Starbucks Canada is accelerating the transformation of its stores with the launch of Curbside Pickup as customer needs of convenience, connection and personalization continue to evolve and retail landscapes shift as a result of COVID-19. The company will begin testing in 10 stores in Ontario cities starting July 9 and will add 20 additional test locations in Vancouver and the Greater Toronto Area through the summer.
Starbucks Curbside Pickup enables customers to be served in a convenient way that respects physical distancing while maintaining the welcoming third place feeling of personal, human connection.
Powered by the Starbucks App, which is integral to ordering and paying ahead, Starbucks new Curbside Pickup service lets customers order ahead and choose Curbside Pickup at participating stores. Upon arrival, the customer can park in a designated curbside parking spot and check-in using the app. The store will then be notified of the customer’s arrival and a barista will gather their order and deliver it to the customer’s car.
Curbside offers a reduced contact experience to help protect the health and well-being of all customers and partners (employees). Starbucks also has a number of in-store precautions to help prioritize safety. This includes mandatory facial coverings for partners and partner check-ins, which requires all partners to take their temperature ahead of each shift.
Customers, now more than ever, are seeking familiar and convenient experiences, and Starbucks has continued to adapt its operations to meet those needs. Curbside Pickup joins a number of other convenience formats: drive-thru, mobile ordering, grab-and-go, and Starbucks® Delivers with Uber Eats.
And, with restrictions lifting in dozens more jurisdictions across the country, several more Starbucks locations are now open for dine-in and patio dining.