blank" rel="noreferrer noopener">https://investor.starbucks.com/</a> and the video will be available on the company’s website until the end of day, Thursday, December 5, 2024. The company uses its website as a tool to disclose important information about the company and comply with its disclosure obligations under Regulation Fair Disclosure. A transcript of the video accompanies this Release.&nbsp;

Starbucks plans to release its actual fourth quarter and full fiscal year 2024 financial results after market close on Wednesday, October 30, 2024, with a conference call to follow at 2:00 p.m. Pacific Time. The conference call will be webcast, including closed captioning, and can be accessed on the company’s website at <a href="https://investor.starbucks.com/" target="_blank" rel="noreferrer noopener">https://investor.starbucks.com/.</a> A replay of the webcast will be available on the company’s website until the end of day, Friday, December 13, 2024.&nbsp;

core/separator

For the full press release, please visit our Investor Relations site <a href="https://investor.starbucks.com/news/financial-releases/news-details/2024/Starbucks-Reports-Q3-Fiscal-2024-Results/default.aspx">here</a>.

core/buttons

“Our fourth quarter performance makes it clear that we need to fundamentally change our strategy so we can get back to growth and that's exactly what we are doing with our ‘Back to Starbucks’ plan,” commented Brian Niccol.

Starbucks Reports Preliminary Q4 and Full Fiscal Year 2024 Results

https://stories.starbucks.com/uploads/sites/9/2024/10/SBX2024-Press-Logo_8.jpg

https://stories.starbucks.ca/en-ca/press/2024/starbucks-reports-preliminary-q4-and-full-fiscal-year-2024-results/

Sharing a video from Starbucks chairman and ceo, Brian Niccol, following the company’s release of preliminary financial results for its fiscal fourth quarter and full fiscal year ending September 29, 2024.

core/details

Sharing a video from Starbucks chairman and ceo, Brian Niccol, following the company’s release of preliminary financial results for its fiscal fourth quarter and full fiscal year ending September 29, 2024.

Video Message from Brian: The Path Forward

https://stories.starbucks.ca/en-ca/press/2024/video-message-from-brian-the-path-forward/

An open letter for all partners, customers and stakeholders

As I step into my first week as ceo, I do so not only as a leader, but as a long-time customer. Over the past few weeks, I’ve spent time in our stores, speaking with partners and customers, and talking with teams across operations, store design, marketing and product development.

In each conversation, two truths emerged: First, Starbucks is a beloved brand with wonderful people. We are woven into the fabric of people’s lives and the communities we serve. Second, there’s a shared sense that we have drifted from our core. We have an opportunity to make the store experience better for our partners and, in turn, for our customers.

Starbucks was founded on a love for high quality coffee — handcrafted by our outstanding green apron partners and enjoyed with intention. Coffee is our heart. We own and operate Hacienda Alsacia, our coffee farm on the slopes of Costa Rica’s Volcano Poás, which serves as the heart of our research and innovation efforts. From our network of Farmer Support Centers, Starbucks agronomists share research, education and best practices with local farmers. We invest in the finest quality beans. Our skilled team of roasters carefully prepare these beans in five Starbucks roasting facilities across the U.S., in Amsterdam to serve EMEA markets, in Kunshan for China, and in Karnataka, India, for that growing market. We also operate Starbucks Reserve Roasteries in Milan, Shanghai, Tokyo, New York City, Chicago and Seattle, where we roast small batch Reserve coffees. We design the best equipment for our stores and invest in training for our baristas to ensure every cup reflects our commitment to excellence. Each cup is more than a drink; it’s a handcrafted moment, made with care.

Our stores have always been more than a place to get a drink. They’ve been a gathering space, a community center where conversations are sparked, friendships form, and everyone is greeted by a welcoming barista. A visit to Starbucks is about connection and joy, and of course great coffee.

Many of our customers still experience this magic every day, but in some places — especially in the U.S. — we aren’t always delivering. It can feel transactional, menus can feel overwhelming, product is inconsistent, the wait too long or the handoff too hectic. These moments are opportunities for us to do better.&nbsp;

Today, I’m making a commitment: We’re getting back to Starbucks. We’re refocusing on what has always set Starbucks apart — a welcoming coffeehouse where people gather, and where we serve the finest coffee, handcrafted by our skilled baristas. This is our enduring identity. We will innovate from here.

