Celebrating 20 years of a holiday favourite&nbsp; Learn the story behind the classic Starbucks holiday beverage

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When does it officially feel like the holidays? For some it could be hearing the first notes of holiday music or seeing that first flurry of snow. But for many, the arrival of the holidays is marked by that first taste of Starbucks Peppermint Mocha and its rich, full-bodied espresso mingled with the flavour of chocolate, peppermint and whipped cream.&nbsp;

Starbucks Peppermint Mocha may be one of the most beloved of holiday beverages, but it wasn’t actually the first. Christmas Blend coffee made its debut in 1984, hand-scooped and packaged in brown kraft paper coffee bags to be brewed at home. Then came the first handcrafted holiday beverage in 1986, created behind the espresso bar at Il Giornale (which merged with Starbucks in 1987) by Dave Olsen, who steamed up a pitcher of eggnog and milk to make the first Eggnog Latte.&nbsp;

Ten years later, the first red Starbucks cup made its appearance and, as the company expanded into Europe, Asia and the Middle East, Starbucks created its first beverage research and development team.&nbsp;

“Customers’ understanding of espresso and lattes was really in its infancy,” said Peter Dukes, who joined Starbucks as a product manager for espresso beverages in 2001. “I think [a holiday beverage] was a good introduction for a lot of people back then to lattes and espresso.”&nbsp;

After successfully launching Gingerbread Latte in 2000, the R&amp;D team was tasked with exploring ideas for the next holiday beverage. Dukes remembers being invited to the R&amp;D team’s Liquid Lab to be part of a team of about 10 partners who tasted new beverage concepts. The group was truly cross-functional – including partners from operations, finance, supply chain. 

The team tried a few different flavours that would resonate with customers during the holiday, including an idea for a white chocolate cranberry beverage. But they quickly landed on a peppermint-flavoured twist on the classic Caffè Mocha inspired by the flavours of traditional holiday candies. From there, the team refined the recipe, finding the perfect combination of rich Starbucks espresso with bittersweet mocha sauce, peppermint syrup, and steamed milk, topped with whipped cream and a sprinkle of red sugar sprinkles.&nbsp;

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The beverage was introduced to Starbucks customers for the 2002 holiday season, and quickly became the most popular holiday beverage in Starbucks history. It’s still the most loved holiday beverage on the menu today and available hot, iced and blended. Its recipe has changed only a little; it’s now made with 2 percent milk as the standard and with dark chocolate curls instead of red sprinkles. 

“To know you’re part of something that turned out to be pretty special even 17 years later is unique. It takes me back to those times in the Liquid Lab with an extremely diverse group of partners sitting around a table tasting different variations of the peppermint mocha,” Dukes said. “None of us were professionally trained, but we ended up with a beverage that continues to resonate with our customers today and we had a lot of fun making it.”&nbsp;

Celebrating 20 years of a holiday favourite. Learn the story behind the classic Starbucks holiday beverage.

Starbucks Peppermint Mocha: A Love Story - Starbucks Canada

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Starbucks Peppermint Mocha: A Love Story

Nothing says the most magical time of the year like <a href="https://stories.starbucks.ca/en-ca/stories/2022/red-cup-season-is-here-2022-starbucks-holiday-red-cup-designs/" target="_blank" rel="noreferrer noopener">the Starbucks red cup</a>. This year is extra special as Starbucks celebrates <a href="https://stories.starbucks.ca/en-ca/stories/2022/celebrating-25-years-of-starbucks-mostly-red-holiday-cups/" target="_blank" rel="noreferrer noopener">25 years of the iconic holiday cup</a> and the return of a full menu of seasonal handcrafted beverages and festive food.&nbsp;&nbsp;

Starting Thursday, November 3, holiday beverages officially return to the Starbucks menu, including the Peppermint Mocha, Caramel Brûlé Latte, Chestnut Praline Latte, Irish Cream Cold Brew and, returning for its second holiday season, the nondairy Sugar Cookie Oat Latte. Also returning for another season are tasty treats including the Cranberry Bliss Bar, Gingerbread Loaf, Peppermint Brownie Cake Pop, and Frosted Snowman Cookie.&nbsp;&nbsp;&nbsp;

