Starbucks and Nestlé Introduce New Non-Dairy Coffee Enhancers to Bring the Café Experience to Your Home with a Delicious Twist

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Today, Starbucks and Nestlé are pleased to introduce two new non-dairy additions to its lineup of already popular Starbucks® Coffee Enhancers, which provide a delicious, rich and smooth textured taste to your coffee at home, inspired by a range of best-loved Starbucks® beverages. The two new flavours – Caramel Macchiato and Hazelnut Latte – are the first dairy-free flavours available in the range. Made with a blend of almond and oat, they can now be found in the refrigerated aisle of major grocery stores across Canada (828 ml, MSRP $7.99).

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Deliciously Formulated by Popular Demand&nbsp;

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The development and introduction of the new non-dairy flavours of Starbucks® Coffee Enhancers answers the demand for a plant-based alternative among the more than 28% of Canadians who turn to a liquid coffee enhancer to level up their daily cup.1&nbsp;

“Last year, Starbucks® Coffee at Home introduced Canada to its core range of Coffee Enhancers. The overwhelming success led to numerous inquiries on our social channels requesting a dairy-free alternative, and we are now excited to deliver this product to consumers,” says Eryn Pasut, Marketing Director of Beverages at Nestlé Canada. “The two new non-dairy additions to the Starbucks® Coffee Enhancers lineup provide the opportunity for more Canadians to become a barista in their own kitchen with the comfort in knowing that they can choose a product to complement their diet and lifestyle.”&nbsp;

Be Your Own Barista&nbsp;&nbsp;

As life is rapidly returning back to ‘normal’, Canadians are facing busy schedules while trying to find easy and quick ways to recharge and take time to indulge in moments of comfort. With Starbucks® Coffee Enhancers, consumers don’t have to deprive themselves of their favourite coffee creations, just because they can’t make it to a café. Being your own barista is now made easy: simply pour your favourite Starbucks® Coffee Enhancer to your coffee, stir and enjoy! The new non-dairy flavoured enhancers are only 30 calories per serving and includes the rich flavour and sweetness you enjoy in your café-curated coffee!&nbsp;&nbsp;

The new non-dairy additions to the Starbucks® Coffee Enhancer range include:

NEW Starbucks® Non-Dairy Caramel Macchiato: This sweet selection contains a blend of almond and oat with layers of sweet, buttery caramel and hints of vanilla flavour. Top with chocolate flakes or a caramel drizzle for a sublime Starbucks® café experience at home.&nbsp;&nbsp;

NEW Starbucks® Non-Dairy Hazelnut Latte: Another non-dairy pick, this coffee enhancer combines a blend of oat and almond with the rich flavour of hazelnuts for a nutty, tasty treat. Dial up the flavour by stirring it into your favourite dark roast coffee for a well-deserved break in your busy day.

In addition to the new flavours, Canadians can still enjoy one of the following original and popular flavours of Starbucks® Coffee Enhancers, made with real Canadian dairy!

Starbucks® Caramel Macchiato: Canadians can now get the classic and much-loved taste of Starbucks® Caramel Macchiato in dairy and dairy-free options to sweeten up their cup of java.&nbsp;&nbsp;

Starbucks® Cinnamon Dolce: This flavoured Coffee Enhancer was carefully crafted to elevate every cup with rich, sweet and smooth cinnamon streusel flavours, so you can always look forward to enjoying a morning, afternoon or evening treat.&nbsp;

Starbucks® White Chocolate Mocha: Inspired by Starbucks® classic and delicious White Chocolate Mocha, this flavoured coffee enhancer was carefully crafted to enhance every cup with the rich, sweet and smooth flavours of white chocolate. Simply shake well before use to elevate your cup of coffee.

Enhance Your Coffee…and your Community

Starbucks® Coffee Enhancers are proudly prepared in Canada. From product development to raw ingredients and packaging sourcing, Starbucks® Coffee Enhancers are produced locally from end to end by Nestlé. Manufacturing in Canada helps reduce CO2 emissions that result from longer transportation distances and ensures recipes are locally optimized for the ultimate Café experience at home.&nbsp;&nbsp;&nbsp;

For more information on the range of Starbucks® Coffee Enhancers, please visit: <a href="https://www.starbucksathome.com/ca/en-ca/campaign/starbucks-coffee-enhancers" target="_blank" rel="noreferrer noopener">https://www.starbucksathome.com/ca/en-ca/campaign/starbucks-coffee-enhancers</a>&nbsp;&nbsp;&nbsp;

Starbucks and Nestlé Introduce New Non-Dairy Coffee Enhancers to Bring the Café Experience to Your Home with a Delicious Twist 

Starbucks and Nestlé Introduce New Non-Dairy Coffee Enhancers to Bring the Café Experience to Your Home with a Delicious Twist - Starbucks Canada

Starbucks Canada

Starbucks and Nestlé Introduce New Non-Dairy Coffee Enhancers to Bring the Café Experience to Your Home with a Delicious Twist

