New Starbucks Siren’s Blend Supports Women in Coffee Growing Communities
Starting September 24th, Starbucks will offer a new, medium-roast coffee blend dedicated to honouring women in the coffee industry.
As the first core-line brewed coffee launch in five years, Siren’s Blend was named after the siren in the Starbucks logo, andwas inspired and created by the trailblazing women of the coffee industry. Every aspect of this coffee’s journey was touched by women—from sourcing, roasting and blending to the design on the bag. Siren’s Blend tells a story of the impact women have at Starbucks and in the coffee industry at large.
Siren’s Blend is a bright medium roast that shines across every brewing method, hot and iced— a perfect choice for Canadians, who tend to appreciate a lighter roasted coffee. The juicy, citrusy, and chocolatey blend combines coffee from East Africa and Latin America, two regions where Starbucks works to elevate women’s leadership and responsible farming practices. Siren’s Blend was also inspired by the previously offered Siren’s Note Blend, a blend developed by one of Starbucks first female coffee developers, Mary Williams, in 1998.
Siren’s Blend follows in the footsteps of Starbucks Reserve® Rwanda Hingakawa—a blend inspired by a group of all-female Rwandan farmers known as Hingakawa, which means “let us grow coffee.” After bearing witness to one of Rwanda’s darkest episodes, the Hingakawa found a path forward through coffee—one that embraces reconciliation, revitalization and improved livelihoods. Watch their story here.
Just before National Coffee Day (September 29th), Starbucks stores in Canada and the U.S. will offer Siren’s Blend beginning September 24th.
Learn more about Starbucks ethical sourcing practices here, and more about Starbucks Foundation grants to support women and girls here.