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Peppermint Brownie Cake Pop&nbsp;

A <a href="https://www.starbucks.ca/menu/product/854/single" target="_blank" rel="noreferrer noopener">delightful treat</a> with peppermint chocolate cake, white chocolaty coating and festive bits of crunchy candy cane pieces.&nbsp;

The scent of the season! <a href="https://www.starbucks.ca/menu/product/507/single" target="_blank" rel="noreferrer noopener">Gently spiced gingerbread cake</a> topped with icing and a hint of orange.&nbsp;&nbsp;

Cranberry Bliss Bar&nbsp;

A blondie cake with tart dried cranberries, garnished with a layer of cream-cheese icing, orange zest and a sprinkle of dried cranberries make up the beloved <a href="https://www.starbucks.ca/menu/product/506/single?parent=%2Ffood%2Fbakery%2Fdessert-bars" target="_blank" rel="noreferrer noopener">Cranberry Bliss Bar.</a> Also available for purchase by the tray.&nbsp;&nbsp;

Frosted Snowman Cookie&nbsp;

The fan-favourite <a href="https://www.starbucks.ca/menu/product/2122532/single/nutrition" target="_blank" rel="noreferrer noopener">Frosted Snowman Cookie</a> starts with a buttery shortbread snowman dressed up in white chocolatey icing.&nbsp;&nbsp;

Enjoy the taste of the season at home

<a href="https://www.starbucks.ca/menu/product/293/whole-bean?parent=%2Fat-home-coffee%2Fwhole-bean%2Fmedium-roast" target="_blank" rel="noreferrer noopener">Starbucks® Christmas Blend</a> made its debut in 1984 when there only five Seattle stores in Seattle that sold fresh-roasted coffee beans, loose-leaf teas and spices. It has become a customer favorite and a holiday tradition over the last 38 years. This year’s Starbucks Christmas Blend features a dark roast blend of Aged Sumatra, Guatemala, Colombia and Papua New Guinea with notes of baking spices and a chocolate finish. Available as whole bean, ground and decaf.&nbsp;

Also available this season is <a href="https://www.starbucks.ca/menu/product/295/whole-bean" target="_blank" rel="noreferrer noopener">Starbucks® Holiday Blend</a>. Crafted with all celebrations in mind, this festive coffee offers a balanced, sweet and toasty blend of bright Latin American beans and rich Sumatran coffee. The blend is specially roasted to highlight the complexity of flavors, creating a full-bodied, vibrant cup every time. Layered notes of sweet maple and herbs balance the rich flavors of this coffee.&nbsp;

All holiday menu items are available at stores in Canada for a limited time, while supplies last. For more information about Starbucks holiday menu this season, visit <a href="https://www.starbucks.ca/menu/featured/" target="_blank" rel="noreferrer noopener">Starbucks.ca/menu/featured</a>.&nbsp;

Starting Thursday, November 3, holiday beverages officially return to the Starbucks menu!

The Holidays are Back at Starbucks with Seasonal Sips and Festive Food! - Starbucks Canada

The Holidays are Back at Starbucks with Seasonal Sips and Festive Food!

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Nothing says the most magical time of the year is here quite like a Starbucks red cup, and this year is extra special as <a href="https://stories.starbucks.ca/en-ca/stories/2022/celebrating-25-years-of-starbucks-mostly-red-holiday-cups/" target="_blank" rel="noreferrer noopener">Starbucks celebrates 25 years of the iconic holiday cup </a>and the return of a full menu of seasonal favorites. This season, four new Starbucks Holiday cup designs offer all the holiday sparkle and cheer as customers enjoy their first sip of their Starbucks Peppermint Mocha or favourite holiday beverage.

This season, four new Starbucks Holiday cup designs offer all the holiday sparkle and cheer as customers enjoy their first sip of their Starbucks Peppermint Mocha or favourite holiday beverage. 