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Customers can now earn rewards at both Starbucks and TD with purchases made through the Starbucks® app

Starbucks Canada and TD are revolutionizing rewards in Canada. Building on the <a href="https://stories.starbucks.ca/en-ca/stories/2020/starbucks-and-td-bank-announce-partnership-to-bring-more-rewards-to-canadians/">partnership announced in 2020,</a> Starbucks and TD are enabling millions of TD cardholders to earn accelerated Stars and TD Rewards or Aeroplan points with purchases made through the <a href="https://www.starbucks.ca/rewards/mobile-apps/?gclid=Cj0KCQiAu62QBhC7ARIsALXijXTo8bvhUIvGDsnTU-yZsNE7O_6aw5FQJ6OAp6gsuzmgTcWL98BpdNsaAiyKEALw_wcB">Starbucks® app,</a> when they link their <a href="https://stories.starbucks.ca/en-ca/stories/2020/more-ways-to-pay-starbucks-rewards-loyalty-program/">Starbucks Rewards</a> account to an eligible TD debit or credit card. &nbsp;In addition, once customers have linked their Starbucks Rewards to a TD debit or credit card, they have the ability to convert TD points into Starbucks Stars in real-time to use toward free food or beverages at Starbucks – an industry first in Canada.

The announcement is an evolution of Starbucks and TD’s first-of-its-kind partnership, which gave TD Aeroplan Visa cardholders the ability to earn accelerated Aeroplan points at Starbucks stores. Now, the program has been expanded to include millions of TD card holders, making rewards more accessible than ever.

“Our customers have told us that they would like more options to pay, earn and redeem Stars as Starbucks Rewards members,” says Peter Furnish, vice president of marketing and digital experience at Starbucks Canada. “Through this expanded partnership and the significant opportunity it presents to reward our customers in multiple ways, we are excited to welcome the millions of TD customers to the Starbucks Experience, while expanding and deepening loyalty and engagement with our Starbucks Rewards members.”

A Loyalty Trends report1 revealed that 47 per cent of consumers believe reward incentives are more important now than they were pre-pandemic, with Gen Z and young millennials 2 valuing loyalty programs the most. As consumers continue to lean into loyalty programs, Starbucks and TD are making it even more rewarding for customers to purchase through the Starbucks app. &nbsp;

By linking a Starbucks Rewards account to an eligible TD Access Card with Visa Debit or Credit Card, customers will:

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Some restrictions apply.&nbsp; <a href="https://www.td.com/ca/en/personal-banking/products/credit-cards/starbucks/">See terms and conditions</a>.

In addition to earning Stars and the perks that come with being a Starbucks Rewards member - like the ability to mobile order; earn and redeem Stars for free food and beverages; a free birthday beverage; and more – now TD customers can also earn TD Rewards and easily convert them to Starbucks Stars in real-time through the new TD Rewards Hub.

Through Blockchain and other innovative technologies, Starbucks is exploring how to tokenize Starbucks Stars, creating the ability for other merchants to connect their loyalty programs to Starbucks Rewards. This will enable customers to exchange value across brands, engage in more personalized experiences, enhance digital services, and exchange other loyalty points for Stars at Starbucks.

This approach will serve as a foundation for a more aspirational concept for new, modern payment rails that align payment expenses with the value received by customers and merchants. Starbucks intends to be at the forefront of this disruptive innovation, which will unfold over the next few years.

"Connection and convenience are incredibly important to us at Starbucks. Not only do we, as a company, strive to create meaningful personal connections everywhere customers interact with us, but we also look to make the Starbucks experience easier &amp; more accessible for a customer’s every day,” says Peter. Our partnership with TD allows us to connect with our customers in a new and innovative way that is unmatched, personalized and effortless.”

1 According to a survey conducted by <a href="https://www.rewardsnetwork.com/blog/spring-summer-survey-results/">Rewards Network</a> partner members for approximately one week in May of 2021.

2 According to <a href="https://www.paytronix.com/resources/reports/2021-loyalty-report/">Paytronix</a> Annual Loyalty Report 2021

Starbucks and TD Bank Group Expand Innovative Relationship to Reward Millions of TD Cardholders in Canada - Starbucks Canada

Starbucks and TD Bank Group Expand Innovative Relationship to Reward Millions of TD Cardholders in Canada

With purchases made through the Starbucks® app, when they link their Starbucks Rewards account to an eligible TD debit or credit card.  In addition, once customers have linked their Starbucks Rewards to a TD debit or credit card, they have the ability to convert TD points into Starbucks Stars in real-time to use toward free food or beverages at Starbucks – an industry first in Canada.

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Starbucks is also celebrating Earth Month with sustainable coffee and a gift card (that can be planted!), and unveiling a new partnership to bring more rewards to more customers

Spring has officially sprung at Starbucks. Beginning Tuesday, March 1, customers can keep cool without the winter chill with the NEW Iced Toasted Vanilla Oat Shaken Espresso, as well as an array of colourful and delicious fan-favourite beverages, bakery items and packaged coffees.