We’ll focus initially on four key areas that we know will have the biggest impact:&nbsp;

To support this vision for our U.S. business, we’re making investments in technology that enhance the partner and customer experience, improve our supply chain and evolve our app and mobile ordering platform.&nbsp;

This is our plan for the U.S., and where I need to focus my time initially. But Starbucks is a global company. We operate in 87 markets around the world, where thousands of talented green apron partners share their love of coffee with customers every day. I know I have much to learn from these outstanding teams and I look forward to getting on the road and spending time with them. In China, we need to understand the potential path to capture growth and capitalize on our strengths in this dynamic market. Internationally, we see enormous potential for growth, especially in regions like the Middle East, where we’ll work to dispel misconceptions about our brand, and in Asia Pacific, Europe and Latin America, where the love for Starbucks is strong.&nbsp;

My focus for the first 100 days is clear. I’ll spend time in our stores and at our Support Centers, meeting with key partners and suppliers, and working with our team to drive these critical first steps. Together, we will get back to what makes Starbucks, Starbucks.&nbsp;

Message from Brian: Back to Starbucks - Starbucks Canada

https://stories.starbucks.ca/en-ca/press/2024/back-to-starbucks/

Message from Brian: Back to Starbucks

Brian Niccol will join Starbucks on September 9, 2024. Mellody Hobson will be lead independent director. Laxman Narasimhan is stepping down as ceo and as a director effective immediately. Rachel Ruggeri will serve as interim ceo.

SEATTLE – Starbucks (NASDAQ: SBUX) today announced that Brian Niccol has been appointed chairman and chief executive officer. Niccol will start in his new role on September 9, 2024. Starbucks chief financial officer, Rachel Ruggeri, will serve as interim ceo until that time. Mellody Hobson, Starbucks board chair, will become lead independent director.

Niccol currently serves as Chairman and CEO of Chipotle. Since becoming CEO in 2018, Niccol has transformed Chipotle. His focus on people and culture, brand, menu innovation, operational excellence, and digital transformation have set new standards in the industry and driven significant growth and value creation. Revenue has nearly doubled, profits have increased nearly sevenfold, and the stock price has increased by nearly 800% during his leadership, all while increasing wages for retail team members, expanding benefits, and strengthening the culture.&nbsp;

“We are thrilled to welcome Brian to Starbucks. His phenomenal career speaks for itself. Brian is a culture carrier who brings a wealth of experience and a proven track record of driving innovation and growth. Like all of us at Starbucks, he understands that a remarkable customer experience is rooted in an exceptional partner experience,” said Hobson. “Our board believes he will be a transformative leader for our company, our people, and everyone we serve around the world.”&nbsp;

“I am excited to join Starbucks and grateful for the opportunity to help steward this incredible company, alongside hundreds of thousands of devoted partners,” said Niccol. “I have long-admired Starbucks iconic brand, unique culture and commitment to enhancing human connections around the globe. As I embark upon this journey, I am energized by the tremendous potential to drive growth and further enhance the Starbucks experience for our customers and partners, while staying true to our mission and values.”&nbsp;

Laxman Narasimhan is stepping down from his role as ceo and as a member of the Starbucks board with immediate effect. During his tenure, he improved the Starbucks partner experience, drove significant innovation in our supply chain, and enhanced our store operations.&nbsp;

“On behalf of the board, I want to sincerely thank Laxman for his contributions to Starbucks, and his dedication to our people and brand,” said Hobson. “In the face of some challenging headwinds, Laxman has been laser focused on improving the business to meet the needs of our customers and partners. We all wish him the very best and know he will do great things in the future.”&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;

Niccol joined Chipotle as Chief Executive Officer and a director in March 2018, and became Chairman of the Board in March 2020. Before joining Chipotle, he served as Chief Executive of Taco Bell. Before becoming CEO he held roles including Chief Marketing and Innovation Officer, and President.&nbsp; He also served in leadership roles at Pizza Hut, another division of Yum! Brands. He began his career in brand management at Procter and Gamble.&nbsp;&nbsp;

Niccol currently serves on the board of directors of Walmart Inc. He previously served on the board of KB Home and Harley-Davidson. Niccol holds an undergraduate degree from Miami University and an MBA from the University of Chicago Booth School of Business.&nbsp;

“Having followed Brian’s leadership and transformation journey at Chipotle, I’ve long admired his leadership impact. His retail excellence and track record in delivering extraordinary shareholder value recognizes the critical human element it takes to lead a culture and values driven enterprise. I believe he is the leader Starbucks needs at a pivotal moment in its history. He has my respect and full support,” said Howard Schultz, Starbucks founder and chairman emeritus. “I thank Mellody and the Starbucks board for their deep commitment to shaping the future of this remarkable global phenomenon that is Starbucks.” &nbsp;