Red Cup Season is Here! 2022 Starbucks Holiday Red Cup Designs - Starbucks Canada

Red Cup Season is Here! 2022 Starbucks Holiday Red Cup Designs

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When Starbucks introduced its first holiday cups back in 1997, the word “selfie” had not yet been invented. Facebook and Twitter were still years away. Still, those holiday cups created buzz.&nbsp;&nbsp;

Sandy Nelson, then a Starbucks designer, created that first set of holiday cups, selected from over 100 design concepts. They weren’t red – but instead were wrapped like a gift in rich shades of magenta, sapphire, and emerald and purple. The design featured a linoleum block-style pattern with swirls and hand-drawn holly leaves flecked with coffee beans.&nbsp;

Nelson remembers the first time she saw customers carrying cups with her designs. She was visiting Anchorage, Alaska for Thanksgiving, and stepped off the plane to see a Starbucks kiosk piled high with stacks of colourful cups she had designed.&nbsp;&nbsp;

“I thought, wow, this is big,” Nelson said. “But I had no idea what was ahead.”&nbsp;

The next year, the holiday cups made an even bigger splash as customers were invited to “embrace the warmth” of the holidays with a cup in purple hues. Then in 1999, the cups featured a candy-apple red design for the first time, and a new icon was born. Before long, pop culture websites featured countdown clocks anticipating when cups would be “red again,” and the cups popped up everywhere from nascent social media platforms to late-night talk shows. Year after year, the excitement around the holiday cup seemed to grow and the cup itself became emblematic of the season.&nbsp;

“What’s happened now in popular culture is that the appearance of the red cup signals to people that it’s time to celebrate the holidays,” said Sandy Nelson. “Who would have thought 25 years ago that would happen?”&nbsp;

This year, Starbucks is introducing <a href="https://stories.starbucks.ca/en-ca/stories/2022/red-cup-season-is-here-2022-starbucks-holiday-red-cup-designs/" target="_blank" rel="noreferrer noopener">a new set of four designs for the holidays,</a> wrapped like a gift for their customers just as they were 25 years ago.&nbsp;&nbsp;

“Looking back at all the years of holiday cups, you can see the commitment to design and artistry and all things handcrafted,” said Gary Jacobson, Starbucks creative director for this year’s holiday campaign. “I think that’s why they have become part of a lot of people's holiday traditions. They just invite people in.”&nbsp;

Read on for a look at the last 25 years of holiday cups, plus this year’s new design:&nbsp;

With the first holiday cups, customers could enjoy a Christmas Blend brewed coffee in one of four jewel-toned hues. &nbsp;

Stores were adorned in deep purple and sepia tones with an elegant holiday cup featuring swirling snowflakes. &nbsp;

The classic candy-apple red Starbucks holiday cup makes its first appearance in this whimsical design with black line-drawings of snowflakes, stockings and winter celebrations.&nbsp;

“Coffeetown” was the theme for the Y2K cup, depicting a whimsical village of coffee pots, set against a glittering nighttime sky.&nbsp;

Giving the gift of Starbucks became easier than ever this holiday with the introduction of the <a href="https://stories.starbucks.ca/en-ca/stories/2020/celebrating-20-years-of-the-starbucks-card/" target="_blank" rel="noreferrer noopener">first Starbucks Gift Cards</a>. The cups themselves are designed to look like a present, trimmed with green and red ribbon and old-fashioned postage stamps.

Peppermint Mocha makes its debut this year, and a cup design that featured white line art, an illustration style that returned again in 2005 and 2016.&nbsp;

Shadows dance across a fanciful scene with shimmering stars and snowflakes.&nbsp;

The Starbucks logo is reminiscent of an evergreen wreath in this year’s cup design. The cup was also the star of a <a href="https://www.youtube.com/watch?v=u-HFl7o1Vxw" target="_blank" rel="noreferrer noopener">Starbucks video</a> featuring the cup fixed atop the roof of a yellow taxi speeding through the streets of San Francisco.&nbsp;

This nostalgic design features white woodcut-style drawings and a string of holiday lights twinkling along the rim, along with a reminder that “It only happens once a year.”&nbsp;

Illustrations that appear as intricate cut paper silhouettes gather in traditional holiday tableaux.&nbsp;

Ice skaters twirl on a frozen pond as snowflakes gently fall in this quiet winter scene.&nbsp;

A field of reindeer and a single white dove are depicted in a moonlit woodland landscape with an overlay of a cozy knitted pattern. &nbsp;