And just in time for Spring, Starbucks Canada and TD Bank Group have announced the expansion of their partnership, giving customers access to more rewards than ever before.

NEW ICED TOASTED VANILLA OAT SHAKEN ESPRESSO

The tantalizing NEW Iced Toasted Vanilla Oat Shaken Espresso is made with Starbucks® Blonde espresso and notes of caramelized vanilla, shaken together with ice and topped with oat beverage for an invigorating cold beverage to boost your day for under 200 calories.

RETURNING SPRING MENU ITEMS

Canadians can also add a spring to their step knowing their favourite Spring menu items are back again for another year, and some are even here to stay!

The <a href="https://www.starbucks.ca/menu/product/2123431/iced">Iced Brown Sugar Oat Shaken Espresso</a>&nbsp; is joining the permanent menu in Starbucks Canada stores. Starbucks baristas shake Starbucks Blonde® espresso, brown sugar and cinnamon together&nbsp;with ice, and then top it off with&nbsp;oat beverage&nbsp;for a&nbsp;cool lift to&nbsp;help&nbsp;cold coffee&nbsp;lovers&nbsp;power through&nbsp;their&nbsp;day.&nbsp;

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From the tropical-inspired pick-me-up <a href="https://www.starbucks.ca/menu/product/2122756/iced?parent=%2Fdrinks%2Fcold-drinks%2Fstarbucks-refreshers">Dragon Drink</a>,&nbsp;to the deliciously refreshing <a href="https://www.starbucks.ca/menu/product/2122275/iced?parent=%2Fdrinks%2Fcold-drinks%2Fstarbucks-refreshers">Strawberry Coconut Drink</a>,&nbsp;Starbucks lovers can soak up the sun with ice-cold Starbucks Refreshers, perfect for getting you in the Spring mood.

Now one of Starbucks fastest growing cold beverage platforms,&nbsp;<a href="https://stories.starbucks.ca/stories/2012/starbucks-refreshers-beverages-debut-globally/">Starbucks Refreshers</a>&nbsp;has&nbsp;grown into a vibrant spectrum of trendy,&nbsp;Instagram-worthy&nbsp;colours.&nbsp;

The fluffy, soft <a href="https://www.starbucks.ca/menu/product/2122723/single">Confetti Sugar Cookie</a> is half dipped in a white chocolaty coating and dusted with crunchy sugar sprinkles. Whether you’re looking for a pick-me-up or merely in the mood for a sweet treat, look no further than everyone’s favourite Spring cookie.

Add a zest of flavour to your Spring activities with the <a href="mailto:elizabeth.di.filippo@verizonmedia.com">Lemon Cake Pop</a>. The cake pop features lemon flavoured white cake, enrobed with a zesty yellow chocolaty coating and topped with white and yellow sweet and sour topping that’s sure to brighten your day.

MORE REWARDS ARE IN BLOOM

This Spring is even more rewarding for TD Bank customers at Starbucks.&nbsp; Beginning today, TD customers can link select TD Cards with a Starbucks Rewards account, while also earning TD Rewards or Aeroplan points with purchases made through the Starbucks app. More details about the partnership can be found <a href="https://stories.starbucks.ca/en-ca/stories/2022/starbucks-and-td-bank-group-expand-innovative-relationship-to-reward-millions-of-td-cardholders-in-canada/">here</a>.

Starbucks is celebrating Earth Month with a sustainable gift card and <a href="https://stories.starbucks.ca/en-ca/stories/planet/">continued commitment towards a resource-positive future</a>.

The new Earth Month Starbucks Card is the gift that keeps on giving. Made from seed paper, once it has been redeemed, the card can be planted and flowers will bloom!

Starbucks is shaking things up this spring with the NEW Iced Toasted Vanilla Oat Shaken Espresso - Starbucks Canada

Starbucks is shaking things up this spring with the NEW Iced Toasted Vanilla Oat Shaken Espresso

Spring has officially sprung at Starbucks. Beginning Tuesday, March 1, customers can keep cool without the winter chill with the NEW Iced Toasted Vanilla Oat Shaken Espresso, as well as an array of colourful and delicious fan-favourite beverages, bakery items and packaged coffees.

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In February, Starbucks Canada is proud to honour Black History Month and celebrate Black excellence and the many ways its partners (employees) and communities demonstrate it every day.

Rudo, store manager

"My journey is one of hard work and striving to achieve the impossible. I am bold, brave, and comfortable in a world that has different standards of beauty and where acceptance is a rare commodity. I’m proud to share my culture through love, song, dance, and a sense of community where everyone feels like a family. I reignite my self-confidence by knowing that I am a role model for others that would never be able to have the grace to be authentic and true to themselves. I celebrate those that welcome me and focus on the amazing humans that just love on everyone. I know the light within me will uplift, encourage, and touch many and I am meant for greater things. I am a proud Black woman.

