From seed to cup: The journey to sustainable coffee
A lot of people, love and science make your morning cup happen.
At a coffee farm on the side of volcano in Costa Rica, Starbucks is innovating and learning on behalf of the coffee farmers everywhere. All that research is open-source, in pursuit of making coffee the first sustainable agriculture product. It’s a huge undertaking, but one that everyone involved takes personally.
Here’s what impact looks like. Meet Kattya, a smallholder coffee farmer in Costa Rica, who’s building a better life for her family, one egg at a time.
The new Starbucks Digital Traceability tool transforms each bag of coffee beans into a digital passport, launching coffee lovers on a virtual expedition to meet farmers, roasters and baristas and to explore coffee-growing regions around the world.