This year marks an unprecedented wildfire season across Canada. Communities and partners (employees) from coast-to-coast-to-coast have been uniquely impacted by the worst wildfire season on record. In the last few days alone, we’ve seen emergency evacuations ordered for the people of Yellowknife, Northwest Territories and Kelowna, British Columbia as wildfires impact local communities.

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Our thoughts are with the people of Yellowknife, Kelowna, and the many other communities across Canada navigating the devastating effects of wildfires this past year. In response to the ongoing impact of these natural disasters, Starbucks Canada and The Starbucks Foundation are working directly with the Canadian Red Cross to provide grants and support to those in need. This year, The Starbucks Foundation provided a total of $100,000 to the Canadian Red Cross to support disaster recovery for efforts such as these.

In addition to this contribution, effective August 21, customers will be able to make donations to the Canadian Red Cross at the register in Starbucks stores in Canada. The donations will be used by the Canadian Red Cross to assist in wildfire relief efforts nationwide. Starbucks Canada remains committed to supporting our partners and the communities we serve.

Customers may also make a donation directly to the Canadian Red Cross using this <a href="https://secure.redcross.ca/registrant/donate.aspx?eventid=384865&amp;langpref=en-CA">link</a>.

Available at participating stores. Starbucks Coffee Company will give the Canadian Red Cross 100% of all donations collected at participating Starbucks stores in Canada during the Program period. The Canadian Red Cross will not receive your contact information. Starbucks cannot provide a receipt for your donation at the register. Should you require a donation receipt from the Canadian Red Cross, please call 1-800-418-1111 to donate by phone, or give online at redcross.ca. The Canadian Red Cross name, emblem and copyrighted materials are being used with its permission, which in no way constitutes an endorsement, express or implied, of any product, service, company, opinion, or political position. The Canadian Red Cross logo is a registered trademark owned by The Canadian National Red Cross. For more information about the Canadian Red Cross, please visit redcross.ca.&nbsp;

Starbucks Canada Supports Communities Impacted by Wildfires Nationwide - Starbucks Canada

Starbucks Canada

Starbucks Canada Supports Communities Impacted by Wildfires Nationwide

This year marks an unprecedented wildfire season across Canada. Communities and partners (employees) from coast-to-coast-to-coast have been uniquely impacted by the worst wildfire season on record. In the last few days alone, we’ve seen emergency evacuations ordered for the people of Yellowknife, Northwest Territories and Kelowna, British Columbia as wildfires impact local communities. Our thoughts […]

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https://stories.starbucks.ca/en-ca/stories/2023/starbucks-canada-supports-communities-impacted-by-wildfires-nationwide/

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On Monday, Starbucks chief executive officer Laxman Narasimhan unveiled Starbucks new mission and brand promises. Read on for the story behind it.&nbsp;

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For the first two decades of Starbucks history, the company only had a handful of stores, all within driving distance of one another, and the ethos of the company mostly was shared by word-of-mouth. But by 1990, the company had grown from the Pacific Northwest to Chicago and Vancouver, Canada, with plans to open new stores in California and the East Coast.

Starbucks leaders at that time gathered at an offsite retreat to draft the company’s first mission statement. More than a roadmap, they wanted to articulate not only where they wanted to go, but also how they were going to get there. The result was an ambitious vision that seemed almost fantastical for a little company of only 75 espresso bars: “To establish Starbucks as the premier purveyor of the finest coffee in the world while maintaining our uncompromising principles as we grow.”

That bold, inaugural aspiration to build a different kind of company was supported by guiding principles that <a href="#1990">put people first and profits last</a>. Their words became touchstones as the company opened thousands of stores in neighborhoods across the country and eventually around the world. The mission and principles became part of a shared language, an expression of the company’s foundational values and a commitment to one other.

Over the years, Starbucks has continually recast its mission and principles to adapt to the changing needs of partners, the business, and the world outside. In 2008, during a transformative gathering of 10,000 store managers for the Leadership Conference in New Orleans, Starbucks unveiled what has become known as <a href="#2008">Our Starbucks Mission</a>: “To nurture and inspire the human spirit – one person, one cup, one neighborhood at a time.” <a href="#2014">In 2014</a>, Starbucks mission’s guiding principles were updated with a set of values underscored by a commitment to be “performance-driven through the lens of humanity.”

A new moment. A new mission.

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In March 2023, Laxman Narasimhan took over the reins as Starbucks ceo following a unique six-month immersion unlike any other in Starbucks history. As he charts a new course for the company during an unprecedented time, he is unveiling a new mission that serves as an homage to Starbucks past, while evolving toward a new future. The mission is simple: “With every cup, with every conversation, with every community – we nurture the limitless possibilities of human connection.”

This new mission recognizes that connection is a fundamental human need. Study after study indicates high rates of loneliness as a public health concern, and there’s a desperate need for togetherness. Now, human connection is expressly part of the company’s mission. It also expands its sphere from “neighborhoods” to “communities,” inviting people in both stores and digital spaces to be part of the conversation.

“We live in a world that is highly disconnected, there's just a desperate need for togetherness. Loneliness, division and polarization have become far too common,” Narasimhan said. “The everyday ritual of coffee is a powerful way to connect – with yourself and with others. With our global community of trusted green-apron partners, amplified by our beloved brand and digital experiences, we are uniquely positioned for this moment.”