Ruggeri is a 23-year Starbucks partner. She has been cfo since 2021.&nbsp;&nbsp;

Since 1971, Starbucks Coffee Company has been committed to ethically sourcing and roasting high-quality arabica coffee. Today, with more than 39,000 stores worldwide, the company is the premier roaster and retailer of specialty coffee in the world. Through our unwavering commitment to excellence and our guiding principles, we bring the unique Starbucks Experience to life for every customer through every cup. To share in the experience, please visit us in our stores or online at stories.starbucks.com or <a href="http://www.starbucks.com/" target="_blank" rel="noreferrer noopener">www.starbucks.com</a>.&nbsp;

Brian Niccol will join Starbucks on September 9, 2024. Mellody Hobson will be lead independent director.

Starbucks names Brian Niccol as Chairman and Chief Executive Officer

https://stories.starbucks.com/uploads/sites/9/2024/08/SBX20240812-StoreLogo-Feature.jpg

https://stories.starbucks.ca/en-ca/press/2024/starbucks-names-brian-niccol-as-chairman-and-chief-executive-officer/

100 percent of sales of Starbucks Odyssey Blend will support World Central Kitchen’s humanitarian relief efforts around the world

Every single day Starbucks partners (employees) demonstrate their commitment to giving back to their communities through volunteer work, donations or simply sharing a smile.

In support of the company’s community promise, Starbucks announced that moving forward, each year the company will offer a giveback from purchases of select whole bean coffees. From April 29 – June 24, 2024, Starbucks will donate 100 percent of sales of Starbucks Odyssey Blend, a coffee created to symbolize Starbucks focus on people, planet and craft through coffee, to support World Central Kitchen’s humanitarian relief efforts around the world.

“Efforts like these demonstrate how we can use our scale for global good and highlight how we’re working to bring our promises to life,” said Starbucks global chief executive officer Laxman Narasimhan said. “It shows that our promises aren’t just words – they are actions.”&nbsp;

World Central Kitchen has been a non-profit partner of The Starbucks Foundation since 2019 and has spearheaded disaster relief efforts delivering food aid to impacted communities around the world, from Morocco and Türkiye (Turkey) to Japan and Hawaii.

Since its inception, World Central Kitchen has been at the forefront of getting aid deployed through international channels. They work with local partners to address the needs of the communities they serve and respond quickly, often within 24 hours, to disasters around the world.

In addition to the whole bean coffee giveback, Starbucks is continuing to match North American partner donations to World Central Kitchen through the Starbucks Community Champion Portal.

Odyssey Blend® was created to symbolize the future of Starbucks and its focus on people, planet and craft through the lens of coffee. The blend features beans from Brazil, Sumatra and Zambia – all specifically chosen for how they embody the innovative and responsible ways in which they have grown, cultivated and processed coffee.

Starbucks will donate 100 percent of the sale price to World Central Kitchen for each unit of Starbucks Odyssey Blend that is sold from participating Starbucks® stores from April 29 - June 24, 2024. In Canada, Starbucks will donate 100 percent of the sale price to Myriad Canada for its World Central Kitchen Global Humanitarian Aid Fund.<a id="_msocom_1"></a>

core/button

Starbucks announced a new giveback offer from purchases of select whole bean coffees, starting with Starbucks Odyssey Blend to support World Central Kitchen’s humanitarian relief efforts around the world.

Starbucks uplifts communities with new coffee giveback program - Starbucks Canada

https://stories.starbucks.com/uploads/sites/9/2024/04/SBX200429-OdysseyBlendWCK-FeatureHorizontal.jpg

Starbucks uplifts communities with new coffee giveback program

https://stories.starbucks.ca/en-ca/press/2024/starbucks-uplifts-communities-with-new-coffee-giveback-program/

https://stories.starbucks.com/uploads/sites/9/2024/04/SBX200429-OdysseyBlendWCK-FeatureHorizontal-1024x498.jpg

Farm Credit Canada's Dairy Sustainability Incentive Program returns with support from Dairy Farmers of Canada and Starbucks to reward the sustainability successes of farmers

