It’s never been more exciting to be a <a href="https://www.starbucks.ca/rewards/" target="_blank" rel="noreferrer noopener">Starbucks Rewards</a> member! Starting September 28, Starbucks is celebrating its Starbucks Rewards members with Star Days. Available exclusively in the Starbucks app, Star Days is a week of exclusive offers, games and exciting ways to earn Stars towards free beverages and food.

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For the first time ever, Starbucks Rewards members will have the chance to earn triple Stars. Members can also play the new augmented reality game, Starland, and stay tuned for starry surprises on social media.

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The week kicks off on Monday, Sept. 28 with Starland. Starbucks Rewards members can play the augmented reality game, Starland through Oct. 28 for a chance to win over 200,000 prizes like free coffee, free breakfast and Stars. Qualifying purchases earn customers plays (with up to two plays per day). For more details visit <a href="http://starbucksrewardsstarland.ca/">starbucksrewardsstarland.ca</a>.

Celebrate National Coffee Day on Tuesday, Sept. 29! Starbucks Rewards members who order a handcrafted beverage (grande or larger) by using the order ahead and pay feature in the Starbucks app will receive a free bakery item on their next visit (Canada only, excluding Quebec).*

Quebec only: Starbucks Rewards members who purchase a handcrafted beverage (grande or larger) will receive a free bakery item on their next visit.**

For the first time ever, Starbucks Rewards members can collect triple (yes, triple) Stars on almost every order purchased at participating stores on Thursday, Oct. 1.

Customers can check out Snapchat for a Star-themed filter the week of Sept. 28 and be sure to keep an eye on Starbucks social media channels for exciting starry surprises all week. 

The Starbucks app continues to be one of the <a rel="noreferrer noopener" href="https://stories.starbucks.ca/en/stories/2020/starbucks-app-evolved-into-a-tool-for-customers-amid-covid-19/" target="_blank">best ways for customers</a> to engage with Starbucks, especially amid COVID-19. The app offers contactless ordering, which provides customers with a convenient way to enjoy their favourite food and beverages. Customers can also order ahead and pay with the Starbucks app at participating stores, which not only saves time, but helps minimize contact with partners (employees) and other customers. For those new to using the Starbucks app, here are <a rel="noreferrer noopener" href="https://stories.starbucks.ca/en/stories/2020/starbucks-app-evolved-into-a-tool-for-customers-amid-covid-19/" target="_blank">step-by-step instructions for digital ordering</a>.

Last week, Starbucks announced an <a href="https://stories.starbucks.ca/en/stories/2020/more-ways-to-pay-starbucks-rewards-loyalty-program/" target="_blank" rel="noreferrer noopener">exciting new update</a> to its industry-leading Starbucks® Rewards loyalty program. As of Sept. 15, customers in Canada and the U.S. who download the <a href="https://www.starbucks.ca/coffeehouse%2Fmobile-apps" target="_blank" rel="noreferrer noopener">Starbucks app</a> and sign up for <a href="https://www.starbucks.ca/rewards/" target="_blank" rel="noreferrer noopener">Starbucks Rewards</a> will be able to pay with credit or debit cards, cash, or select mobile wallets and earn Stars without having to preload a Starbucks Card.&nbsp;

Members can choose to pay with their preloaded Starbucks Card and earn two Stars per $1, or earn one Star per $1 spent when they scan and pay with a credit/debit card, cash, or select mobile wallets at participating stores.

This enhancement simplifies the Starbucks digital experience for customers by offering them more convenient ways to purchase their favourite menu items. It also meansmore customers can participate in the Starbucks Rewards program and take advantage of the benefits and personalized offers available.