Underpinning the mission are a set of six promises for key Starbucks stakeholders, including partners, customers, farmers, communities, the environment and shareholders. Each of the six new promises is interrelated and interchangeable, ensuring mutual success for all. Starbucks plans to collaborate with partners in the coming months to create a set of values to accompany the new mission and promises.

“Starbucks has always strived to be a different kind of company,” Narasimhan said. “The new mission links directly with this idea.”

Evolution of Starbucks Mission

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Starbucks first mission statement, in 1990, guided the company for nearly two decades as it grew from fewer than 100 stores to more than 16,000.

Starbucks Mission Statement and Guiding Principles Establish Starbucks as the premier purveyor of the finest coffee in the world while maintaining our uncompromising principles as we grow.

The following guiding principles will help us measure the appropriateness of our decisions:

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Starbucks mission evolves to reflect a bold ambition during a time of transformation centered on the idea of coffee and connection. Six supporting principles declare its dedication to coffee, partners, customers, stores, neighborhoods and shareholders.

Our Starbucks Mission (2008-2023) To inspire and nurture the human spirit – one person, one cup and one neighborhood at a time.

Here are the principles of how we live that every day:

Our Coffee: It has always been and will always be about quality. We’re passionate about ethically sourcing the finest coffee beans, roasting them with great care.

Our Partners: We’re called partners, because it’s not just a job, it’s our passion. Together, we embrace diversity to create a place where each of us can be ourselves. We always treat each other with respect and dignity. And we hold each other to that standard.

Our Customers: When we are fully engaged, we connect with, laugh with, and uplift the lives of our customers – even if just for a few moments. Sure, it starts with the promise of a perfectly made beverage, but our work goes far beyond that. It’s really about human connection.

Our Stores: When our customers feel this sense of belonging, our stores become a haven, a break from the worries outside, a place where you can meet with friends. It’s about enjoyment at the speed of life – sometimes slow and savored, sometimes faster. Always full of humanity.

Our Neighborhood: Every store is part of a community, and we take our responsibility to be good neighbors seriously. We want to be invited in wherever we do business. We can be a force for positive action – bringing together our partners, customers, and the community to contribute every day. Now we see that our responsibility – and our potential for good – is even larger. The world is looking to Starbucks to set the new standard, yet again. We will lead.

Our Shareholders: We know that as we deliver in each of these areas, we enjoy the kind of success that rewards our shareholders. We are fully accountable to get each of these elements right so that Starbucks – and everyone it touches – can endure and thrive.

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While the mission statement itself remained unchanged with the update in 2014, the supporting guiding principles were replaced by a set of values centered on partners, coffee and customers – and underscored by a commitment to being “performance-driven through the lens of humanity.”

Our Mission (2008-2023) To inspire and nurture the human spirit – one person, one cup and one neighborhood at a time.

Our Values With our partners, our coffee and our customers at our core, we live these values:

Starbucks evolves its mission to focus on the limitless possibilities of human connection.

Our Mission With every cup, with every conversation, with every community – we nurture the limitless possibilities of human connection.

Our Promise The mutual success we collectively commit to:

Our partner promise: Bridge to a better future

Our customer promise: Uplift the everyday

Our farmer promise: Ensure the future of coffee for all

Our community promise: Contribute positively

Our environmental promise: Give more than we take

Our shareholder promise: Generate long-term returns

Starbucks is evolving its mission statement centered on the idea of nurturing the limitless possibilities of human connection.

A new mission for Starbucks

https://stories.starbucks.ca/en-ca/stories/2023/a-new-mission-for-starbucks/

Starbucks Delivers now available on DoorDash Canada at more than 500 stores, bringing delivery to nearly 50 new communities at participating locations

TORONTO, March 14, 2023 - Starbucks Canada and DoorDash Canada announced a new partnership to offer on-demand delivery of Starbucks at participating locations. Beginning today, DoorDash customers will be able to enjoy fast and convenient delivery of Starbucks favourites from more than 500 stores.

The new partnership also expands Starbucks Delivers to nearly 50 new communities for the first time including Saint John, New Brunswick, Squamish, British Columbia and the province of Prince Edward Island. As one of Canada’s leading last-mile delivery platforms, DoorDash will provide customers with a quick and convenient way to have Starbucks delivered right to their doorstep, all with the click of a button.

“As we continue to innovate the Starbucks Experience with new and impactful ways to connect digitally, we are excited to expand how our customers can enjoy their Starbucks favourites wherever they may be,” said Lori Digulla, General Manager, Starbucks Canada. “Delivery remains a major growth opportunity for Starbucks, and our new partnership with DoorDash will help us reach even more Starbucks customers from coast-to-coast.”&nbsp;

“We’re thrilled to welcome Starbucks Canada onto DoorDash Canada and provide coffee lovers a simple way to get their Starbucks favourites delivered right to their doorstep,” said Shilpa Arora, General Manager, DoorDash Canada. “Canadians are continuing to prioritize convenience in their lives, and we are continuing to provide our customers what they are looking for.”

To celebrate the launch of Starbucks on DoorDash, customers can get $5 off their next three Starbucks orders of $20 or more from March 20 to April 2, 2023*.