April 29, 2024 (Ottawa) – Dairy Farmers of Canada (DFC) and Starbucks Canada (Starbucks) have launched today a new collaborative effort to help advance sustainability in the dairy sector. Starbucks has committed $500,000 to support dairy sustainability-focused projects over the course of this year, rewarding the continued efforts of Canadian dairy farmers on their path to net zero.&nbsp;&nbsp;&nbsp;

The partnership includes three exciting projects, the first of which is already underway for 2024 in collaboration with Farm Credit Canada (FCC) and Lactanet for FCC’s Dairy Sustainability Incentive Program. This program rewards farmers who are successfully adopting environmental best management practices and encourages continued sustainable farming by granting annual incentives of up to $2,000 to FCC customers who meet select criteria. As part of its partnership with DFC and overall investment for the year, Starbucks will provide additional funding to the FCC program in two new categories, Top Achieving and Most Improved, further recognizing the sustainability successes of Canadian dairy farmers.&nbsp;

“The support of Starbucks will help recognize more farmers’ commitment to environmental management and show Canadians that sustainability begins with the people producing their food,” said David Wiens, President of Dairy Farmers of Canada. “When farmers set out to achieve net-zero emissions by 2050, we knew we would not go it alone. DFC welcomes Starbucks as they join us on this leg of the journey.”&nbsp;

Dairy is an integral part of the Starbucks menu, and <a href="https://stories.starbucks.ca/en-ca/stories/2024/starbucks-journey-to-sustainable-dairy/">supporting the long-term health of the Canadian dairy sector</a> is one of the latest efforts in the company’s global commitment to a resource-positive future – giving more than it takes from the planet by reducing the company’s carbon emissions, water usage and landfill waste by 50% by 2030. This collaboration with DFC builds on both organizations’ strong record of supporting sustainability, as Canadian milk production continues to have one of the lowest carbon footprints in the world.

“At Starbucks, we are committed to working alongside others to help our communities thrive and protect the planet. As a company that relies on the dairy sector every day, we have a responsibility to innovate and collaborate to source dairy responsibly and sustainably,” said Lori Digulla, Senior Vice-President and General Manager for Starbucks Canada. “With DFC, we hope to combine the best knowledge and resources together to help the farmer community in Canada and ensure a sustainable future of dairy for all.”&nbsp;

“At FCC, bringing the industry together for an opportunity like this is a key part of how we are supporting a strong and sustainable future for Canadian agriculture and food,” said Curtis Grainger, FCC Director of Sustainability Programs. “Starbucks’ commitment to FCC’s Dairy Sustainability Incentive Program is a great example of partnerships supporting the valuable work of Canadian dairy farmers.”&nbsp;

Farmer applications are scheduled to reopen for the Sustainability Incentive Program on May 21, 2024. For more information, please visit <a href="https://www.fcc-fac.ca/en/financing/agriculture/sustainability-incentive-program.html" target="_blank" rel="noreferrer noopener">fcc.ca/sustainabilityprograms</a>.&nbsp;

ABOUT DAIRY FARMERS OF CANADA Dairy Farmers of Canada (DFC) is the national policy, advocacy and promotional organization representing Canadian dairy producers. DFC strives to create stable conditions for the dairy sector in our country. It also seeks to maintain policies that promote the sustainability of Canadian dairy production and promote dairy products and their health benefits. Dairy farmers have set a goal of net-zero emissions from farm-level dairy production by 2050.

ABOUT STARBUCKS CANADA&nbsp; Since 1971, Starbucks Coffee Company has been committed to ethically sourcing and roasting high-quality arabica coffee. Today, with over 38,000 stores worldwide, the company is the premier roaster and retailer of specialty coffee in the world. Starbucks opened its first location outside of the US in Vancouver, B.C. in 1987 and today is home to more than 1,400 stores and employs more than 23,000 Canadian partners (employees). Through our unwavering commitment to excellence and our guiding principles, we bring the unique Starbucks Experience to life for every customer through every cup. To share in the experience, please visit us in our stores or online at stories.starbucks.ca or starbucks.ca. &nbsp;

ABOUT FARM CREDIT CANADA&nbsp; FCC is Canada’s leading agriculture and food lender, dedicated to the industry that feeds the world. FCC employees are committed to the long-standing success of those who produce and process Canadian food by providing flexible financing, AgExpert business management software, information and knowledge. FCC provides a complement of expertise and services designed to support the complex and evolving needs of food businesses. As a financial Crown corporation, FCC is a stable partner that reinvests profits back into the industry and communities it serves. For more information, visit <a href="https://www.fcc-fac.ca/en.html" target="_blank" rel="noreferrer noopener">fcc.ca</a>. &nbsp;

ABOUT LACTANET CANADA Lactanet is the leading dairy herd improvement organization responsible for milk recording, genetic evaluations, knowledge transfer and dairy cattle traceability. As a farmer-run organization serving all Canadian dairy producers, Lactanet provides the dairy industry with products and services to help manage their dairy operation for maximum efficiency and profitability.

