The mental health needs of Starbucks partners (employees) and the communities we serve are diverse and <a rel="noreferrer noopener" href="https://cmha.ca/fast-facts-about-mental-illness" target="_blank">affect 1 in 5 Canadian adults</a>. Starbucks is partnering with Headspace, a global leader in mindfulness and meditation, to offer customers a series of new meditations to transform their coffee routine into a mindful experience centered around the coffee ritual, along with a free 60-day Headspace Plus trial.* Customers can access the series at <a rel="noreferrer noopener" href="http://www.headspace.com/starbucksrewards" target="_blank">www.headspace.com/starbucksrewards</a>.

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Fill your cup with mindful meditation techniques

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With the recent launch of Starbucks <a rel="noreferrer noopener" href="https://stories.starbucks.ca/en/stories/2021/starbucks-canada-expands-menu-with-non-dairy-delights-this-winter/" target="_blank">new winter menu</a>, which helps customers find the right beverage and food choices to&nbsp; fit their lifestyle and taste preferences, Starbucks invites customers to pair their new favourite winter beverage with mindfulness this season. Starbucks and Headspace are giving coffee lovers access to a curated series of bespoke meditations meant to create a more intentionally restorative coffee break. The series is narrated by Headspace Director of Meditation, Eve Lewis, who speaks to topics like engaging your senses by focusing and smelling the aroma of your coffee or taking a screen break and enjoying a guided meditation on your daily coffee walk.&nbsp;

Continuing to break the stigma around mental health

In 2016, Starbucks Canada launched an unprecedented <a href="https://stories.starbucks.ca/en/stories/2016/starbucks-canada-mental-health-benefit/" target="_blank" rel="noreferrer noopener">$5,000 per year mental health benefit</a> for all eligible employees, who work a minimum of 20 hours per week, and their dependents. Since then, Starbucks Canada has introduced several new mental health benefits including a <a href="https://stories.starbucks.ca/en/stories/2020/starbucks-headspace-mental-health/" target="_blank" rel="noreferrer noopener">free Headspace subscription</a> for partners, as well as a completely <a href="https://stories.starbucks.ca/en/stories/2020/starbucks-canada-invests-in-comprehensive-total-wellness-for-its-partners-at-a-critical-time/" target="_blank" rel="noreferrer noopener">reimagined mental health care</a> benefit in partnership with LifeWorks that provides all Canadian partners and eligible family members access to mental, financial, physical and lifestyle wellness services, including uncapped short-term 24/7 counselling sessions.

*Offer ends 3/7/2021. After your 60-day free trial, the subscription renews automatically at $69.99 USD for an annual subscription to Headspace Plus. You can <a href="https://help.headspace.com/hc/en-us/articles/115008364988-How-do-I-cancel-my-subscription-" target="_blank" rel="noreferrer noopener">cancel</a> at any time. This offer is for new or existing free Headspace users only.

The mental health needs of Starbucks partners (employees) and the communities we serve are diverse and affect 1 in 5 Canadian adults. Starbucks is partnering with Headspace, a global leader in mindfulness and meditation, to offer customers a series of new meditations to transform their coffee routine into a mindful experience centered around the coffee ritual, along with a free 60-day Headspace Plus trial.*

Starbucks and Headspace Offer Customers Mindfulness and Meditation in the New Year

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Starbucks Canada

https://stories.starbucks.ca/en-ca/stories/2021/starbucks-and-headspace-offer-customers-mindfulness-and-meditation-in-the-new-year/

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Starbucks is boosting over 23,000 employees’ well-being with meditation app Headspace

Mental health is more than just a buzzword. <a href="https://cmha.ca/fast-facts-about-mental-illness" target="_blank" rel="noreferrer noopener" aria-label=" (opens in a new tab)">One in five Canadians</a> personally experience a mental health problem in any given year, according to the Canadian Mental Health Association. That’s why Starbucks Canada is committed to being a leading employer when it comes to mental health support.&nbsp;

