Starbucks and TD Bank Group Expand Innovative Relationship to Reward Millions of TD Cardholders in Canada
Customers can now earn rewards at both Starbucks and TD with purchases made through the Starbucks® app
Starbucks Canada and TD are revolutionizing rewards in Canada. Building on the partnership announced in 2020, Starbucks and TD are enabling millions of TD cardholders to earn accelerated Stars and TD Rewards or Aeroplan points with purchases made through the Starbucks® app, when they link their Starbucks Rewards account to an eligible TD debit or credit card. In addition, once customers have linked their Starbucks Rewards to a TD debit or credit card, they have the ability to convert TD points into Starbucks Stars in real-time to use toward free food or beverages at Starbucks – an industry first in Canada.
The announcement is an evolution of Starbucks and TD’s first-of-its-kind partnership, which gave TD Aeroplan Visa cardholders the ability to earn accelerated Aeroplan points at Starbucks stores. Now, the program has been expanded to include millions of TD card holders, making rewards more accessible than ever.
“Our customers have told us that they would like more options to pay, earn and redeem Stars as Starbucks Rewards members,” says Peter Furnish, vice president of marketing and digital experience at Starbucks Canada. “Through this expanded partnership and the significant opportunity it presents to reward our customers in multiple ways, we are excited to welcome the millions of TD customers to the Starbucks Experience, while expanding and deepening loyalty and engagement with our Starbucks Rewards members.”
Reaping the Rewards
A Loyalty Trends report1 revealed that 47 per cent of consumers believe reward incentives are more important now than they were pre-pandemic, with Gen Z and young millennials 2 valuing loyalty programs the most. As consumers continue to lean into loyalty programs, Starbucks and TD are making it even more rewarding for customers to purchase through the Starbucks app.
By linking a Starbucks Rewards account to an eligible TD Access Card with Visa Debit or Credit Card, customers will:
- Earn 50% more Stars on purchases or card re-loads made through the Starbucks® app.
- TD Rewards or TD Aeroplan card holders can also earn 50% more TD Rewards or Aeroplan points on purchases through the Starbucks® app.
- TD Rewards cardholders can convert TD Rewards points to Stars in real-time to use toward free food or beverages at Starbucks.
Some restrictions apply. See terms and conditions.
In addition to earning Stars and the perks that come with being a Starbucks Rewards member - like the ability to mobile order; earn and redeem Stars for free food and beverages; a free birthday beverage; and more – now TD customers can also earn TD Rewards and easily convert them to Starbucks Stars in real-time through the new TD Rewards Hub.
Through Blockchain and other innovative technologies, Starbucks is exploring how to tokenize Starbucks Stars, creating the ability for other merchants to connect their loyalty programs to Starbucks Rewards. This will enable customers to exchange value across brands, engage in more personalized experiences, enhance digital services, and exchange other loyalty points for Stars at Starbucks.
This approach will serve as a foundation for a more aspirational concept for new, modern payment rails that align payment expenses with the value received by customers and merchants. Starbucks intends to be at the forefront of this disruptive innovation, which will unfold over the next few years.
"Connection and convenience are incredibly important to us at Starbucks. Not only do we, as a company, strive to create meaningful personal connections everywhere customers interact with us, but we also look to make the Starbucks experience easier & more accessible for a customer’s every day,” says Peter. Our partnership with TD allows us to connect with our customers in a new and innovative way that is unmatched, personalized and effortless.”
1 According to a survey conducted by Rewards Network partner members for approximately one week in May of 2021.
2 According to Paytronix Annual Loyalty Report 2021