Lucie Boileau, Director of Communications&nbsp; Dairy Farmers of Canada&nbsp; <a href="mailto:lucie.boileau@dfc-plc.ca" target="_blank" rel="noreferrer noopener">lucie.boileau@dfc-plc.ca</a> / (613) 220-1724&nbsp;

Starbucks Canada <a href="mailto:press@starbucks.com" target="_blank" rel="noreferrer noopener">press@starbucks.com</a> / (206) 318-7100

Jill McAlister, Corporate Communication Farm Credit Canada <a href="mailto:jill.mcalister@fcc.ca" target="_blank" rel="noreferrer noopener">jill.mcalister@fcc.ca</a> / (306) 540-4840

Dairy Farmers of Canada (DFC) and Starbucks Canada (Starbucks) have launched today a new collaborative effort to help advance sustainability in the dairy sector.

Dairy Farmers of Canada and Starbucks Canada Join Together to Support a Sustainable Future for Dairy - Starbucks Canada

https://stories.starbucks.com/uploads/sites/9/2024/04/DFOC-013v2.png

Dairy Farmers of Canada and Starbucks Canada Join Together to Support a Sustainable Future for Dairy

https://stories.starbucks.com/uploads/sites/9/2024/04/DFOC-013v2-1024x684.png

https://stories.starbucks.ca/en-ca/press/2024/dairy-farmers-of-canada-and-starbucks-canada-join-together-to-support-a-sustainable-future-for-dairy/

Skip is helping Canadians spread joy with 50% off Starbucks orders of $20 or more today only to celebrate the launch of Starbucks Delivers on Skip

[TORONTO, March 20, 2024] - SkipTheDishes, Canada’s homegrown delivery network is delighted to announce the addition of Starbucks to its network. Starbucks Delivers is now available for customers to enjoy their favourite Starbucks food and beverages from more than 600 stores in Canada, through Skip. This collaboration brings unparalleled convenience and accessibility to Canadians, allowing them to enjoy the majority of the Starbucks menu, delivered at home or to the office.

To celebrate Starbucks on Skip, and help Canadians spread joy on International Day of Happiness (March 20), Skip is offering customers 50 percent off Starbucks orders of $20 or more when using the promo code SBSKIP50 at checkout!**&nbsp;

“Supporting our ambition to deliver more of what Canadians want, Starbucks is a fantastic addition to the roster of iconic brands available on Skip,” said Rachel MacAdam, Vice President of Marketing at Skip. "Now, on International Day of Happiness and beyond, Canadians can savour their favourite Starbucks menu items, as Skip continues delivering joy to doorsteps across the country.”

With 50 percent off your order**, it’s easier than ever to spread joy to the ones you love this International Day of Happiness. Whether you’re in need of a morning pick-me-up, or want to surprise a friend with an afternoon treat, Skip and Starbucks are here to help make any day special!

From Coast to Coast, Canadians Keep the Coffee Brewing

In a recent survey conducted by Skip, it was revealed just how much Canadians love their coffee.

“With Canadians prioritizing more convenience in their lives, delivery remains a major opportunity for Starbucks to help us meet our customers wherever they may be,” said Deborah Neff, Vice President of Product and Marketing, Starbucks Canada. “With Starbucks now available on Skip,&nbsp; we’re thrilled to provide more ways for our customers to connect with us and enjoy their favourite menu items at Starbucks.”

Thanks to Skip and Starbucks, it's now easier than ever for Canadians to treat themselves or share some joy with loved ones this International Day of Happiness - order Starbucks on Skip using the promo code SBSKIP50 for 50 percent off** your order today only ($20 min spend applies).