Convenience for Customers&nbsp;&nbsp;

In Canada, customers will be able to access Starbucks Delivers via DoorDash on iOS and Android devices, in addition to <a href="https://www.doordash.com/" target="_blank" rel="noreferrer noopener">DoorDash.com</a>. Key features of the delivery program include:&nbsp;

Prompt Delivery: Orders placed through the DoorDash platform will be delivered by an extensive network of Dashers, designed for expedient and secure delivery so customers can enjoy their Starbucks beverage and food promptly. Customers can track their orders through DoorDash from preparation to drop-off.&nbsp;

Delivered Fresh: Starbucks has developed packaging solutions to help ensure the quality of hot and cold menu items including stickers for beverages to avoid spilling, tamper-evident packaging, and delivery-specific cup holders, including a two-cup tray exclusively for Starbucks Delivers to serve as a barrier between hot and cold beverages.

Customization: Starbucks will offer approximately 95% of its core menu items on DoorDash. Customers can customize their orders within the DoorDash app, including the ability to choose the amount of syrup, type of milk and espresso roasts.&nbsp;&nbsp;&nbsp;

DashPass, DoorDash’s monthly subscription program, provides customers ordering from Starbucks on DoorDash with $0 delivery fees. Other fees apply. Customers can check the <a href="https://www.starbucks.ca/delivery/">delivery locator</a> to see if delivery with DoorDash is available in their area.

About DoorDash&nbsp;Canada

DoorDash (NYSE: DASH) is a technology company that connects consumers with their favourite businesses in 27 countries across the globe. Founded in 2013, DoorDash enables local businesses to address consumers’ expectations of ease and immediacy and thrive in today’s convenience economy. By building the logistics infrastructure for local commerce, DoorDash is bringing communities closer, one doorstep at a time.

About Starbucks Canada&nbsp;

Since 1971, Starbucks Coffee Company has been committed to ethically sourcing and roasting high-quality arabica coffee. Today, with over 35,000 stores worldwide, the company is the premier roaster and retailer of specialty coffee in the world. Through our unwavering commitment to excellence and our guiding principles, we bring the unique Starbucks Experience to life for every customer through every cup. To share in the experience, please visit us in our stores or online at&nbsp;<a href="https://stories.starbucks.ca/">stories.starbucks.ca</a> or&nbsp;<a href="https://www.starbucks.ca/">starbucks.ca</a>.

*Spend $20, Get $5 Off your next 3 orders: Offer valid from 03/20/2023 to 04/02/2023. On orders with a minimum subtotal of $20 or more, excluding taxes and fees. Does not apply to pick up or dine-in orders. Valid only at participating Starbucks® locations in Canada. Restricted delivery area. Menu items may be limited.&nbsp;&nbsp; Limit three redemptions per person. Fees, taxes, and gratuity still apply. All deliveries subject to availability. Prices for Starbucks® items purchased through DoorDash may be higher than posted in stores or as marked. Must have or create a valid DoorDash account with a valid form of accepted payment on file. No cash value. Non-transferable. See full terms and conditions at <a href="http://help.doordash.com/consumers/s/article/offer-terms-conditions" target="_blank" rel="noreferrer noopener">help.doordash.com/consumers/s/article/offer-terms-conditions</a>

Starbucks Delivers is now available on DoorDash Canada at more than 500 stores, bringing delivery to nearly 50 new communities at participating locations

Starbucks and DoorDash Launch Delivery Partnership in Canada - Starbucks Canada

Starbucks and DoorDash Launch Delivery Partnership in Canada

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https://stories.starbucks.ca/en-ca/stories/2023/starbucks-and-doordash-launch-delivery-partnership-in-canada/

Starbucks is taking several actions to protect the health and well-being of our partners (employees) and customers and to control the spread of COVID-19. All decisions are grounded in partner and customer care and safety, based on facts and science, and communicated with transparency. Read below for an at-a-glance overview.

Your Starbucks Experience may look different as we navigate this dynamic situation community-by-community and store-by-store. Our commitment to you is that we will continue to make proactive decisions for our partners and the people we serve.

Starbucks is offering support with comprehensive care to all our store partners including a recently announced wage increase, mental health benefits and paid time for sick days and family care.

While stores across the country continue to support communities at local levels, we have assembled the biggest, most comprehensive donation program in the history of Starbucks Canada to support Canadians across the country in three areas: first responders and front-line workers; access to food; and support for the most vulnerable Canadians.

Thanking front-line responders: The Starbucks Foundation donated $100,000 to COVID-19 fundraising drives set up by hospital foundations in Vancouver, Calgary, Toronto and Montreal. And, to say thank you, Starbucks offered <a href="https://stories.starbucks.ca/en/stories/2020/starbucks-partners-covid-19-front-line-responders/">free brewed coffee (hot or iced) to all front-line responders</a> from March until May 2020. To date, our partners have served <a href="https://stories.starbucks.ca/en/stories/2020/1-million-cups-of-free-coffee-served-to-front-line-responders/">more than one million cups of free coffee </a>to first responders and front-line healthcare workers across Canada and the U.S.

Helping vulnerable Canadians: $100,000 from The Starbucks Foundation went to <a href="https://www.unitedway.ca/">United Way Centraide</a>’s COVID-19 Community Response and Recovery Fund. The donation will help the United Way accomplish its priorities: to ensure people in self-isolation have basic needs, such as food and supplies; to give support to seniors in isolation; and to ensure mental health services are available to vulnerable Canadians.