Not a Starbucks Rewards member and want to celebrate Star Days? Joining is simple. Customers just need their name, e-mail address and a password to create an account for Starbucks Rewards. Go to<a href="http://www.starbucks.ca/rewards" target="_blank" rel="noreferrer noopener"> www.starbucks.ca/rewards</a>, or to the Starbucks app and follow the prompts to create an account.&nbsp;

National Coffee Day Offer (Canada only excluding Quebec): *At participating stores in Canada (excluding Quebec), buy a grande or larger handcrafted drink via mobile order, get a free bakery item. Not valid on purchases of hot brewed coffee or tea or Starbucks Reserve® beverages. Free bakery redeemed as a coupon automatically loaded to your Starbucks Rewards account within 3 days. Coupon valid through 10/6/20 at participating stores. Excludes breakfast sandwiches, ham and cheese croissant, packaged and multi-serve food items. Limited to stock on hand. Cannot be combined with other offers or discounts. Offer valid for one-time use.

National Coffee Day Offer (Quebec only): **At participating stores in Quebec, buy a grande or larger handcrafted drink, get a free bakery item. Not valid on purchases of hot brewed coffee or tea or Starbucks Reserve® beverages. Free bakery item redeemed as a coupon automatically loaded to your Starbucks Rewards account within 3 days. Coupon valid through 10/6/20 at participating stores. Excludes breakfast sandwiches, ham and cheese croissant, packaged and multi-serve food items. Limited to stock on hand. Cannot be combined with other offers or discounts. Offer valid for one-time use.

Star Days is a week of exclusive offers, games and exciting ways for Starbucks Rewards members to earn Stars towards free beverages and food, available exclusively in the Starbucks app.

Starbucks Launches Most Rewarding Week of the Year with Star Days

Starbucks Canada

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When Starbucks launched its first loyalty program, it was based on the simple idea of an old-fashioned punch card (remember those?), rewarding loyal customers for their in-store purchases and encouraging them to keep coming back. But instead of paper cards, customers could register their Starbucks gift cards online to earn benefits, including a free birthday beverage.

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In 2009, the first Stars were awarded in Canada as the Starbucks Card Rewards merged with the Starbucks Gold Card membership program to create a single streamlined <a href="https://www.starbucks.ca/rewards/" target="_blank" rel="noreferrer noopener">Starbucks Rewards</a> loyalty program. Customers began collecting Stars and soon the program expanded into the groundbreaking Starbucks app where paying with the app became possible, followed by the launch of the <a href="https://www.starbucks.ca/coffeehouse%2Fmobile-order" target="_blank" rel="noreferrer noopener">order ahead and pay feature</a> in the app in 2015. &nbsp;

The flexibility and choice of rewards expanded too, with <a href="https://stories.starbucks.ca/en/stories/2019/enhance-our-industry-leading-starbucks-rewards-loyalty-program/" target="_blank" rel="noreferrer noopener">tiered rewards starting in 2019</a> to include merchandise and at-home coffee as well the ability to earn Stars toward free Rewards from the day members joined.

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Today (Sept. 15) marks the next evolution in the industry-leading loyalty program, with <a href="https://stories.starbucks.ca/en/stories/2020/starbucks-to-update-loyalty-program-and-app-this-fall-to-offer-customers-more-ways-to-pay-and-earn-stars/" target="_blank" rel="noreferrer noopener">even more ways to pay and earn Stars</a> through the Starbucks app. At company-operated stores across Canada, Starbucks Rewards members can scan their app and then pay with cash, credit/debit cards, or select mobile wallets and earn Stars toward free items. Members can also save these payment methods directly in the Starbucks app to earn stars when paying.

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So, just how many Stars have been awarded so far? Let’s quiz your knowledge about Starbucks Rewards below:

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A How-To Guide for Digital Ordering at Starbucks

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Starting today, Starbucks Rewards members now have more ways to pay and earn Stars. Here’s a look back at how it became one of retail’s most popular customer loyalty programs.

