Starbucks is making two coffee education resources available to the public for the very first time.&nbsp;

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Starbucks has always known the farmers who grow its coffee and, starting today, Canadian customers can know them, too, and enroll in an academic course to build their knowledge of one of the world’s most beloved beverages. The company is launching the <a href="https://stories.starbucks.ca/en/stories/2020/new-starbucks-traceability-tool-explores-bean-to-cup-journey/" data-type="URL" data-id="https://stories.starbucks.ca/en/stories/2020/new-starbucks-traceability-tool-explores-bean-to-cup-journey/" target="_blank" rel="noreferrer noopener">Starbucks Digital Traceability tool</a>, an online platform that lets customers follow a variety of Starbucks coffees to their origin and the journey from bean to cup, and for the first time, will make its <a rel="noreferrer noopener" href="https://www.starbucksglobalacademy.com/?region=ca&amp;lang=en&amp;source=canada" target="_blank">Coffee Academy academic course</a> available for free to Canadians.

New Digital Traceability Tool

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Behind each cup of Starbucks coffee are 400,000 farmers and their communities. With Starbucks new Digital Traceability tool, customers can digitally connect to more than 200 of these farms and farmers and follow the journey of Starbucks coffee from the first 10 feet at origin to the last 10 feet in stores. In 2015, Starbucks became the largest coffee retailer to achieve <a rel="noreferrer noopener" href="https://stories.starbucks.com/stories/2015/starbucks-ethical-sourcing-program/" target="_blank">99 per cent ethically sourced coffee</a>. Traceability – knowing the exact journey Starbucks coffee has taken from the farmers who cultivated it to where it was roasted – has always been a requirement of Starbucks <a rel="noreferrer noopener" href="https://www.scsglobalservices.com/services/starbucks-cafe-practices" target="_blank">Coffee And Farmer Equity (C.A.F.E.) Practices</a>, the company’s ethical sourcing standards.

Using the tool is simple. With a mobile device or laptop, go to&nbsp;<a href="http://traceability.starbucks.com/" target="_blank" rel="noreferrer noopener">traceability.starbucks.com</a>&nbsp;to scan or enter the number on the back of any bag of whole bean coffee at Starbucks stores in Canada or the U.S. The mobile web app will take you to explore the growing regions where the coffee beans are sourced and roasted, and how it becomes the Starbucks coffee you know and love. (Although fun, it’s not mandatory to scan a bag of coffee in order to use the tool to get to know farmers or explore the world’s coffee-growing origins – you can visit the&nbsp;<a href="http://traceability.starbucks.com/" target="_blank" rel="noreferrer noopener">mobile web app</a>&nbsp;and explore anytime.)

Starbucks Coffee Academy

In 2019, Starbucks and Arizona State University announced the <a href="https://www.starbucksglobalacademy.com/?region=ca&amp;lang=en&amp;source=canada" data-type="URL" data-id="https://www.starbucksglobalacademy.com/?region=ca&amp;lang=en&amp;source=canada" target="_blank" rel="noreferrer noopener">Starbucks Coffee Academy program</a> – a comprehensive program and way for Starbucks partners (employees) to learn about coffee, building on all of the coffee education the company has developed over the last 49 years. Starbucks Coffee Academy is just one of the programs available on Starbucks Global Academy platform and includes basic, mid-level and advanced coffee courses and customers can enroll online, at no cost. Starbucks Coffee Academy offers three levels:

Level 100 – The essentials: where and how coffee grows; the importance of ethical sourcing; geography; roasting and blending; brew methods; and flavour profiles.

Level 200 – Explore what influences a coffee’s flavour, from growing and processing to roasting and blending; how Starbucks makes certain that all its coffee is purchased ethically; and the teams in place to ensure quality from farm to cup.

Level 300 – Celebrating the art and craft of coffee. Learn about what creates coffee flavours and aromas and how we perceive them. Dive deeper into the ways that coffee is brewed every day in Starbucks stores and how we ensure and maintain our utmost quality. Travel farther into the craft of latte art and share new techniques to skillfully and beautifully combine espresso and steamed milk.

Coffee and the farms and farmers who grow it will always be at the heart of Starbucks.

To learn more, please visit <a href="http://traceability.starbucks.com/" target="_blank" rel="noreferrer noopener">Starbucks Digital Traceability tool</a> and <a href="https://www.starbucksglobalacademy.com/?region=ca&amp;lang=en&amp;source=canada" target="_blank" rel="noreferrer noopener">Starbucks Coffee Academy</a>. For detailed instructions on how to sign up for free and access Starbucks Coffee Academy courses, <a href="https://stories.starbucks.com/uploads/sites/9/2020/09/How-to-Sign-Up-for-Starbucks-Global-Academy-Canada_English.pdf" data-type="URL" data-id="https://stories.starbucks.com/uploads/sites/9/2020/09/How-to-Sign-Up-for-Starbucks-Global-Academy-Canada_English.pdf">click here</a>.

Starbucks is making two coffee education resources available to the public for the very first time: Starbucks Digital Traceability tool and Coffee Academy courses.