<a href="https://c212.net/c/link/?t=0&amp;l=en&amp;o=3388769-1&amp;h=1102653919&amp;u=https%3A%2F%2Fwww.skipthedishes.com%2F&amp;a=SkipTheDishes">SkipTheDishes</a> is part of <a href="https://c212.net/c/link/?t=0&amp;l=en&amp;o=3388769-1&amp;h=1636681553&amp;u=https%3A%2F%2Fwww.justeattakeaway.com%2F&amp;a=Just+Eat+Takeaway.com">Just Eat Takeaway.com</a>, a leading global online food delivery marketplace. Skip is Canada's homegrown delivery platform, connecting millions of customers with over 50,000 Restaurant Partners across the country.

Since 1971, Starbucks Coffee Company has been committed to ethically sourcing and roasting high-quality arabica coffee. Today, with over 38,000 stores worldwide, the company is the premier roaster and retailer of specialty coffee in the world. Through our unwavering commitment to excellence and our guiding principles, we bring the unique Starbucks Experience to life for every customer through every cup. To share in the experience, please visit us in our stores or online at stories.starbucks.ca or starbucks.ca.&nbsp;&nbsp;

*These are the findings of a survey conducted by SkipTheDishes from March 6 to March 8 among a representative sample of 1,001 online Canadians who are members of the Angus Reid Forum. The survey was conducted in English and French. For comparison purposes only, a probability sample of this size would carry a margin of error of +/-3.1 percentage points, 19 times out of 20.

**Valid March 20,2024, enjoy 50% off your Starbucks order of $20 or more on SkipTheDishes, while supplies last. Fees and taxes still apply. Limit one per customer. Menu limited. Restricted delivery area. Available in participating locations only. Prices for Starbucks® items purchased through SkipTheDishes may be higher than posted in stores or as marked. See the SkipTheDishes app for details and location availability. May not be combined with other offers, discounts or promotions.

Starbucks Delivers is now available for customers to enjoy their favourite Starbucks food and beverages from more than 600 stores in Canada, through Skip

Starbucks Launches on Skip with Exclusive Offer for International Day of Happiness - Starbucks Canada

https://stories.starbucks.com/uploads/sites/9/2024/03/IMG_2731.jpg

Starbucks Launches on Skip with Exclusive Offer for International Day of Happiness

https://stories.starbucks.ca/en-ca/press/2024/starbucks-launches-on-skip-with-exclusive-offer-for-international-day-of-happiness/

Furthering its environmental promise, Starbucks verifies 6,000 Greener Stores in more than 40 markets globally&nbsp;

Company awards six new Greener Stores of the Year across international regions, celebrating stores at the intersection of sustainability and innovation&nbsp;

SEATTLE - Starbucks has certified <a href="https://stories.starbucks.com/uploads/2024/02/2023-Starbucks-Global-Impact-Report.pdf" target="_blank" rel="noreferrer noopener">6,091 Greener Stores</a>, nearly doubling its portfolio in the past year, and a milestone achievement toward the company’s goal of certifying 10,000 Greener Stores globally by 2025. In markets around the world, Greener Stores energy and water savings and waste diversion help advance the company’s goal to reduce carbon emissions, water usage and landfill waste by 50% by 2030.&nbsp;

The company has Greener Stores in 44 markets with new markets including India, Hong Kong, Indonesia, Malaysia, New Zealand, Philippines, Singapore, Thailand, Taiwan, Vietnam, Bahrain, Italy, France, Spain, and Costa Rica, including the <a href="https://historias.starbucks.com/en-es/press/2024/starbucks-expands-global-greener-stores-program-announces-first-four-certified-greener-stores-in-costa-rica/">Hacienda Alsacia Visitor Center café</a> at Starbucks first and only coffee farm.

“Our big vision for the future is for every Starbucks store around the world to be more sustainable. That’s why I’m excited to see the continued growth of Greener Stores globally, driven by the passion of our partners,” said Michael Kobori, Starbucks chief sustainability officer. “Starbucks environmental promise comes to life through our baristas’ daily actions which help define a Greener Store, our innovative shift toward reusable cups, and our partnership with coffee farmers on sustainable growing practices — it’s all part of our commitment to give more than we take from the planet.”&nbsp;

Since October 2022, all new Starbucks stores in Latin America and the Caribbean (LAC) are being built under the Greener Stores framework.&nbsp;

What’s A Greener Store?&nbsp;&nbsp;

Being certified as a Greener Store, means meeting standards across eight environmental impact areas developed in partnership with the World Wildlife Fund (WWF) and SCS Global Services: water stewardship, energy efficiency, waste diversion, renewable energy, responsible materials, engagement, sites, communities, health, and wellbeing. &nbsp;