Supporting food banks: Starbucks Canada and The Starbucks Foundation donated <a href="https://stories.starbucks.ca/en/stories/2020/starbucks-canada-donates-over-1-million-to-help-growing-food-crisis/">over $1 million in food and financial support</a> to help the complex changing realities of food banks and community outreach organizations during COVID-19. This includes helping them shift their operational needs and providing drivers from Starbucks Canada’s foodservice distributor GFS (Gordon Food Service) to deliver food to those most in need.

Neighbourhood Grants: Throughout the pandemic, the Starbucks Foundation <a href="https://stories.starbucks.ca/en/stories/2020/the-starbucks-foundation-invests-145k-in-grants-to-support-local-communities-across-canada/">has been making rounds of donations</a> to hundreds of organizations across Canada, and is currently reviewing a record number of nominations made by stores in the latest round. These grants were informed and inspired by Starbucks partners who highlighted the causes and organizations uplifting their communities during COVID-19. In Canada, we heard from our partners about how hunger relief, supporting families and children, and addressing homelessness are top of mind. Additionally, Starbucks partners are volunteering their time and making their own financial donations to local charities across the country.

Starbucks is taking several actions to protect the health and well-being of our partners (employees) and customers and to control the spread of COVID-19. Here’s what you need to know.

At a Glance: What Customers Need to Know about Starbucks Response to COVID-19

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At a Glance: Our Response to COVID-19

Today, Starbucks hosted its 30th annual meeting of shareholders virtually. Mellody Hobson, Starbucks Board of Directors chair, joined Kevin Johnson, president and chief executive officer, for opening remarks following today’s news that Johnson made the personal decision to retire from Starbucks after 13 years of service.

Following opening remarks, Johnson, joined by several members of the leadership team and green apron partners (employees) from around the world, went on to outline Starbucks continued investments and aspirations for people and the planet, and the company’s optimism for a future rooted in humanity, fueled by innovation, and architected by green apron partners.

Here are the important things to know about today’s Annual Meeting of Shareholders:

Starbucks announces leadership transition

Earlier today, <a href="https://stories.starbucks.com/press/2022/starbucks-announces-leadership-transition/">Starbucks announced that Kevin Johnson intends to retire</a> after a 13-year tenure at the company, including the last five years as ceo. Johnson will transition from his current role effective April 4, 2022 and will continue to serve as a Starbucks partner and special consultant to the company and Board of Directors through September. To ensure seamless stewardship of the company until a permanent successor is named, the Board has appointed Howard Schultz as interim chief executive officer, effective April 4, 2022.

Building on the rich heritage of the company, Johnson established the People Positive, Planet Positive and Profit Positive framework that seeks to create a better world for Starbucks partners, farmers, customers and the communities it serves. He expanded the company’s reach through the Global Coffee Alliance with Nestlé, which now operates in nearly 80 markets, and established and executed the Growth at Scale agenda that significantly increased shareholder value.

Helping customers and partners divert waste from the landfill

Starbucks has spent the last few years testing, learning, and preparing to scale initiatives that help protect the planet as the company looks to a resource positive future. With a focus on waste reduction, Starbucks announced customers will be able to use their own personal reusable cup for every Starbucks visit in the U.S. and Canada – including in-store, in the drive-thru and via mobile order and pay – by the end of 2023. This is a big deal because currently, personal reusable cups are only accepted in-store. By 2025, Starbucks wants to create a cultural movement towards reusables by giving customers easy access to either a personal or a Starbucks-provided reusable cup for every visit.

And because Starbucks knows that putting items in the correct bin has a huge impact on diverting waste from the landfill, the company has also launched a waste and recycling app, developed by partners to navigate the ins-and-outs of recycling guidelines for their local store. Across Starbucks stores in the United States and Canada, there are over 440 unique ways to recycle, and previous to the app’s launch, over 8,000 of our stores were already doing some form of recycling. Learn more <a href="https://stories.starbucks.com/stories/2022/starbucks-innovates-tests-and-learns-from-store-partners-to-achieve-waste-goals/">here</a>.

Recharge yourself and your car at Starbucks

Currently, Starbucks company-operated stores in the U.S. are powered with 100% renewable energy, and now we get to help power our customers cars with renewable energy. Beginning this summer, Volvo electric vehicle chargers, powered by ChargePoint, will be available at up to 15 Starbucks stores along a 1,350-mile route from the Colorado Rockies to the Starbucks Support Center (headquarters) in Seattle. We know infrastructure is the primary reason customers hesitate or decide not to purchase an electric vehicle. By providing charging infrastructure customers can count on, we are hoping to remove that barrier with the added benefit of being able to order your favorite Starbucks beverage while you wait.&nbsp;&nbsp;

Supporting communities around the world and being a People Positive company

Starbucks is committed to being People Positive – a bold aspiration to enhance the well-being of one billion people who connect with Starbucks by 2030 – rooted in opportunity, inclusion, and community. Starbucks, in partnership with The Starbucks Foundation, has committed to a series of announcements to support the People Positive aspiration and strengthen communities around the world, including:

&nbsp;1,000 Starbucks Community Stores by 2030

As part of the company’s goal to enhance the well-being of all who connect with Starbucks the company plans to open or dedicate 1,000 Starbucks Community Stores by 2030, building on the 150 already open around the globe. These stores seek to uplift communities by offering locally relevant programs and experiences that directly impact the neighborhoods they serve. Starbucks community stores deliver economic opportunity through local hiring and artist collaborations, working with diverse contractors, and creating spaces for people to come together or support local veterans and military families.