Caramel Brûlé Latte make its debut this year, along with a cup design that featured cut-paper ornaments inscribed with the words “joy, hope, love, light, peace” hanging on sprigs of evergreen.&nbsp;

The cups take on a more modern vibe with new holiday characters catching snowflakes in a palette of red, white and gray.&nbsp;

Carolers sing, an ice skater spins, and a dog sleds down a hill with these series of three holiday cups. Customers make these <a href="https://www.youtube.com/watch?v=Eo3VeweHD74" target="_blank" rel="noreferrer noopener">merry scenes come to life</a> with Starbucks Cup Magic, an augmented reality app.&nbsp;

The holiday characters, including a jaunty snowman, come in for their close-up in this design series with bold accents of navy and gold.&nbsp;

The cup features a swoop of coffee cherries, coffee flowers and vintage ornaments painted in a deep garnet with touches of gold.&nbsp;

“Let there be bright” is the theme for the holiday, with fanciful brushstrokes in bold colours.&nbsp;

The cup features a two-toned ombré design, with a bright poppy colour on top that shaded into a darker cranberry below.&nbsp;

For the first time, Starbucks features customer-created <a href="https://news.starbucks.com/news/starbucks-red-cups-2016" target="_blank" rel="noreferrer noopener">holiday cups with 13 designs</a> from six countries around the world, all with hand-drawn white against a red background.&nbsp;

Starbucks unveils its first white holiday cup that customers could colour in themselves, with a pair of hands connected with swirling ribbons and splashes of red and green. Later in the season, a red cup debuted with a white heart inviting customers to “Give Good.”&nbsp;

The suite of cups celebrated the spirit of yesteryear with a modern twist, with doses of vintage colours and patterns and reinterpreted with graphic flair. The set of four designs featured snippets of Starbucks holidays past – a star, a branch of coffee cherries and a flame.&nbsp;&nbsp;

A perfectly wrapped gift inspired this series of four designs in our signature colours of red, white and Starbucks green. Typography is used as the main illustrative element for three of the designs, with whole letters playfully danced like musical notes (and even sprang to life on Instagram using augmented reality). Irish Cream Cold Brew made its debut this season in a special holiday cold cup with dancing letters that spelled “merry coffee.”&nbsp;

Designers started with little ribbons like washi tape (a decorative, adhesive tape) and wrapped them in different ways on cups. They brought in greens and a shade of red that’s a little brighter than the shade Starbucks may be famous for to give it an extra pop. The cups reminded customers to “Carry the Merry.”&nbsp;

With shimmering ribbons, a splash of colour and a sprinkle of stars – this year’s designs are wrapped up like gifts for the holidays. This year's theme features festive colours of red, green and white with playful touches of lilac.&nbsp;&nbsp;

The classic holiday red and Starbucks green are joined with accents of mint and sparkles in this set of cup designs, a perfect way to celebrate the <a href="https://stories.starbucks.ca/en-ca/stories/2022/starbucks-peppermint-mocha-a-love-story" target="_blank" rel="noreferrer noopener">20th anniversary of the Peppermint Mocha</a>.&nbsp;

How did a coffee cup become a cultural icon? Let’s take a look back at 25 years of Starbucks holiday cups.

Celebrating 25 years of Starbucks (mostly) red holiday cups - Starbucks Canada

Celebrating 25 years of Starbucks (mostly) red holiday cups

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The cheer starts here! Those first sips of the season are <a href="https://stories.starbucks.ca/en-ca/stories/2022/the-holidays-are-back-at-starbucks-with-seasonal-sips-and-festive-food/" target="_blank" rel="noreferrer noopener">arriving at Starbucks stores in Canada starting November 3</a> with Starbucks holiday beverages including Peppermint Mocha, Caramel Brûlé Latte Chestnut Praline Latte and sugar Cookie Oat Latte, all available hot, iced and as a Frappuccino blended beverage. Starbucks Irish Cream duo returns for another season with cold favourite, Irish Cream Cold Brew, and exclusive to Canada, Irish Cream Americano.&nbsp;&nbsp;&nbsp;