Each Greener Store has a combination of sustainable features that help it receive its third-party verification. Some stores have obvious elements like solar panels or water recycling tanks. While others have more subtle features behind the counter like high efficiency appliances, low-emitting paint and sealants, and energy management systems as well as store practices like composting and food donation. &nbsp;&nbsp;

For example, in the United States, Starbucks Greener Stores practices have saved the company almost $60 million in annual operating costs, including 30% water savings and 30% energy reduction when compared to historic store practices.&nbsp;

Greener Stores of the Year&nbsp;

This year, the company announced its inaugural global Greener Stores of the Year program awarding one store in each of six regions to celebrate stores exceeding in innovation and environmental impact.&nbsp;

Latin America and the Caribbean (LAC) – Lima, Peru&nbsp;&nbsp;&nbsp;

core/gallery

All store partners at the Starbucks Frutales location, in the Camacho neighborhood of Lima, have completed the Greener Apron program, a course&nbsp;about sustainability and practices partners can take to help reduce waste and improve their impact on the environment. “The certification on sustainable practices works on promoting getting orders in For-Here Cups,&nbsp;composting and also the use of reusables,” said store manager Andrea G. &nbsp;

All store finishes are provided by local suppliers, including a beautiful mural by a local Peruvian artist Selva, whose art represents our “harmonious relationship with our surroundings.”&nbsp;

Built as part of a project to revitalize Tennogawa Park, the store was designed to feel at one with the outdoors with large windows allowing ample natural daylight and deep eaves to prevent glare and heat. Store partners help run an annual festival held in the park and host “community connect” events, such as park clean-ups where partners volunteer alongside residents and customers.&nbsp;

Since December 2023, the first Greener Store in Japan,&nbsp;the Imperial Palace Gaien Wadakura Fountain Park store, has been a Reuse Ambassador workshop inviting nearby store partners to learn about reusables and practices that can help their store become verified as a Greener Store. &nbsp;

Europe, Middle East, and Africa (EMEA) - Cesme, Türkiye&nbsp;

The <a href="https://stories.starbucks.com/emea/stories/2024/meet-the-starbucks-emea-greener-store-of-the-year-for-2023/">store’s </a>natural stone exterior helps control indoor temperature and its high-efficiency HVAC system and on-site solar provide a 15% energy savings. A rainwater harvesting system provides landscape irrigation, and landscaping consists of local plants endemic to the area.

“Winning the EMEA Greener Store of the Year title is a truly remarkable achievement, especially for someone who values environmental sustainability like myself,” said store manager Gökçe C. “The recognition of our store’s sustainable design fills me with pride and motivates me to continue contributing towards a greener future.”&nbsp;

North America – Williamsburg, Virginia

“I’ve always loved that Starbucks cares about the environment and reducing waste, but now that I’ve been given the opportunity to be a part of a Greener Store, I feel a greater sense of responsibility. I see even more of the meaningful change we are making as a company each day,” said store manager Madi M. who added that “for the history buffs and William and Mary Alumni that visit us to see how an old house could become a Starbucks, we love to offer For-Here cups, share about personal cups, and tell curious customers about composting or Grounds for Your Garden.”&nbsp;

Located in historic Williamsburg, a 100-year-old house was turned into a new Starbucks café operating on 100% local renewable electricity provided by the Fern Solar project located just under 200 miles away. In addition, the store has a rainwater collection system in place for landscape irrigation and banquettes made from recycled wood.&nbsp;

starbucks-blocks/pull-quote-image

“Each individual person impacts the environment, and if Starbucks as a whole is taking a step towards being greener, hopefully, we can inspire others through our process,” said barista, Zach. “Every day I use a personal cup whether it’s for hot or cold drink, I make sure to always have one with me. I also encourage other partners or customers to bring in theirs to reduce the amount of waste we have with our plastic cups, paper cups, and lids. I like to remind customers about our discount with using a personal cup, and how they can benefit from using one as well.”&nbsp;

Asia Pacific – Ayali Kalan, Ludhiana, India

Located in Ayali Kalan, the first certified Greener Stores in India has EV chargers, a rainwater harvesting system, and distributes their used coffee grounds to be used as fertilizer in surrounding developments. The store has interactive displays raising awareness about climate change and inspiring others to embrace eco-friendly choices in their lives.&nbsp;&nbsp;&nbsp;

"I’m looking forward to engaging customers to let them know we are raising awareness about climate change, and the thoughtfulness we have put behind this store to reduce its environmental footprint. This award helps us celebrate and bring this awareness to our customers,” said Pankaj, store manager from Starbucks Ayali Kalan.