A more inclusive and accessible Starbucks Experience

Announced <a href="https://stories.starbucks.com/press/2022/starbucks-paves-way-for-more-inclusive-and-accessible-experiences-in-stores-around-the-world/">earlier this week,</a> Starbucks has committed to implementing physical and digital experiences that meet an elevated standards of accessibility by 2030. These new standards will offer customers more ways to communicate (visually, audibly and tactically) and provide more tools to navigate physical store environments. To advance these standards, Starbucks is testing technology solutions in select store locations including speech-to-text technology that provides a visual display for partners and customers placing or picking up an order, as well as new in-store order boards that update customers when their order is ready.

These efforts build on other accessibility offerings, including free <a href="https://stories.starbucks.com/stories/2021/starbucks-offers-aira-creating-accessible-experience-for-blind-and-low-vision-customers/">Aira</a> service for blind or low-vision customers, large-print and Braille menus at all stores in the U.S. and Canada, and the 11 Signing Stores that Starbucks operates globally, where baristas can connect to customers who are deaf or hard of hearing through sign language.

Listening and learning to elevate the partner experience

Starbucks reaffirmed its commitment to listening, learning, and working with partners to deliver measurable value for partners, customers, and shareholders. Starbucks reiterated its incremental $1 billion investment in wage, training, and benefits to include:

Introducing: Starbucks Clover Vertica Brewer

Starbucks has spent more than 50 years on a journey to perfect coffee and Starbucks is continuing its mission to innovate around coffee equipment and brewing. Starbucks will continue raising the bar on coffee by introducing our new proprietary single cup, on-demand brewer, Clover Vertica™, which reimagines the brewed coffee experience for partners (baristas) and customers by delivering a single cup of freshly brewed coffee with exquisite, beautifully pronounced flavors -&nbsp; in less than 30 seconds. The Clover Vertica™ brewer started rolling out this calendar year.

Woman barista in Navaho patterned mask hands beverage to customer

Here are the important things to know about today's Annual Meeting of Shareholders.

Top things to know about Starbucks 2022 shareholders meeting

https://stories.starbucks.ca/en-ca/stories/2022/top-things-to-know-about-starbucks-2022-shareholders-meeting/

Customers can now earn rewards at both Starbucks and TD with purchases made through the Starbucks® app

Starbucks Canada and TD are revolutionizing rewards in Canada. Building on the <a href="https://stories.starbucks.ca/en-ca/stories/2020/starbucks-and-td-bank-announce-partnership-to-bring-more-rewards-to-canadians/">partnership announced in 2020,</a> Starbucks and TD are enabling millions of TD cardholders to earn accelerated Stars and TD Rewards or Aeroplan points with purchases made through the <a href="https://www.starbucks.ca/rewards/mobile-apps/?gclid=Cj0KCQiAu62QBhC7ARIsALXijXTo8bvhUIvGDsnTU-yZsNE7O_6aw5FQJ6OAp6gsuzmgTcWL98BpdNsaAiyKEALw_wcB">Starbucks® app,</a> when they link their <a href="https://stories.starbucks.ca/en-ca/stories/2020/more-ways-to-pay-starbucks-rewards-loyalty-program/">Starbucks Rewards</a> account to an eligible TD debit or credit card. &nbsp;In addition, once customers have linked their Starbucks Rewards to a TD debit or credit card, they have the ability to convert TD points into Starbucks Stars in real-time to use toward free food or beverages at Starbucks – an industry first in Canada.

The announcement is an evolution of Starbucks and TD’s first-of-its-kind partnership, which gave TD Aeroplan Visa cardholders the ability to earn accelerated Aeroplan points at Starbucks stores. Now, the program has been expanded to include millions of TD card holders, making rewards more accessible than ever.

“Our customers have told us that they would like more options to pay, earn and redeem Stars as Starbucks Rewards members,” says Peter Furnish, vice president of marketing and digital experience at Starbucks Canada. “Through this expanded partnership and the significant opportunity it presents to reward our customers in multiple ways, we are excited to welcome the millions of TD customers to the Starbucks Experience, while expanding and deepening loyalty and engagement with our Starbucks Rewards members.”

A Loyalty Trends report1 revealed that 47 per cent of consumers believe reward incentives are more important now than they were pre-pandemic, with Gen Z and young millennials 2 valuing loyalty programs the most. As consumers continue to lean into loyalty programs, Starbucks and TD are making it even more rewarding for customers to purchase through the Starbucks app. &nbsp;

By linking a Starbucks Rewards account to an eligible TD Access Card with Visa Debit or Credit Card, customers will:

Some restrictions apply.&nbsp; <a href="https://www.td.com/ca/en/personal-banking/products/credit-cards/starbucks/">See terms and conditions</a>.

In addition to earning Stars and the perks that come with being a Starbucks Rewards member - like the ability to mobile order; earn and redeem Stars for free food and beverages; a free birthday beverage; and more – now TD customers can also earn TD Rewards and easily convert them to Starbucks Stars in real-time through the new TD Rewards Hub.

Through Blockchain and other innovative technologies, Starbucks is exploring how to tokenize Starbucks Stars, creating the ability for other merchants to connect their loyalty programs to Starbucks Rewards. This will enable customers to exchange value across brands, engage in more personalized experiences, enhance digital services, and exchange other loyalty points for Stars at Starbucks.