Chris, district manager

“I've been a partner for 21 years and this year I had the privilege to become the A220 Black Partner Network (BPN) advocate lead. Reigniting and celebrating Black Excellence means to me that we pay homage and respect to the trailblazers who've made significant contributions within the Black community, the world and in culture.&nbsp; During the time of Black History Month, I take the time to listen, educate myself and peers, and share stories with my team.&nbsp; I believe it's vitally important to create an inclusive space and community for Black Partners. The BPN has become that space. They continue to advocate and celebrate Black Excellence every day. My goal is to continue to promote equity, education, allyship, partner development and creating an environment for partners to be their authentic selves.”

Nicole, barista

“I believe for a lot of young Black people, there is a high expectation to excel in every area of life such as work, school etc. I think the need to disprove stereotypes and live up to the standard of Black Excellence drives a lot of us to take on so much in our lives, which can lead to burnout. I know I’ve experienced this in high school, and again in university which led to my time off in school for the sake of my mental health. And so, I’d love for other young Black people to know, Black Excellence doesn’t necessarily mean taking on the weight of the world while continuing to be successful but accepting that your existence is enough to be excellent. Despite the odds of systemic racism and being such a minority in Canada, we can and will thrive. I believe, Black Excellence shouldn’t exist simply in the doing of Black people but in the being of Black people. You are enough!”

Brittany, store manager

This Black History Month, I am challenging myself to share more, to be present, and to embrace more of my accomplishments. Black Excellence is about connecting our diversities and our experiences. It is about spending the time to figure out what fills us up, and what enriches our lives. I work hard to show up for myself, create new experiences, and find ways to connect with other people.&nbsp; For me, I am living Black Excellence when I am actively working towards achieving my goals, when I am involved with projects, I am excited about, and when I take on opportunities that allow me to grow.

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Alicia, shift supervisor

“I was born and raised in Toronto, ON in a Guyanese/Indian household. To me, Black Excellence for everyone looks a little different, but what I think remains the same is being unapologetically yourself. My journey to owning my Blackness took a hitch in the road after a DNA test when I was 18 turned out I was 47% Indian and 53% a mix of African descents. These results shouldn’t have technically changed anything for me: I still looked Black, grew up Black, and loved being Black, but somehow, I now doubted myself. I felt as though I was a fraud and that I could no longer identify myself as Black. None of that was true because being Black and owning everything excellent about it is not just your origins, but the sense of community and culture that comes with it. Understanding the trials and tribulations, but also celebrating the beauty and uniqueness. Remembering this helps me to wake up every day and be proud of who I am.”

Starbucks Canada is proud to honour Black History Month and celebrate Black excellence and the many ways its partners (employees) and communities demonstrate it every day.

In their own words: Starbucks partners on what owning and celebrating everyday Black excellence means to them - Starbucks Canada

In their own words: Starbucks partners on what owning and celebrating everyday Black excellence means to them

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Starbucks also projects nearly $3 billion will be loaded onto Starbucks Cards this holiday season

As customers finalize their holiday shopping, Starbucks anticipates the busiest day for purchases of Starbucks Cards on December 23, citing the perennial popularity of gift cards as one of the most popular gifts during the holiday season. Last year, more than 46 million Starbucks Cards, which includes both physical and digital cards, were purchased in the U.S. and Canada during the holiday season. Starbucks projects that nearly $3 billion will be loaded onto Starbucks Cards from October to December this year. &nbsp;&nbsp;

“For more than 20 years, Starbucks Cards have made the perfect gift for loved ones during the holiday season, and we’re on track for another record performance of Starbucks Card sales. We are predicting that December 23 will be our busiest day of the year for Starbucks Card sales as customers finalize their holiday gifting,” said Starbucks chief marketing officer Brady Brewer.

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According to the <a href="https://nrf.com/media-center/press-releases/thanksgiving-weekend-see-more-holiday-shoppers-last-year-and-consumers">National Retail Federation</a>, 46% of shoppers plan to buy gift cards this holiday season, making it the second most popular gift. Moreover, gift card sales are expected to total $28.1 billion this holiday season as shoppers plan to buy three or four cards, spending an average of $48.92 per card.

Starbucks first gift cards debuted in stores in November 2001, and although gift cards had been available at Starbucks since 1994 as an alternative to paper gift certificates, Starbucks was among the first major retailers to offer a reloadable card. In 2001, Starbucks Cards became one of the most popular holiday gifts of the season, selling nearly 200,000 in the first week alone. For just a few dollars, customers could give a meaningful gift to loved ones, and the cards helped spread the word about Starbucks as its number of stores grew from more than 4,700 in 2001 to more than 33,000 stores today.

More than 1,500 Starbucks Card designs have been released over the 20 years of the program. Today, Starbucks Cards are available in a variety of designs in both physical and digital formats and can be loaded with $5 to $100. Physical Starbucks Cards are available year-round in dozens of designs at Starbucks stores in more than 40 countries around the world. They are also available in more than 100,000 locations outside Starbucks stores, including grocery stores and other retailers.