The Zhao Hua Road store was renovated with 90% recycled or reusable materials used in store construction, and 75% of store operational materials are recyclable. Installing LED energy-efficient lighting, an air-cooled ice machine and heat-pump water heater has resulted in a 50% energy reduction compared to before the store renovation.&nbsp;&nbsp;

Furthering its environmental promise, Starbucks verifies 6,000 Greener Stores in more than 40 markets globally.

Starbucks Announces 6,000 Greener Stores Worldwide

https://stories.starbucks.com/uploads/sites/9/2024/03/SBX2024319-Starbucks-Greener-stores-feature-image.jpg

Starbucks Announces 6,000 Greener Stores Worldwide 

https://stories.starbucks.ca/en-ca/press/2024/starbucks-announces-6000-greener-stores-worldwide/

Today you may have seen reporting from NBC News and other media calling into question our commitment to ethical and responsible coffee sourcing. Coverage includes mention of a lawsuit that centers on claims of false advertising about our goal to source and verify 100% of Starbucks coffee through C.A.F.E. Practices.

Please know we take these allegations very seriously, and plan to aggressively defend against claims that Starbucks has misrepresented our ethical sourcing commitments to customers.

For me, and I’m sure for many partners, this feels personal. And it is. Because our ethical sourcing program is best-in-class. And because the tradition of great coffee is what has set us apart for more than 50 years. Our commitment and our responsibility to build a more sustainable, equitable, and resilient future for coffee is unwavering.

Transparency is essential to fulfilling our mission, upholding our promises, and living our values. In that spirit, here are the facts about Coffee and Farmer Equity (C.A.F.E.) Practices, which was one of the industry’s first set of ethical sourcing standards when it launched in 2004 and remains the cornerstone of our holistic work to ensure the long-term supply of high-quality coffee.

Through two decades of auditing farms, evaluating results, and strengthening our auditing standards and practices to be among the most stringent in the industry, we’ve gained valuable insights into what support coffee farmers need. 

We will continue to maintain our presence in regions where we source coffee across the globe – even when it’s hard – because it is the right thing to do. We believe Starbucks presence in these communities must be a force of good.

We will share more as we continue to manage and learn more about this situation. 

Michelle Burns evp of global coffee, social impact &amp; sustainability

Our commitment to farming communities through C.A.F.E. Practices

Message from Michelle Burns: Understanding Starbucks commitment to ethically sourced coffee

https://stories.starbucks.ca/en-ca/press/2024/message-from-michelle-burns-understanding-starbucks-commitment-to-ethically-sourced-coffee/

In early October, statements about the conflict in the Middle East were posted on social media using our company logo and name, which were then mistakenly attributed to Starbucks instead of Workers United and its affiliates/representatives.

The inaccurate attribution of these statements to Starbucks created confusion, leading to threats to our partners, damage to our stores, and calls for boycott.

Starbucks took legal action to end misuse of Starbucks name and logos and to protect the safety of our partners and retail operations.

To be clear, Starbucks respects others’ right to express their own viewpoints about the conflict in the Middle East and other political and social issues. Starbucks cannot permit the misuse of Starbucks name and logos, especially when those misuses lead to mistaken attribution of others statements to Starbucks.

Related links:&nbsp;&nbsp;&nbsp;

Read the full legal filing here (<a rel="noreferrer noopener" target="_blank" href="https://stories.starbucks.com/uploads/2023/12/Starbucks-v.-Workers-United-First-Amended-Complaint.pdf">Starbucks Corporation v. Workers United</a>)

Announcements & Views

Message from Brian – Evolving Our Mission

Starbucks Announces Removal of Extra Charge for Nondairy Starting Nov. 7

Starbucks Reports Preliminary Q4 and Full Fiscal Year 2024 Results

Video Message from Brian: The Path Forward

Message from Brian: Back to Starbucks

Starbucks names Brian Niccol as Chairman and Chief Executive Officer

Starbucks uplifts communities with new coffee giveback program

Dairy Farmers of Canada and Starbucks Canada Join Together to Support a Sustainable Future for Dairy

Starbucks Launches on Skip with Exclusive Offer for International Day of Happiness

Starbucks Announces 6,000 Greener Stores Worldwide

Message from Michelle Burns: Understanding Starbucks commitment to ethically sourced coffee

Why did Starbucks file litigation against Workers United?