This approach will serve as a foundation for a more aspirational concept for new, modern payment rails that align payment expenses with the value received by customers and merchants. Starbucks intends to be at the forefront of this disruptive innovation, which will unfold over the next few years.

"Connection and convenience are incredibly important to us at Starbucks. Not only do we, as a company, strive to create meaningful personal connections everywhere customers interact with us, but we also look to make the Starbucks experience easier &amp; more accessible for a customer’s every day,” says Peter. Our partnership with TD allows us to connect with our customers in a new and innovative way that is unmatched, personalized and effortless.”

1 According to a survey conducted by <a href="https://www.rewardsnetwork.com/blog/spring-summer-survey-results/">Rewards Network</a> partner members for approximately one week in May of 2021.

2 According to <a href="https://www.paytronix.com/resources/reports/2021-loyalty-report/">Paytronix</a> Annual Loyalty Report 2021

Starbucks and TD Bank Group Expand Innovative Relationship to Reward Millions of TD Cardholders in Canada - Starbucks Canada

Starbucks and TD Bank Group Expand Innovative Relationship to Reward Millions of TD Cardholders in Canada

With purchases made through the Starbucks® app, when they link their Starbucks Rewards account to an eligible TD debit or credit card.  In addition, once customers have linked their Starbucks Rewards to a TD debit or credit card, they have the ability to convert TD points into Starbucks Stars in real-time to use toward free food or beverages at Starbucks – an industry first in Canada.

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https://stories.starbucks.ca/en-ca/stories/2022/starbucks-and-td-bank-group-expand-innovative-relationship-to-reward-millions-of-td-cardholders-in-canada/

Starbucks also projects nearly $3 billion will be loaded onto Starbucks Cards this holiday season

As customers finalize their holiday shopping, Starbucks anticipates the busiest day for purchases of Starbucks Cards on December 23, citing the perennial popularity of gift cards as one of the most popular gifts during the holiday season. Last year, more than 46 million Starbucks Cards, which includes both physical and digital cards, were purchased in the U.S. and Canada during the holiday season. Starbucks projects that nearly $3 billion will be loaded onto Starbucks Cards from October to December this year. &nbsp;&nbsp;

“For more than 20 years, Starbucks Cards have made the perfect gift for loved ones during the holiday season, and we’re on track for another record performance of Starbucks Card sales. We are predicting that December 23 will be our busiest day of the year for Starbucks Card sales as customers finalize their holiday gifting,” said Starbucks chief marketing officer Brady Brewer.

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According to the <a href="https://nrf.com/media-center/press-releases/thanksgiving-weekend-see-more-holiday-shoppers-last-year-and-consumers">National Retail Federation</a>, 46% of shoppers plan to buy gift cards this holiday season, making it the second most popular gift. Moreover, gift card sales are expected to total $28.1 billion this holiday season as shoppers plan to buy three or four cards, spending an average of $48.92 per card.

Starbucks first gift cards debuted in stores in November 2001, and although gift cards had been available at Starbucks since 1994 as an alternative to paper gift certificates, Starbucks was among the first major retailers to offer a reloadable card. In 2001, Starbucks Cards became one of the most popular holiday gifts of the season, selling nearly 200,000 in the first week alone. For just a few dollars, customers could give a meaningful gift to loved ones, and the cards helped spread the word about Starbucks as its number of stores grew from more than 4,700 in 2001 to more than 33,000 stores today.

More than 1,500 Starbucks Card designs have been released over the 20 years of the program. Today, Starbucks Cards are available in a variety of designs in both physical and digital formats and can be loaded with $5 to $100. Physical Starbucks Cards are available year-round in dozens of designs at Starbucks stores in more than 40 countries around the world. They are also available in more than 100,000 locations outside Starbucks stores, including grocery stores and other retailers.

Starbucks eGift Cards are available for purchase on <a href="https://www.starbucks.ca/" target="_blank" rel="noreferrer noopener">Starbucks.ca</a>&nbsp;and the&nbsp;<a href="https://www.starbucks.ca/rewards/mobile-apps">Starbucks app</a>, and customers can select from a variety of eGift designs, choose any amount between $5-$100,&nbsp;add a personal message, enter an email address and hit send.

Apple iPhone users who have the Starbucks app can text their holiday wishes, thanks, congratulations or just let a friend know they care by sending a Starbucks eGift using iMessage. Scroll through iMessage’s app ribbon at the bottom of the screen and select the Starbucks logo for “Starbucks Gifts.”&nbsp;

Starbucks eGifts can also be sent on Microsoft Teams.&nbsp;When Microsoft Teams&nbsp;is open,&nbsp;look for the&nbsp;apps button in the&nbsp;Teams&nbsp;navigation bar.&nbsp;Select the Starbucks app&nbsp;and download. Next, login (or set up) your Starbucks Rewards account,&nbsp;open a chat or channel to select the team member you’d like to send an eGift to,&nbsp;select the&nbsp;card design,&nbsp;recipient, gift amount,&nbsp;then&nbsp;personalize&nbsp;your&nbsp;message and send through Microsoft&nbsp;Teams&nbsp;by adding to a chat or channel.&nbsp;

Starbucks Cards are the gift that keeps on giving. When customers register a Starbucks Card with the Starbucks Rewards&nbsp;loyalty program and make a qualifying purchase, they can&nbsp;start to earn Stars that can be redeemed for Starbucks beverages,&nbsp;food&nbsp;and more. Some restrictions apply. At participating stores. &nbsp;Details can be found at&nbsp;<a href="https://www.starbucks.ca/rewards" target="_blank" rel="noreferrer noopener">starbucks.ca/rewards</a>.&nbsp;

See &nbsp;<a href="https://www.starbucks.ca/gift">starbucks.ca/gift</a> for this year’s holiday designs and to learn more about all the ways to purchase a Starbucks Card.