Starbucks eGift Cards are available for purchase on <a href="https://www.starbucks.ca/" target="_blank" rel="noreferrer noopener">Starbucks.ca</a>&nbsp;and the&nbsp;<a href="https://www.starbucks.ca/rewards/mobile-apps">Starbucks app</a>, and customers can select from a variety of eGift designs, choose any amount between $5-$100,&nbsp;add a personal message, enter an email address and hit send.

Apple iPhone users who have the Starbucks app can text their holiday wishes, thanks, congratulations or just let a friend know they care by sending a Starbucks eGift using iMessage. Scroll through iMessage’s app ribbon at the bottom of the screen and select the Starbucks logo for “Starbucks Gifts.”&nbsp;

Starbucks eGifts can also be sent on Microsoft Teams.&nbsp;When Microsoft Teams&nbsp;is open,&nbsp;look for the&nbsp;apps button in the&nbsp;Teams&nbsp;navigation bar.&nbsp;Select the Starbucks app&nbsp;and download. Next, login (or set up) your Starbucks Rewards account,&nbsp;open a chat or channel to select the team member you’d like to send an eGift to,&nbsp;select the&nbsp;card design,&nbsp;recipient, gift amount,&nbsp;then&nbsp;personalize&nbsp;your&nbsp;message and send through Microsoft&nbsp;Teams&nbsp;by adding to a chat or channel.&nbsp;

Starbucks Cards are the gift that keeps on giving. When customers register a Starbucks Card with the Starbucks Rewards&nbsp;loyalty program and make a qualifying purchase, they can&nbsp;start to earn Stars that can be redeemed for Starbucks beverages,&nbsp;food&nbsp;and more. Some restrictions apply. At participating stores. &nbsp;Details can be found at&nbsp;<a href="https://www.starbucks.ca/rewards" target="_blank" rel="noreferrer noopener">starbucks.ca/rewards</a>.&nbsp;

See &nbsp;<a href="https://www.starbucks.ca/gift">starbucks.ca/gift</a> for this year’s holiday designs and to learn more about all the ways to purchase a Starbucks Card.

As customers finalize their holiday shopping, Starbucks anticipates the busiest day for purchases of Starbucks Cards on December 23, citing the perennial popularity of gift cards as one of the most popular gifts during the holiday season.

Starbucks Anticipates Busiest Day for Starbucks Card Purchases on December 23 - Starbucks Canada

Starbucks Anticipates Busiest Day for Starbucks Card Purchases on December 23

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Do you hear those jingle bells ringing in the distance? Starbucks is here to get you in the holiday spirit early with a preview of soon-to-be fan-favourite gifts for the upcoming season. Coming soon to Starbucks stores in Canada are colour changing cups, must have drink tumblers, colour blocked mugs, Starbucks Christmas Blend coffees, festive Starbucks Cards and more, with something for everyone on your list.

Colour Changing Hot Cup Set (6-pack, 16 oz each)

Revel in the magic of the season and watch Starbucks new 6-pack of Colour Changing Hot Cups transform colours before your eyes when the cups contain hot liquid. Available at Starbucks company-operated and licensed stores.

The <a href="https://www.instagram.com/p/B4pbCCVng9M/">fan-favourite</a> Bling Cup is back this holiday season in the coveted ice colour. Available at Starbucks company-operated and licensed stores.

Jeweled Cold Cups (24 oz)

Jewel tones are back and better than ever with the new Jeweled Cold Cups, featuring a diamond-like texture in Gold and Blue. Available at Starbucks company-operated and licensed stores.

This trio of trendy cold cups comes in Blue Wave, Pink Wave and Ice Waves hues. Available at Starbucks company-operated and licensed stores.

Pearl Ombre Tumbler (8 oz)

This sweet ceramic tumbler is the perfect accessory and great for enjoying a hot beverage on the go, in style. Available at Starbucks company-operated and licensed stores.

Pink Ribbon Tumbler (16 oz)

This fun tumbler comes in a bright shade of ribbon pink that can warm up even the coldest winter days. Available at Starbucks company-operated and licensed stores.

Green Gradient Tumbler (20 oz)

Watch the Green Gradient Tumbler change from steel to green when the light hits it. Available at company-operated stores only. Available at Starbucks company-operated stores.

Green Jeweled Lid Water Bottle (20 oz)

Starbucks new stainless-steel water bottle is just what you need to keep your holidays hydrated. Available at Starbucks company-operated and licensed stores.

Holiday-inspired Packaged Coffee

This year’s Starbucks Christmas Blend features aged Sumatra blended with dark-roasted beans from Papua New Guinea, Guatemala and Colombia. With notes of herbs, baking spices and a chocolate finish, every sip of this flavor-rich coffee is an invitation to feel the wonder and warmth of the season. Also available as whole bean, ground and decaf whole bean. Available at Starbucks company-operated and licensed stores.