On National Coffee Day, Starbucks Wants Customers to Know Exactly Where and Who Their Coffee Comes From

Starbucks Canada

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It’s never been more exciting to be a <a href="https://www.starbucks.ca/rewards/" target="_blank" rel="noreferrer noopener">Starbucks Rewards</a> member! Starting September 28, Starbucks is celebrating its Starbucks Rewards members with Star Days. Available exclusively in the Starbucks app, Star Days is a week of exclusive offers, games and exciting ways to earn Stars towards free beverages and food.

For the first time ever, Starbucks Rewards members will have the chance to earn triple Stars. Members can also play the new augmented reality game, Starland, and stay tuned for starry surprises on social media.

The week kicks off on Monday, Sept. 28 with Starland. Starbucks Rewards members can play the augmented reality game, Starland through Oct. 28 for a chance to win over 200,000 prizes like free coffee, free breakfast and Stars. Qualifying purchases earn customers plays (with up to two plays per day). For more details visit <a href="http://starbucksrewardsstarland.ca/">starbucksrewardsstarland.ca</a>.

Celebrate National Coffee Day on Tuesday, Sept. 29! Starbucks Rewards members who order a handcrafted beverage (grande or larger) by using the order ahead and pay feature in the Starbucks app will receive a free bakery item on their next visit (Canada only, excluding Quebec).*

Quebec only: Starbucks Rewards members who purchase a handcrafted beverage (grande or larger) will receive a free bakery item on their next visit.**

For the first time ever, Starbucks Rewards members can collect triple (yes, triple) Stars on almost every order purchased at participating stores on Thursday, Oct. 1.

Customers can check out Snapchat for a Star-themed filter the week of Sept. 28 and be sure to keep an eye on Starbucks social media channels for exciting starry surprises all week. 

The Starbucks app continues to be one of the <a rel="noreferrer noopener" href="https://stories.starbucks.ca/en/stories/2020/starbucks-app-evolved-into-a-tool-for-customers-amid-covid-19/" target="_blank">best ways for customers</a> to engage with Starbucks, especially amid COVID-19. The app offers contactless ordering, which provides customers with a convenient way to enjoy their favourite food and beverages. Customers can also order ahead and pay with the Starbucks app at participating stores, which not only saves time, but helps minimize contact with partners (employees) and other customers. For those new to using the Starbucks app, here are <a rel="noreferrer noopener" href="https://stories.starbucks.ca/en/stories/2020/starbucks-app-evolved-into-a-tool-for-customers-amid-covid-19/" target="_blank">step-by-step instructions for digital ordering</a>.

Last week, Starbucks announced an <a href="https://stories.starbucks.ca/en/stories/2020/more-ways-to-pay-starbucks-rewards-loyalty-program/" target="_blank" rel="noreferrer noopener">exciting new update</a> to its industry-leading Starbucks® Rewards loyalty program. As of Sept. 15, customers in Canada and the U.S. who download the <a href="https://www.starbucks.ca/coffeehouse%2Fmobile-apps" target="_blank" rel="noreferrer noopener">Starbucks app</a> and sign up for <a href="https://www.starbucks.ca/rewards/" target="_blank" rel="noreferrer noopener">Starbucks Rewards</a> will be able to pay with credit or debit cards, cash, or select mobile wallets and earn Stars without having to preload a Starbucks Card.&nbsp;

Members can choose to pay with their preloaded Starbucks Card and earn two Stars per $1, or earn one Star per $1 spent when they scan and pay with a credit/debit card, cash, or select mobile wallets at participating stores.

This enhancement simplifies the Starbucks digital experience for customers by offering them more convenient ways to purchase their favourite menu items. It also meansmore customers can participate in the Starbucks Rewards program and take advantage of the benefits and personalized offers available.

Not a Starbucks Rewards member and want to celebrate Star Days? Joining is simple. Customers just need their name, e-mail address and a password to create an account for Starbucks Rewards. Go to<a href="http://www.starbucks.ca/rewards" target="_blank" rel="noreferrer noopener"> www.starbucks.ca/rewards</a>, or to the Starbucks app and follow the prompts to create an account.&nbsp;

National Coffee Day Offer (Canada only excluding Quebec): *At participating stores in Canada (excluding Quebec), buy a grande or larger handcrafted drink via mobile order, get a free bakery item. Not valid on purchases of hot brewed coffee or tea or Starbucks Reserve® beverages. Free bakery redeemed as a coupon automatically loaded to your Starbucks Rewards account within 3 days. Coupon valid through 10/6/20 at participating stores. Excludes breakfast sandwiches, ham and cheese croissant, packaged and multi-serve food items. Limited to stock on hand. Cannot be combined with other offers or discounts. Offer valid for one-time use.

National Coffee Day Offer (Quebec only): **At participating stores in Quebec, buy a grande or larger handcrafted drink, get a free bakery item. Not valid on purchases of hot brewed coffee or tea or Starbucks Reserve® beverages. Free bakery item redeemed as a coupon automatically loaded to your Starbucks Rewards account within 3 days. Coupon valid through 10/6/20 at participating stores. Excludes breakfast sandwiches, ham and cheese croissant, packaged and multi-serve food items. Limited to stock on hand. Cannot be combined with other offers or discounts. Offer valid for one-time use.

Star Days is a week of exclusive offers, games and exciting ways for Starbucks Rewards members to earn Stars towards free beverages and food, available exclusively in the Starbucks app.

Starbucks Launches Most Rewarding Week of the Year with Star Days

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