With partner (employee) and customer safety top of mind, Starbucks Canada is set to open its cafe doors and welcome customers for walk-in take-out orders. By this weekend, two-thirds of stores across Canada will offer grab-and-go service, which means customers can go inside a cafe to place their order to go, but all in-cafe and patio seating will remain closed.
Since the onset of COVID-19, Starbucks Canada tested and refined new ways of working to protect the health and well-being of its partners and customers, consistent with the guidance provided by the Public Health Agency of Canada, provincial governments and safety experts.
The grab-and-go model continues to prioritize safety. When a customer walks into a cafe to order at the counter, they will notice floor markers and signage directing them where to stand to remain physically distant. There will also be a plexi-shield at the POS as an added barrier to protect partners and customers. Partners will wear facial coverings and adhere to Starbucks safety measures.
The addition of grab-and-go provides more ways to enjoy Starbucks, expanding service from drive-thru, Starbucks® Delivers powered by Uber Eats (limited delivery area and menu options. See Uber Eats app for details), and pickup at entryway or drive-thru after mobile ordering.
With grab-and-go service, customers now have the option to walk into a cafe, order at the counter and pay with any method, though Starbucks encourages downloading and using the Starbucks App for contactless pay. Customers can also order ahead and pay with their Starbucks App to save time. Mobile orders can be picked up at the designated handoff area inside the cafe or at the drive-thru.
The added benefit of using the Starbucks App is that customers can collect Stars towards Rewards with almost all purchases when they become Starbucks Rewards members. To welcome customers back to stores, Starbucks is offering new promotions:
- One free drink: Customers who download the Starbucks App and set up an account can enroll in the Starbucks Rewards loyalty program and collect Stars with almost every purchase using a registered Starbucks Card in the app. New Starbucks Rewards members will be awarded with 150 Stars after they make their first purchase with the app between May 25 and June 30. That’s enough Stars for one free drink! See Starbucks.ca/rewards for program details.
- 25 Bonus Stars: Starbucks will reward members with 25 Bonus Stars every time they place a mobile order using their registered Starbucks Card in the app between May 25 and June 7.
Following grab-and-go, Starbucks is poised to move quickly to allow customers to dine in its cafes and patios in a limited capacity. Opening in-cafe and patio seating will be determined on a community-by-community basis, and Starbucks will work closely with local leadership, health authorities and provincial governments as the environment and regulations change.