In addition to new holiday food and <a href="https://stories.starbucks.ca/en-ca/stories/2022/starbucks-most-festive-holiday-gifts-for-the-season" target="_blank" rel="noreferrer noopener">gifts</a>, a new collection of specially designed Starbucks holiday cups signals the start of the season, just as they have <a href="https://stories.starbucks.ca/en-ca/stories/2022/celebrating-25-years-of-starbucks-mostly-red-holiday-cups/" target="_blank" rel="noreferrer noopener">since their debut 25 years ago.</a>

This year, four new Starbucks holiday cup designs offer the comforts and cheer of the season, each wrapped up like a gift. &nbsp;&nbsp;

“We have always talked about the cups as gifts, and we hope they feel like a holiday present to our customers,” said Gary Jacobson, Starbucks creative director for this year’s holiday campaign.&nbsp;&nbsp;

To bring that sentiment to life on the cups, designers created a collection of holiday motifs – like sparkles, ornaments and snowflakes – to add a sense of seasonal joy. Ribbon and tape elements bring another gift-giving element, along with gift tags on the back of each cup – perfect for a personalized note. The colour palette features classic seasonal colours with the added flair of mint green. The result is a warm and welcoming vibe during a season that brings people together.&nbsp;

“We are really focused on creating a joyful experience throughout the entire Starbucks experience – whether a customer is visiting at our drive-thru or in our café,” said Jacobson. “Whatever we can touch, we wanted to make sure that we make someone’s day a little bit brighter in a holiday way.”&nbsp;

The cheer starts here! Starbucks holiday beverages wrapped in their festive red cups are arriving in stores on November 3, with customer favourites like Peppermint Mocha, Caramel Brûlé Latte and Sugar Cookie Oat Latte, along with holiday food, Starbucks ® Christmas Blend coffee and gifts.

Starbucks Holiday Cheer Arrives November 3! - Starbucks Canada

Starbucks Holiday Cheer Arrives November 3!

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The most wonderful time of the year is here, and Starbucks is sharing some of the top gifts in stores this holiday season. From dazzling cold cups and tumblers to must-have ornaments, gift cards and more, there is a perfect gift for everyone to enjoy. Availability may vary by store.&nbsp;

Here's a look at items sure to bring the holiday cheer.&nbsp;

Bling Cold Cups (24 oz) and Bling Ornaments &nbsp;&nbsp; Suggested retail price (SRP) is $42.95 for the cold cup, $20.95 for the ornament&nbsp; Celebrate the holidays in style with the always popular Bling Cold Cups, now available in two new high shine, ultra-luxe metallic hues: gold and sangria. For a fun twist on holiday décor, find Bling Cold Cup Ornaments in the two new colours this holiday season as well.&nbsp;

Jeweled Cold Cups (24 oz)&nbsp;&nbsp; SRP is $32.95&nbsp;&nbsp; Jewel tones are the new red and green this holiday season, and Starbucks has new Jeweled Cold Cups available in white, merlot and azure. New Jeweled Cold Cup Ornaments are also available in the three new shades.&nbsp;&nbsp;

Gradient Candy Water Bottle (20 oz) &nbsp; SRP is $34.95&nbsp; Featuring pink and red hues reminiscent of holiday candies, this water bottle is the best way to stay hydrated and festive during the holidays.&nbsp;&nbsp;

Forest Mug (12 oz)&nbsp; SRP is $18.95&nbsp; Cozy up with a warm coffee or tea with this ceramic, decorative lush green mug&nbsp;

Enchanted Forest Cup (24 oz) &nbsp; SRP is $38.95&nbsp; The prettiest of them all, this baby pink floral cup can bring a touch of holiday magic to anyone’s day.&nbsp;&nbsp;

Textured Tumblers (16 oz)&nbsp; SRP is $23.95&nbsp; For those that love the sparkling things in life, grab of our of shiny, Textured Tumblers, available in Silver, Sangria and Pine colours.&nbsp;&nbsp;

Ion Ombre Tumbler (12 oz) &nbsp; SRP is $31.95&nbsp; This ceramic double wall tumbler gleams with a multi-colour luster finish and is reminiscent of a starry winter sky.&nbsp;&nbsp;&nbsp;