For those who love an elegantly balanced cup of coffee, Starbucks Holiday Blend is just the right combination of sweet and toasty. This seasonal blend combines bright Latin American beans with rich Sumatran coffee – roasted to bring out its complex flavour – offering notes of subtle herbs and smooth maple sweetness. Available at Starbucks company-operated and licensed stores.

The go-to holiday gift, a Starbucks gift card or <a href="https://www.starbucks.com/gift">eGift</a> come in a variety of festive designs and can be loaded with amounts from $5 – $500. Pair a card with Starbucks Christmas Blend or holiday drinkware for any coffee fan on your list! Pro tip: you can even send a gift card via messaging platforms like iMessage and Teams!

Starbucks Unveils Most Festive Holiday Gifts Coming This Holiday Season - Starbucks Canada

Starbucks Unveils Most Festive Holiday Gifts Coming This Holiday Season

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Starting October 18, Starbucks is celebrating its Starbucks Rewards members with the return of Star Days, a week of exclusive offers and exciting ways to earn even more Stars towards free favourites—available exclusively through the Starbucks® app.

Celebrate Star Days by signing up for Starbucks Rewards. Joining is simple. Download the Starbucks app and create an account or join at<a href="https://www.starbucks.com/account/create"> </a>Starbucks.ca. More Stars means more Rewards, and more free favourites.

OCT. 18 STARS FOR FALL MONDAY

This Star-filled week kicks off on Monday, Oct. 18. Starbucks Rewards members who order any fall drink (grande or larger) like a Pumpkin Spice Latte, Pumpkin Cream Cold Brew or new Apple Crisp Macchiato on Monday will receive 25 Stars loaded to their account for their next visit.

OCT. 19 50 STAR TUESDAY

On Tuesday, Oct. 19, members will receive 50 Bonus Stars when they load $10 or more onto their Starbucks® Rewards Card.

OCT. 20 HALF-OFF WEDNESDAY

For the midweek celebration, members who order their favourite drink (grande or larger) will get half-off on another drink in the same order.

OCT. 21 TRIPLE STAR THURSDAY

This isa rare chance to collect more Stars and earn Rewards even faster. For the second time ever, Starbucks Rewards members can collect triple Stars on almost every order purchased at participating stores on Thursday, Oct. 21.

OCT. 22 AEROPLAN BONUS

Enjoy a special gift with Aeroplan. <a href="https://www.starbucks.ca/rewards/aeroplan">Link your Aeroplan® and Starbucks® Rewards account</a> between Oct. 18 and Oct. 22, then make an eligible purchase1 with the Starbucks app at a participating store in Canada by Oct. 31 and get 50 bonus Aeroplan points.

Any purchase made in October prior to accounts being linked is not valid for Aeroplan points.&nbsp;

At participating stores. Free drink must be of equal or lesser value. Other restrictions apply. See starbucks.ca/rewards for details.

This offer is exclusive to you and this Starbucks Rewards account, and cannot be reproduced, transferred or used by anyone else. Stars cannot be earned on purchases of alcohol, Starbucks Cards or Starbucks Card reloads. Offer valid for one-time use. &nbsp; Store hours may vary. Check the app or Starbucks.ca.

1Excludes alcoholic beverages and Starbucks Card activations and reloads. Offer valid one time only. Offer valid only to those linking accounts for the first time.

®Aeroplan is a registered trademark of Aeroplan Inc.

®The Air Canada maple leaf logo is a registered trademark of Air Canada, used under license by Aeroplan Inc.

Star Days is Back for Starbucks Rewards Members - Starbucks Canada

Star Days is Back for Starbucks Rewards Members

Starting October 18, Starbucks is celebrating its Starbucks Rewards members with the return of Star Days, a week of exclusive offers and exciting ways to earn even more Stars towards free favourites—available exclusively through the Starbucks® app.

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In honour of National Day for Truth and Reconciliation, we hear from Starbucks partners and reflect on the tragic legacy of residential schools and commit to truth and reconciliation through education, awareness and action.

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Giving Space, Sharing Stories

How the Starbucks Indigenous Partner Network is turning acknowledgement into action.

Starbucks partners, Sara Hunter and Jessica Novak, had a vision: to foster a safe, supportive space where Indigenous partners (employees) and their allies could share their truth and educate one another about Indigenous experiences in Canada. In the Fall of 2020, the first ever Indigenous Partner Network (IPN) was born at Starbucks Canada, and today the network has grown to more than 500 members.&nbsp;

Sara Hunter is Ojibway and a member of the Sheguiandah First Nation on Manatoulin Island in Ontario. Her family are survivors of residential schools, and she felt first-hand the damage that experience has inflicted on their community.

“I grew up not really immersed in Indigenous culture. I don’t speak the language. I only heard my grandmother speak a few words,” Sara shares. “It wasn’t until my teen years when I remember attending my first traditional powwow.”

Recognizing this gap inspired her to not only deepen her own connection with her culture, but help other Indigenous partners connect with — and learn from — one another through the IPN.