As customers finalize their holiday shopping, Starbucks anticipates the busiest day for purchases of Starbucks Cards on December 23, citing the perennial popularity of gift cards as one of the most popular gifts during the holiday season.

Starbucks Anticipates Busiest Day for Starbucks Card Purchases on December 23 - Starbucks Canada

Starbucks Anticipates Busiest Day for Starbucks Card Purchases on December 23

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https://stories.starbucks.ca/en-ca/stories/2021/starbucks-anticipates-busiest-day-for-starbucks-card-purchases-on-december-23/

Starbucks Canada announced a wave of investments for its partners (employees), building on its 50-year history and tradition of listening and learning, while investing its success back into its people. Announcements of both operational and wage investments for Canadian partners and company-operated stores are designed to retain and recruit the best people and affirm Starbucks as one of the very best jobs in retail – a reflection of the company’s unwavering belief that success is best when it’s shared.

In a letter to all Canadian partners today, Starbucks Canada senior vice president and general manager, Lori Digulla, emphasized the company’s ongoing commitment to prioritize partner care and well-being and its plan of continued investment in its people. The investments the company will be making will enhance wage, training and in-store experiences nationwide.

“We have been through some of the toughest times our world has ever seen and although we are still living through this immense change, we are moving forward thoughtfully and courageously to always be a company that cares for its people,” said Digulla. “Today, I am very proud and excited to announce record investments in our partners. Our partners are the heartbeat of Starbucks and what will always remain is our commitment to sharing our success with our partners.”

The investments include:

This is part of Starbucks multi-year aspiration to make meaningful investments in pay and partner care and comes shortly after a <a href="https://stories.starbucks.ca/en/stories/2021/starbucks-strengthens-partner-care-with-most-significant-investment-in-hourly-wages/">record investment</a> in retail hourly wages in May this year when the company committed to paying partners above minimum wage across the country. &nbsp;At that time, Starbucks increased its starting hourly rate for partners to $0.25 above provincial minimum wage and offered at least a 5 per cent increase based on tenure for all baristas, shift supervisors and café attendants.

In addition to providing competitive wages that are above minimum wage standards, Starbucks has long held the belief that all partners – including part-time partners who work 20 hours a week – deserve <a href="https://stories.starbucks.com/uploads/sites/9/2021/06/Partner-Care-Oct-2021-EN.pdf">leading benefits</a> that support their total wellbeing. From partner perks like free coffee, discounts and free subscription to Headspace, to providing dental and health care, annual stock grants, RRSP matching, annual tuition reimbursements, and up to $5,000 in mental health coverage, Starbucks has and continues to be a leader in investing in its people.

Starbucks Canada Makes Historic Investments in its Partners, Building on Long-Time Belief that Success is Best When Shared - Starbucks Canada

Starbucks Canada Makes Historic Investments in its Partners, Building on Long-Time Belief that Success is Best When Shared

emphasized the company’s ongoing commitment to prioritize partner care and well-being and its plan of continued investment in its people. The investments the company will be making will enhance wage, training and in-store experiences nationwide.

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https://stories.starbucks.ca/en-ca/stories/2021/starbucks-canada-makes-historic-investments-in-its-partners-building-on-long-time-belief-that-success-is-best-when-shared/

In continuing the company’s commitment to prioritizing partner (employee) care and safety throughout COVID-19,&nbsp;Starbucks&nbsp;Canada announced an update on vaccine pay and expanded COVID-19 benefits&nbsp;for Canadian partners.&nbsp;

Updates to the <a href="https://stories.starbucks.ca/en/stories/2020/comprehensive-partner-care-during-covid-19/">existing comprehensive partner benefits</a> include:&nbsp;&nbsp;

In addition, Starbucks remains committed to&nbsp;maintaining ongoing&nbsp;safety protocols&nbsp;in every store, including mandatory facial coverings, increased cleaning, pre-checks, shields and guards,&nbsp;and&nbsp;<a href="https://stories.starbucks.ca/en/stories/2020/navigating-through-covid-19/" target="_blank" rel="noreferrer noopener">more</a>.&nbsp;&nbsp;

Customers can learn more about Starbucks actions to help protect the health and well-being of our customers and partners and to help control the spread of COVID-19 in accordance with the guidance of public health authorities,&nbsp;<a href="https://stories.starbucks.ca/en/stories/2020/navigating-through-covid-19/">here</a>.&nbsp;&nbsp;Up-to-date information on COVID-19 vaccines can be found on the Government of Canada westside: <a href="https://www.canada.ca/en/public-health/services/diseases/coronavirus-disease-covid-19/vaccines.html">Canada.ca</a>.

In continuing the company’s commitment to prioritizing partner (employee) care and safety throughout COVID-19, Starbucks Canada announced an update on vaccine pay and expanded COVID-19 benefits for Canadian partners.