Nearly four years ago, the company launched an <a href="https://stories.starbucks.ca/en/stories/2016/starbucks-canada-mental-health-benefit/" target="_blank" rel="noreferrer noopener" aria-label=" (opens in a new tab)">unpre</a><a href="https://stories.starbucks.ca/en/stories/2016/starbucks-canada-mental-health-benefit/" target="_blank" rel="noreferrer noopener" aria-label="c (opens in a new tab)">c</a><a href="https://stories.starbucks.ca/en/stories/2016/starbucks-canada-mental-health-benefit/" target="_blank" rel="noreferrer noopener" aria-label=" (opens in a new tab)">edented $5,000 mental health benefit</a> based on feedback from partners (employees) across the country. Now, to make mental health support even more accessible, the company is providing all partners with a free subscription to the meditation app <a href="https://www.headspace.com/headspace-meditation-app" target="_blank" rel="noreferrer noopener" aria-label=" (opens in a new tab)">Headspace</a>, starting January 6, 2020.&nbsp;

That means all Canadian partners — as well as over 200,000 partners in North American stores and offices — will receive access. 

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Starbucks Canada is working towards eliminating the stigma around mental health in the workplace by taking a holistic approach. Offering a free Headspace subscription to all partners is just the latest way the company is working towards that goal.

Over the years, the company has learned that eliminating the mental health stigma is about more than just starting the conversation. It’s about educating everyone so that they feel supported and ready to have the dialogue. 

As a result, the company created a pocketbook resource to help partners support someone who is having a mental health crisis. The tool was launched last year as a companion to the annual $5,000 mental health benefit available to every partner who works a minimum of 20 hours per week, as well as their dependents.&nbsp;

Additionally, Starbucks has rolled out a <a href="https://www.starbucks.ca/responsibility%2Flearn-more%2Fpolicies%2Fthird-place" target="_blank" rel="noreferrer noopener" aria-label=" (opens in a new tab)">Third Place</a> training series focused on various topics such as vulnerability and mindful decision making. And last September, it offered <a rel="noreferrer noopener" aria-label=" (opens in a new tab)" href="https://stories.starbucks.com/stories/2019/12000-starbucks-partners-gather-in-chicago-for-transformative-leadership-experience/" target="_blank">mental health mindfulness support</a> to 12,000 store managers and field leaders in Chicago.

The launch of the Headspace subscription is an extension of Starbucks Canada’s commitment to supporting partners in their mental health journey. Headspace offers guided meditations, informative videos, articles, and animations to help users live a happier, healthier life.&nbsp;

Studies show that there are numerous <a href="https://www.headspace.com/meditation/benefits" target="_blank" rel="noreferrer noopener" aria-label=" (opens in a new tab)">mental and physical benefits</a> to mindfulness meditation. Not only can it help people effectively manage stress and reduce anxiety, but it can also increase focus and even help you sleep better at night.

With this powerful tool, partners will be able to improve their overall well-being in a long-lasting, positive way.&nbsp;

There are countless reasons why supporting mental health is of high importance to Starbucks Canada, but one of the biggest is because the company is a leading youth employer, where the average age is 24. This is significant because that’s the same age by which <a rel="noreferrer noopener" aria-label=" (opens in a new tab)" href="https://www.mentalhealth.org.uk/statistics/mental-health-statistics-children-and-young-people" target="_blank">75 per cent of mental health problems present</a> themselves.&nbsp;

By arming partners with resources and support, they will be better able to curb and cope with mental health problems at home and in the workplace.&nbsp;

Looking ahead, the company intends to implement a new Employee Assistance Program (EAP) to connect more partners with specific resources and support. Dedicated mental health trainings for store managers will also roll out in Canada and the U.S. in the coming months, inspired by <a rel="noreferrer noopener" aria-label=" (opens in a new tab)" href="https://www.mhfa.ca/" target="_blank">Mental Health First Aid</a>.

Mental health is an important issue facing many Canadians today and Starbucks Canada is committed to ending the stigma.&nbsp;

A group of Starbucks partners (employees) are seen smiling at the camera.

To make mental health support more accessible, Starbucks is providing all partners (employees) with a free subscription to the meditation app Headspace.

Starbucks Offers Headspace Subscriptions to Partners as Part of a Comprehensive Mental Health Initiative

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https://stories.starbucks.ca/en-ca/stories/2020/starbucks-headspace-mental-health/