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As an ancestor of settlers, Jessica Novak believes that the IPN represents just one platform for allyship with Indigenous peoples. &nbsp;For Jessica, participating in the IPN is a clear response to the <a href="https://www2.gov.bc.ca/assets/gov/british-columbians-our-governments/indigenous-people/aboriginal-peoples-documents/calls_to_action_english2.pdf">92nd Call to Action put forth by the Truth and Reconciliation Commission of Canada</a>. It calls on businesses to build meaningful relationships with Indigenous peoples, providing equal access while educating all staff on their history.

“As a corporation, as leaders in a lot of spaces, how do the recommendations of the Truth and Reconciliation Commission show up here?” Jessica asks, "Where does it live? How do we build relationships with Indigenous communities?” &nbsp;

With the most recent discoveries of hundreds of unmarked graves at residential schools in communities across Canada and the urgent calls to action of the Truth and Reconciliation Commission, the IPN's mission has become even more critical and creating opportunities for acknowledgement has been the focus of Sara and Jessica’s efforts since founding the network. &nbsp;

This summer, the network hosted sharing circles, giving space for partners to speak and listen to one another, and also participated in meaningful discussions to help partners learn and deepen their understanding of Indigenous history, some of the key issues impacting Indigenous peoples today and&nbsp; Truth and Reconciliation. The network also proudly celebrated Indigenous culture throughout National Indigenous History Month and International Day of the World’s Indigenous Peoples.

The two women are committed to using the work of the past year as a foundation as they look ahead to the future.

“We’re now moving into that space of building relationships,” says Sara. “So how can we use what we learned in this last year and really put it into action through volunteering, through listening, through growing into new communities?”

&nbsp;It’s one of the reasons why the IPN selected the <a href="https://www.irsss.ca/">Indian Residential Schools Survivors Society</a> (IRSSS) as the recipient of a $20,000 donation from Starbucks Canada in honour of the National Day for Truth and Reconciliation.

“Our first year of existence was really all about education,” Sara reflects. “How can we talk about history, but also celebrate the great things happening in the culture itself: the teachings, protecting our environment and water, and at the same time giving acknowledgement to the truth of what has happened”

The IRSSS provides essential services to Residential School Survivors, their families, and those dealing with Intergenerational traumas. Their focus is on delivering care, not only physically but mentally and spiritually, to affected communities.

“It was a simple choice for us,” Jessica explains, “It’s the most direct way for any donation to have an impact on the people traumatized by residential schools.”

As she looks ahead to building new relationships and putting what they learned from one another into action, Sara hasn’t lost sight of her original vision: “We have created a space where people can feel safe to share their truth. But there are still a lot of partners out there who may not know about us yet or haven’t had a chance to share their story. So we’re going to continue open up doors for people to do that.”

For the Next Seven Generations

How mentorship can move us forward to Truth and Reconciliation

Stephanie Yoshida denies that she is an educator, but when she shares her journey, one cannot help but learn.

Stephanie is the child of an Indian Day School survivor and the grandchild of residential school survivors. The revelations this year of unmarked graves at a school in her home province of British Columbia compelled her to give voice to this generational pain through poetry. Her poem “The Tears that I Shed, are Their Cries for Justice”, published at the end of this article, was shared with Starbucks partners in the summer, inspiring many across the country to share their own experiences and allyship. But she sees her poetry as simply a step along a personal process of understanding, one among countless others on the path toward Truth and Reconciliation.

“Truth and Reconciliation is a process,” Stephanie explains when reflecting on the legacy of the schools and the path ahead. ”First finding and acknowledging the truth&nbsp;of the&nbsp;history of Indigenous peoples,&nbsp;the reality of residential schools, and truly hearing the survivors&nbsp;and the impacts that this has had in their lives. For seven generations, they were&nbsp;taught that their way of life&nbsp;as Indigenous people was&nbsp;inferior, at the same time non-Indigenous&nbsp;children in schools were taught the same thing about Indigenous peoples.” “Limited access to opportunities, networks and mentors is an overwhelming barrier faced by Indigenous youth today, which only widens the gaps created by residential schools,” says Tanya Tourangeau, Indigenous Engagement Lead at <a href="http://www.mentoringcanada.ca/">MENTOR Canada</a>, an organization committed to expanding access to mentoring for youth in Canada.&nbsp; She knows that mentorship not only has the potential to help move our country towards Truth and Reconciliation but can be a transformative opportunity for the economy.

“Indigenous youth are the largest, youngest, fastest growing population in Canada,” she shares. “If our Indigenous youth were graduating, were entering the workforce, completing post-secondary education, becoming business owners, becoming landowners at the same rate as non-Indigenous people, we could raise the GDP of Canada today by 100 billion dollars.”

Tanya is also the child of a survivor, and her path has been shaped by that experience.

“Early on in life, it was apparent to me that our people needed help. They needed assistance, they needed capacity-building. That brought me to MENTOR Canada. Mentorship has always been informally a part of being an Indigenous Person. It’s part of that belief in taking care of the next seven generations,” she says.

