This year marks the 50th global anniversary of Starbucks. From the beginning, Starbucks has sought to be a different kind of company, one that inspires and nurtures the human spirit, and brings people together over coffee to create a better future. Starbucks vision for the next 50 years is to remain focused on connections over coffee, being a resource positive company, and creating a better future for its partners (employees) and the communities it serves.
As Starbucks looks to the future, the company is focused on its aspirations to give more than it takes from the planet and help create a sustainable future for coffee growing communities. Starbucks planet positive initiative is a multi-decade commitment to become a resource positive company, including goals to reduce its carbon, water, and waste footprints by 50 per cent by 2030.
This Earth Month, Starbucks is highlighting its planet positive initiatives, featuring its newest blend of whole bean coffee, new merchandise made from recycled materials and interactive Earth Month game that takes Starbucks Rewards members behind the scenes of Starbucks sustainability journey.
Starbucks Earth Month Game
The new Starbucks Earth Month Game gives Starbucks® Rewards members a chance to win more than 140,000 prizes, support the World Wildlife Fund Canada (WWF-Canada), as well as learn more about the Starbucks Planet Positive commitment to become a resource positive company.
The new game is a combination of an instant win game called “Choice & Chance” and a puzzle game called “Play & Plant.” Starbucks® Rewards members can earn plays on eligible transactions at participating Starbucks stores. Members must pay using a Starbucks Card or linked payment method, or by scanning the Starbucks app prior to checkout to earn a play. (Limit two plays per day).
Throughout the game, players will receive tips and prompts on choices in their everyday lives and earn additional “plays” for each by participating in weekly activities – from trying meatless breakfast choices, to voting for their favourite non-dairy beverage or reading articles about combatting food waste.
In the “Choice & Chance” portion of the game, players can select an item for a chance to win prizes ranging from coupons for free non-dairy beverages for a year to money off select food items and merchandise. There will also be the chance to enter a sweepstakes to win grand prizes such as an electric bike prize package from Rad Power Bikes.
In the “Play & Plant” puzzle game, Starbucks is making a $25,000 prize donation to WWF-Canada to plant wildflowers and native plants that help build habitats for wildlife in the Southern Ontario-Quebec corridor.
A link for the Starbucks Earth Month Game will be available for Starbucks Rewards members in the Starbucks app starting April 1; the game will end on April 30, 2021.
Starbucks Odyssey Blend Coffee
Starbucks is introducing its newest blend of whole bean coffee, Starbucks Odyssey Blend, which celebrates the next 50 years of Starbucks Coffee. Starbucks is focused on a more sustainable future for the coffee industry and continuing support for coffee farmers and their communities around the world. Starbucks Odyssey Blend was created to highlight this work and to celebrate coffee, people, and planet.
Starbucks Odyssey Blend is crafted from beans sourced from West Java, Rwanda and Peru, each specifically chosen for how they embody the key pillars of coffee, people and planet, as well the innovative and responsible ways in which the farmers in the region grow, cultivate and process coffee.
- Coffee: Starbucks history is rich in West Java, a region that represents the new frontier of growing coffee in Indonesia where farmers are delivering high-quality beans with new, unique flavours while also prioritizing the conservation, protection and restoration of forests and preserving biodiversity.
- People: Starbucks Farmer Support Centre in Kigali, Rwanda is working to support farmers with farming practices to improve their quality and yield while also helping to reduce their carbon impact on the environment. Starbucks has invested in new wet mills to help reduce water usage in green coffee processing by up to 80 per cent, and Rwanda is the first country to join the Sustainable Coffee Challenge, a global industry coalition led by Conservation International, with the goal of making coffee the world’s first sustainable agricultural product.
- Planet: Starbucks has been offering coffee from Peru since 1971. Most recently, Starbucks is working with farmers in the northern region to further refine the coffee quality and increase farm productivity, including reducing water consumption and the carbon footprint from green coffee processing.
“This is our love letter to coffee – 50 years in the making. The three distinct origins that make up Odyssey Blend were chosen for the trailblazing way the coffee was grown, cultivated, and processed. The three coffees create a blend that charts a new path. This is a complex medium roast that displays expressive citrus notes of tangerine zest, a sweet and syrupy body and a wild-honey floral finish.” Sergio Alvarez, Starbucks Coffee Developer.
Printed on each bag of Starbucks Odyssey Blend is a QR code that directs customers to the Starbucks Traceability page, where customers can learn more about the coffee’s journey from bean to cup and the people and places behind Starbucks coffee. Visit traceability.starbucks.com.
Earth Month Merchandise
The new Earth Month Collection includes a to-go hot and cold cup, as well as a reusable tote made with post-consumer recycled materials. This smart (and stylish) collection is available in Starbucks stores for a limited time while supplies last.
- Starbucks® Earth Day To-Go Hot Cup (16 oz) and Starbucks® Earth Day To-Go Cold Cup (24 oz): To celebrate Earth Month, take soothing sips from these tonal mint-green cups in hot or cold options and reuse them over and over again.
- Siren Waves Tote Bag: Support reusability with this gorgeous recycled mint-colored tote bag—carry your things responsibly. Made from 100% post-consumer recycled PET.
Starbucks is also offering a collection of drinkware made from recycled materials that are available in Starbucks stores in Canada throughout the year.
Entrants can receive a maximum of 2 plays per day, plus, bonus opportunities to earn additional plays.
Game plays may be earned on eligible transactions at a participating Starbucks Canada store. You must pay with your registered Starbucks Card or linked payment method, or by scanning your Starbucks App prior to checkout. Purchases of alcohol, Starbucks Cards and Starbucks Card reloads are excluded. See starbucks.ca/terms for details.