How the Starbucks App Evolved into a Tool for Customers Amid COVID-19

Illustration of the Starbucks App

Starbucks serves as the third place for customers — a warm and welcoming place between home and work where they can turn for comfort and connection. But in the new physical-distancing environment, Starbucks had to rethink what the third place looked like.

At a time when many are feeling socially isolated and lonely, Starbucks tuned into the need for community and committed itself to providing safe, familiar, and convenient experiences. Over the past few weeks, the third place experience created by Starbucks partners (employees) in our stores has extended and evolved into an enhanced digital relationship with customers through the Starbucks App

The Starbucks App provides a safe, easy, and convenient way for customers to enjoy their favourite menu items. Customers can order ahead and pay with the Starbucks App at participating stores, which not only saves time, but helps minimize contact with partners and other customers.

After placing an order through the Starbucks App, customers can either pick up their order from a barista at the store entryway or at the drive-thru. For those new to using the app, here are step-by-step instructions for digital ordering.

The Starbucks App is a tool for customers to help minimize contact, find their closest store, and check operating hours.

By using the Starbucks App, customers can also collect Stars towards Rewards with almost all purchases when they become Starbucks Rewards members and pay with their registered Starbucks Card in the app. To welcome customers back to stores, Starbucks is offering three new promotions:

  1. One free drink: Customers who download the Starbucks App and set up an account can enroll in the Starbucks Rewards loyalty program and collect Stars with almost every purchase using a registered Starbucks Card in the app. New Starbucks Rewards members will be awarded with 150 Stars after they make their first purchase with the app between May 25 and June 30. That’s enough Stars for one free drink! See Starbucks.ca/rewards for program details.
  2. 25 Bonus Stars: Starbucks will reward members with 25 Bonus Stars every time they place a mobile order using their registered Starbucks Card in the app between May 25 and June 7. 
  3. Double Star Days: Existing Starbucks Rewards members can enjoy four days of double the Stars  from May 19 to 22 at participating stores.

Another convenient way customers can enjoy their favourite menu items is through Starbucks Delivers via Uber Eats. Menu limited. See the Uber Eats App for details.

As we move out of this crisis, partner and customer safety will continue to be Starbucks top priority. 

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Colourful Drinkware at Starbucks to Match Your Mood All Summer Long