On September 28th, Stephanie will join Tanya and Indigenous youth and allies across Canada to share experiences and mentorship. The <a href="https://www.mentoringcanada.ca/en/power-of-mentoring/focused-connections-virtual-career-mentoring-indigenous-young-leaders">Power of Mentoring event</a>, facilitated by MENTOR Canada in collaboration with Starbucks Canada and Deloitte, is focused on expanding networks, enhancing skills and increasing access to employment. These events are part of an urgent movement that spans all facets of Canadian society. For organizations like Starbucks Canada, they represent just one response to <a href="https://www2.gov.bc.ca/assets/gov/british-columbians-our-governments/indigenous-people/aboriginal-peoples-documents/calls_to_action_english2.pdf">the 94 Calls to Action provided by the Truth and Reconciliation Commission of Canada.</a>

September 30th is the National Day for Truth and Reconciliation, also known as Orange Shirt Day in honour of residential school survivor Phyllis Webstad who was one of tens of thousands of Indigenous children stolen from their families and placed into a system designed to destroy what made them who they are.

For Stephanie and so many other children of survivors, there is still much work to be done to heal.&nbsp;

“I ask myself,&nbsp;‘How&nbsp;can we&nbsp;take the&nbsp;necessary steps forward to&nbsp;reconcile the past and work together&nbsp;as a nation to&nbsp;build a brighter future for the next generations?’&nbsp;In that lies the answer: the next generations,” she says. &nbsp;“It will take generations for&nbsp;us to truly work together to build a path forward, and&nbsp;it is through education that our healing will begin.”

In honour of National Day for Truth and Reconciliation, we hear from Starbucks partners and reflect on the tragic legacy of residential schools and commit to truth and reconciliation through education, awareness and action.

Honouring National Day for Truth and Reconciliation - Starbucks Canada

Honouring National Day for Truth and Reconciliation

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Test your coffee knowledge with Starbucks fun facts. In honor of the coffee company’s 50th anniversary, here are ten things you might not know about Starbucks – from the true story behind the Starbucks siren logo, unique store locations, to winning a Grammy and more.

The Story of the Starbucks Siren Logo

Co-founders Gordon Bowker, Jerry Baldwin, and Zev Siegl opened the first Starbucks in Seattle's Pike Place Market on March 30, 1971. The name was inspired by author Herman Melville’s famous novel, Moby-Dick (Starbuck was the name of the first mate on the ship, the Pequod). After settling on a name, next up was to create a logo.

While scouring old marine books a mysterious, nautical figure called to them, a twin-tailed siren. Starbucks has two connections to the seafaring world, Seattle is a port city, and coffee often travels long distances across the water to get to us. Over time, Starbucks has given the Siren a few makeovers, but she remains as alluring as ever. You can learn more about the story of the Siren <a href="https://stories.starbucks.com/stories/2016/who-is-starbucks-siren/">here</a>.

And the Grammy Goes to…Starbucks!

In 2004, Starbucks and Concord Records teamed up to co-produce, market and distribute a groundbreaking album with Ray Charles, <a href="https://stories.starbucks.com/stories/2014/ray-charles-genius-loves-company/">“Genius Loves Company.”</a> At a time when duet albums were not commonplace, Charles was paired with legendary guest artists including Norah Jones, Diana Krall, James Taylor, Elton John, Willie Nelson and Bonnie Raitt. The landmark album went on to receive eight Grammy® Awards, including Album of the Year and Record of the Year, and was certified multi-platinum with worldwide sales of more than 5 million copies.

Starbucks own Coffee Farm

Yes, Starbucks owns a coffee farm and you can take a (virtual) tour! <a href="https://1912pike.com/starbucks-hacienda-alsacia/">Purchased in 2013</a>, Hacienda Alsacia is a 240-hectare coffee farm located in Costa Rica that serves as a working farm as well as Starbucks global Research and Development facility. Costa Rican coffee has been a part of Starbucks core offerings since it opened its doors in 1971. In 2018, Starbucks sold a limited-edition offering of Hacienda Alsacia single-origin packaged coffee to customers around the world.

This year, Starbucks launched an all-new virtual experience that invites partners and customers to explore Hacienda Alsacia. To access the virtual experience, visit <a href="https://coffeeexperiences.starbucks.com/">coffeeexperiences.starbucks.com</a>.

The Secret Meaning Behind Partners’ Aprons

In more than 80 markets around the world, the green apron is a symbol of Starbucks. It signals a warm welcome and expert coffee craft from the more than 400,000 baristas who proudly wear one each day. But did you know there are many types of Starbucks aprons?

Here are a few of the aprons your barista may be donning in stores:

You can learn more about Starbucks aprons <a href="https://stories.starbucks.com/stories/2017/story-behind-starbucks-iconic-green-apron/#:~:text=The%20apron%20was%20a%20part,weighed%20and%20scooped%20each%20day.">here</a>.

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