Seeing Stars: More Ways to Pay and 4 Fun Facts about Starbucks Rewards

Seeing Stars: More Ways to Pay and Fun Facts about Starbucks Rewards

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Starbucks Rewards members will have more ways to&nbsp;pay&nbsp;with any credit/debit card, cash,&nbsp;or&nbsp;select mobile wallets&nbsp;and earn Stars

Today, Starbucks announced plans to update its industry-leading Starbucks® Rewards loyalty program by giving members more payment options and ways to earn Stars through the Starbucks app. Beginning this fall in company-operated stores in the U.S. and Canada, Starbucks Rewards members will be able to scan their app and then pay with cash, credit/debit cards, or select mobile wallets and earn Stars toward free items. Members will also be able to save these payment methods directly in the Starbucks app to earn Stars when paying. These enhancements will be in addition to the current option of earnings Stars by paying with a Starbucks Card in stores and within the app.

&nbsp;“Having a&nbsp;connection&nbsp;with our customers, whether in our stores or&nbsp;digitally,&nbsp;allows us to&nbsp;anticipate their needs&nbsp;and deliver&nbsp;the&nbsp;products and experiences they are looking for.&nbsp;Our customers&nbsp;have shared with us&nbsp;that they would like more options&nbsp;to pay and earn Stars in the app as a Starbucks Rewards member,&nbsp;in addition to&nbsp;the Starbucks&nbsp;Card,”&nbsp;said Brady Brewer, Starbucks chief marketing officer. “We expect the expansion of payment options will appeal to an even wider customer audience and deepen engagement with our members.”&nbsp;

Current Starbucks Rewards members will&nbsp;continue to&nbsp;enjoy all of the <a href="https://www.starbucks.ca/rewards/">benefits</a> of the company’s loyalty program and the&nbsp;Starbucks&nbsp;app. Beginning this fall, all members can&nbsp;choose to pay with&nbsp;their&nbsp;preloaded&nbsp;Starbucks Card and earn&nbsp;two&nbsp;Stars per $1,&nbsp;or earn one Star per $1 spent when they scan and pay with a credit/debit card, cash, or select mobile wallets at participating stores.

The Starbucks app powers the industry-leading Starbucks Rewards loyalty program and Starbucks customers have become increasingly reliant on the Starbucks app, with new users adopting the app for locating their nearest store, ordering ahead and using contactless payment. For more information about Starbucks Rewards visit <a href="https://www.starbucks.ca/rewards/" target="_blank" rel="noreferrer noopener">Starbucks.ca/rewards</a>.

Unlocking convenient experiences

From drive-thru to <a href="https://stories.starbucks.ca/en/stories/2020/how-to-guide-for-digital-ordering-at-starbucks/" target="_blank" rel="noreferrer noopener">mobile ordering</a>, <a href="https://stories.starbucks.ca/en/stories/2020/starbucks-canada-welcomes-customers-back-grab-and-go-service/" target="_blank" rel="noreferrer noopener">grab-and-go</a> and <a href="https://stories.starbucks.ca/en/stories/2020/starbucks-canada-to-begin-testing-curbside-pickup/" target="_blank" rel="noreferrer noopener">Mobile Order Curbside Pickup</a>, the Starbucks app continues to enable more convenient digital customer experiences and align with customer preferences for convenience and on-the-go that have evolved as a result of COVID-19, while still enabling Starbucks to connect with customers and serve communities safely.

For those new to using the app, here are <a rel="noreferrer noopener" href="https://stories.starbucks.ca/en/stories/2020/how-to-guide-for-digital-ordering-at-starbucks/" target="_blank">step-by-step instructions for digital ordering</a>.

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Beginning this fall in company-operated stores in the U.S. and Canada, Starbucks Rewards members will be able to scan their app and then pay with cash, credit/debit cards, or select mobile wallets and earn Stars toward free items.

Starbucks to Update Loyalty Program and App This Fall to Offer Customers More Ways to Pay and Earn Stars towards Free Beverages, Food and Merchandise

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Starbucks loyalty program

Starbucks Launches Most Rewarding Week of the Year with Star Days

Seeing Stars: More Ways to Pay and Fun Facts about Starbucks Rewards

Starbucks to Update Loyalty Program and App This Fall to Offer Customers More Ways to Pay and Earn Stars towards Free Beverages, Food and Merchandise