Starbucks Canada offers Vaccine Pay and Expanded COVID-19 Benefits for Partners - Starbucks Canada

Starbucks Canada offers Vaccine Pay and Expanded COVID-19 Benefits for Partners

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https://stories.starbucks.ca/en-ca/stories/2021/starbucks-offers-covid-19-vaccine-pay/

In its continued commitment to prioritize the health and well-being of partners (employees) and customers and to control the spread of COVID-19, Starbucks today announced that beginning on September 14, it will require customers to wear facial coverings while visiting all company-owned café locations in Canada.

At select locations, customers will still have various options to order from Starbucks, including ordering at the drive-thru, curbside pickup through the Starbucks app or placing an order for delivery through Starbucks Delivers.

The company is committed to playing a constructive role in supporting health and government officials as they work to mitigate the spread of COVID-19.&nbsp;All decisions are grounded in partner and customer care and safety, based on facts and science, and communicated with transparency.

For information on additional safety measures and what customers can expect click&nbsp;<a href="https://stories.starbucks.com/press/2020/what-customers-need-to-know-about-starbucks-response-to-covid-19/">here for an at-a-glance</a>&nbsp;guide for customers.

Protecting Partners and Customers – An Update on Facial Coverings

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https://stories.starbucks.ca/en-ca/stories/2020/update-on-facial-coverings/

Starbucks has moved quickly to modify and adapt its operations to help mitigate the spread of COVID-19. Since the onset of the pandemic, Starbucks guiding principle has been to prioritize partner (employee) and customer safety, based on facts and science, and communicated with transparency.&nbsp;

Below is a list of Starbucks precautionary measures in company-operated stores located in Canada.

Starbucks has moved quickly to modify and adapt its operations to help mitigate the spread of COVID-19. Since the onset of the pandemic, Starbucks guiding principle has been to prioritize partner (employee) and customer safety.

Starbucks Canada’s Safety Precautions in Light of COVID-19

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https://stories.starbucks.ca/en-ca/stories/2020/starbucks-canada-safety-precautions-in-light-of-covid-19/

As we continue to navigate through the uncertainty of COVID-19, Starbucks is increasing its already expanded support for its partners (employees), customers, and communities. Through this lens of care and support for people, the company has and will continue to make all decisions, rooted in facts and science, in cooperation with local authorities. 

“As we look ahead, your safety and well-being remain our top priority as the situation with COVID-19 continues to evolve,” wrote Lori Digulla, Starbucks Canada president, in a letter to all partners today.

In her letter, Digulla outlined important announcements related to partner, customer, and community care.

As the global health crisis continues, Starbucks announced today that it will extend its temporarily expanded COVID-19 benefit of Catastrophe Pay by an additional two weeks. That means any partner who is sick, unable to work or who feels more comfortable self-isolating or not working can stay home and will be paid for their scheduled shifts until May 3.

Starbucks other COVID-19 benefits — Starbucks Service Pay and CUP Fund — will also be extended until May 3. Partners who are healthy and choose to work will receive an additional $3 per hour with Starbucks Service Pay. Partners experiencing COVID-19 financial burdens can apply for a one-time grant with the company’s emergency financial aid CUP Fund. And all partners always have access to significant free resources through our <a rel="noreferrer noopener" aria-label=" (opens in a new tab)" href="https://departments.starbucks.com/sites/canadapartnerfamily/en-us/Pages/Employee-Assistance-Program-(Canada).aspx" target="_blank">Employee Assistance Program</a>, in addition to a free subscription to the <a rel="noreferrer noopener" aria-label=" (opens in a new tab)" href="https://stories.starbucks.ca/en/stories/2020/starbucks-headspace-mental-health/" target="_blank">meditation app Headspace</a>.

While stores across the country continue to support communities at local levels, we are assembling the biggest, most comprehensive donation program in the history of Starbucks Canada to support Canadians across the country in three areas: first responders and front-line workers; access to food; and support for the most vulnerable Canadians.

Today, The Starbucks Foundation announced the first investment in Canada will be a $200,000 donation to support front-line health care workers and vulnerable Canadians, which includes the elderly and homeless.

Of that total donation, $100,000 will be given to COVID-19 fundraising drives set up by hospital foundations in Vancouver, Calgary, Toronto and Montreal. 

This is another way Starbucks is supporting first responders. Last week, the company announced it will give a <a href="https://stories.starbucks.ca/en/stories/2020/starbucks-partners-covid-19-front-line-responders/" target="_blank" rel="noreferrer noopener" aria-label=" (opens in a new tab)">free tall brewed coffee to front-line responders</a> to the COVID-19 outbreak through May 3. Thus far, we’ve already donated over 50,000 cups!

The other $100,000 from The Starbucks Foundation will go to <a href="http://www.unitedway.ca/" target="_blank" rel="noreferrer noopener" aria-label=" (opens in a new tab)">United Way Centraide</a>’s COVID-19 Community Response and Recovery Fund. The United Way works with a number of agencies to support local communities and to help Canadians already facing barriers (such as poverty, homelessness, or social isolation) get through this challenging time.&nbsp;Starbucks partners have always cared most for Canadians who need a fair shot and who are at risk of being left behind at the best of times, and especially during a crisis, which is why this donation is so meaningful.

The donation will help the United Way accomplish its priorities: to ensure people in self-isolation have basic needs, such as food and supplies; to give support to seniors in isolation; and to ensure mental health services are available to vulnerable Canadians.&nbsp;

Announcements