Colour Changing Hot Cup Set (6 pack/16 oz)&nbsp; SRP is $27.95&nbsp; For the optimum coffee-sipping experience, the Colour Changing Hot Cup Set—in new festive designs—will turn any hot beverage into a fun and mesmerizing holiday moment.&nbsp;&nbsp;

Starbucks Cards&nbsp; A thoughtful and simple way to give the gift of joy. Starbucks Cards or <a href="https://www.starbucks.ca/gift" target="_blank" rel="noreferrer noopener">eGift</a>s come in a variety of festive designs and can be loaded with amounts from $5 – $100 and pair perfectly with Starbucks Christmas Blend or holiday drinkware.&nbsp;&nbsp;

*Pricing of drinkware varies by retailer.&nbsp;&nbsp;

From dazzling cold cups and tumblers to must-have ornaments, gift cards and more, there is a perfect gift for everyone to enjoy.

Starbucks most festive holiday gifts for the season - Starbucks Canada

Starbucks most festive holiday gifts for the season

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Do you hear those jingle bells ringing in the distance? Starbucks is here to get you in the holiday spirit early with a preview of soon-to-be fan-favourite gifts for the upcoming season. Coming soon to Starbucks stores in Canada are colour changing cups, must have drink tumblers, colour blocked mugs, Starbucks Christmas Blend coffees, festive Starbucks Cards and more, with something for everyone on your list.

Colour Changing Hot Cup Set (6-pack, 16 oz each)

Revel in the magic of the season and watch Starbucks new 6-pack of Colour Changing Hot Cups transform colours before your eyes when the cups contain hot liquid. Available at Starbucks company-operated and licensed stores.

The <a href="https://www.instagram.com/p/B4pbCCVng9M/">fan-favourite</a> Bling Cup is back this holiday season in the coveted ice colour. Available at Starbucks company-operated and licensed stores.

Jeweled Cold Cups (24 oz)

Jewel tones are back and better than ever with the new Jeweled Cold Cups, featuring a diamond-like texture in Gold and Blue. Available at Starbucks company-operated and licensed stores.

This trio of trendy cold cups comes in Blue Wave, Pink Wave and Ice Waves hues. Available at Starbucks company-operated and licensed stores.

Pearl Ombre Tumbler (8 oz)

This sweet ceramic tumbler is the perfect accessory and great for enjoying a hot beverage on the go, in style. Available at Starbucks company-operated and licensed stores.

Pink Ribbon Tumbler (16 oz)

This fun tumbler comes in a bright shade of ribbon pink that can warm up even the coldest winter days. Available at Starbucks company-operated and licensed stores.

Green Gradient Tumbler (20 oz)

Watch the Green Gradient Tumbler change from steel to green when the light hits it. Available at company-operated stores only. Available at Starbucks company-operated stores.

Green Jeweled Lid Water Bottle (20 oz)

Starbucks new stainless-steel water bottle is just what you need to keep your holidays hydrated. Available at Starbucks company-operated and licensed stores.

Holiday-inspired Packaged Coffee

This year’s Starbucks Christmas Blend features aged Sumatra blended with dark-roasted beans from Papua New Guinea, Guatemala and Colombia. With notes of herbs, baking spices and a chocolate finish, every sip of this flavor-rich coffee is an invitation to feel the wonder and warmth of the season. Also available as whole bean, ground and decaf whole bean. Available at Starbucks company-operated and licensed stores.

For those who love an elegantly balanced cup of coffee, Starbucks Holiday Blend is just the right combination of sweet and toasty. This seasonal blend combines bright Latin American beans with rich Sumatran coffee – roasted to bring out its complex flavour – offering notes of subtle herbs and smooth maple sweetness. Available at Starbucks company-operated and licensed stores.

The go-to holiday gift, a Starbucks gift card or <a href="https://www.starbucks.com/gift">eGift</a> come in a variety of festive designs and can be loaded with amounts from $5 – $500. Pair a card with Starbucks Christmas Blend or holiday drinkware for any coffee fan on your list! Pro tip: you can even send a gift card via messaging platforms like iMessage and Teams!

Starbucks Unveils Most Festive Holiday Gifts Coming This Holiday Season - Starbucks Canada

Starbucks Unveils Most Festive Holiday Gifts Coming This Holiday Season

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