Starbucks also projects nearly $3 billion will be loaded onto Starbucks Cards this holiday season

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As customers finalize their holiday shopping, Starbucks anticipates the busiest day for purchases of Starbucks Cards on December 23, citing the perennial popularity of gift cards as one of the most popular gifts during the holiday season. Last year, more than 46 million Starbucks Cards, which includes both physical and digital cards, were purchased in the U.S. and Canada during the holiday season. Starbucks projects that nearly $3 billion will be loaded onto Starbucks Cards from October to December this year. &nbsp;&nbsp;

“For more than 20 years, Starbucks Cards have made the perfect gift for loved ones during the holiday season, and we’re on track for another record performance of Starbucks Card sales. We are predicting that December 23 will be our busiest day of the year for Starbucks Card sales as customers finalize their holiday gifting,” said Starbucks chief marketing officer Brady Brewer.

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According to the <a href="https://nrf.com/media-center/press-releases/thanksgiving-weekend-see-more-holiday-shoppers-last-year-and-consumers">National Retail Federation</a>, 46% of shoppers plan to buy gift cards this holiday season, making it the second most popular gift. Moreover, gift card sales are expected to total $28.1 billion this holiday season as shoppers plan to buy three or four cards, spending an average of $48.92 per card.

Starbucks first gift cards debuted in stores in November 2001, and although gift cards had been available at Starbucks since 1994 as an alternative to paper gift certificates, Starbucks was among the first major retailers to offer a reloadable card. In 2001, Starbucks Cards became one of the most popular holiday gifts of the season, selling nearly 200,000 in the first week alone. For just a few dollars, customers could give a meaningful gift to loved ones, and the cards helped spread the word about Starbucks as its number of stores grew from more than 4,700 in 2001 to more than 33,000 stores today.

More than 1,500 Starbucks Card designs have been released over the 20 years of the program. Today, Starbucks Cards are available in a variety of designs in both physical and digital formats and can be loaded with $5 to $100. Physical Starbucks Cards are available year-round in dozens of designs at Starbucks stores in more than 40 countries around the world. They are also available in more than 100,000 locations outside Starbucks stores, including grocery stores and other retailers.

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Starbucks eGift Cards are available for purchase on <a href="https://www.starbucks.ca/" target="_blank" rel="noreferrer noopener">Starbucks.ca</a>&nbsp;and the&nbsp;<a href="https://www.starbucks.ca/rewards/mobile-apps">Starbucks app</a>, and customers can select from a variety of eGift designs, choose any amount between $5-$100,&nbsp;add a personal message, enter an email address and hit send.

Apple iPhone users who have the Starbucks app can text their holiday wishes, thanks, congratulations or just let a friend know they care by sending a Starbucks eGift using iMessage. Scroll through iMessage’s app ribbon at the bottom of the screen and select the Starbucks logo for “Starbucks Gifts.”&nbsp;

Starbucks eGifts can also be sent on Microsoft Teams.&nbsp;When Microsoft Teams&nbsp;is open,&nbsp;look for the&nbsp;apps button in the&nbsp;Teams&nbsp;navigation bar.&nbsp;Select the Starbucks app&nbsp;and download. Next, login (or set up) your Starbucks Rewards account,&nbsp;open a chat or channel to select the team member you’d like to send an eGift to,&nbsp;select the&nbsp;card design,&nbsp;recipient, gift amount,&nbsp;then&nbsp;personalize&nbsp;your&nbsp;message and send through Microsoft&nbsp;Teams&nbsp;by adding to a chat or channel.&nbsp;

Starbucks Cards are the gift that keeps on giving. When customers register a Starbucks Card with the Starbucks Rewards&nbsp;loyalty program and make a qualifying purchase, they can&nbsp;start to earn Stars that can be redeemed for Starbucks beverages,&nbsp;food&nbsp;and more. Some restrictions apply. At participating stores. &nbsp;Details can be found at&nbsp;<a href="https://www.starbucks.ca/rewards" target="_blank" rel="noreferrer noopener">starbucks.ca/rewards</a>.&nbsp;

See &nbsp;<a href="https://www.starbucks.ca/gift">starbucks.ca/gift</a> for this year’s holiday designs and to learn more about all the ways to purchase a Starbucks Card.

As customers finalize their holiday shopping, Starbucks anticipates the busiest day for purchases of Starbucks Cards on December 23, citing the perennial popularity of gift cards as one of the most popular gifts during the holiday season.

Starbucks Anticipates Busiest Day for Starbucks Card Purchases on December 23 - Starbucks Canada

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Starbucks Anticipates Busiest Day for Starbucks Card Purchases on December 23

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Open letter to all Canadian store partners (employees) from Lori Digulla, president of Starbucks Canada

Over the past three weeks we have found ourselves working and living through a quickly evolving health risk.&nbsp;Although this situation is new to many of us, what isn’t is our strong commitment to take care of each other and our communities both proactively and as individual needs arise. Our guiding principle from the beginning has been to lead with partner care, transparency, decision-making based in facts and science, combined with frequent communication to ensure every partner has the latest information.

Above all else, I want you to know your Starbucks family is here for you. This may not feel imminent for every part of Canada, but if or when it is, I want you to know about, and feel fully supported by, our comprehensive partner care during COVID-19.

We have already activated a set of temporary, precautionary measures in our stores to help limit the spread and do what’s right for you and our customers. Thank you for your leadership and accountability as you embraced and implemented these changes so quickly! Over the last 10 days we:

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Even more importantly, if you or your loved ones are unfortunately impacted more directly, Starbucks is committed to provide comprehensive support for you because you should never have to choose between work and taking care of yourself. Here’s what you need to know:

Our COVID-19 Working Groups will continue to stay close to the Public Health Agency of Canada, food safety experts and other public health authorities as we move through this together. The thoughtful protocols they have developed for every possible scenario are proactive in nature and grounded in partner care, facts and science. I am so very grateful for their incredible knowledge, leadership and dedication.

I can’t thank you enough for supporting the very important work to stop, contain, control, delay and reduce the impact of this virus at every opportunity. And I want you to know that you are fully supported as we work through these ever-changing times.

Please let us know if there is anything you need. We are all here to help.

Open letter to all Canadian store partners (employees) from Lori Digulla, president of Starbucks Canada.

Comprehensive Partner Care during COVID-19

Letter to Partners: Caring for Starbucks Partners during COVID-19

https://stories.starbucks.ca/en-ca/stories/2020/comprehensive-partner-care-during-covid-19/

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Starbucks Anticipates Busiest Day for Starbucks Card Purchases on December 23

Letter to Partners: Caring for Starbucks Partners during COVID-19