Customers can now earn rewards at both Starbucks and TD with purchases made through the Starbucks® app

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Starbucks Canada and TD are revolutionizing rewards in Canada. Building on the <a href="https://stories.starbucks.ca/en-ca/stories/2020/starbucks-and-td-bank-announce-partnership-to-bring-more-rewards-to-canadians/">partnership announced in 2020,</a> Starbucks and TD are enabling millions of TD cardholders to earn accelerated Stars and TD Rewards or Aeroplan points with purchases made through the <a href="https://www.starbucks.ca/rewards/mobile-apps/?gclid=Cj0KCQiAu62QBhC7ARIsALXijXTo8bvhUIvGDsnTU-yZsNE7O_6aw5FQJ6OAp6gsuzmgTcWL98BpdNsaAiyKEALw_wcB">Starbucks® app,</a> when they link their <a href="https://stories.starbucks.ca/en-ca/stories/2020/more-ways-to-pay-starbucks-rewards-loyalty-program/">Starbucks Rewards</a> account to an eligible TD debit or credit card. &nbsp;In addition, once customers have linked their Starbucks Rewards to a TD debit or credit card, they have the ability to convert TD points into Starbucks Stars in real-time to use toward free food or beverages at Starbucks – an industry first in Canada.

The announcement is an evolution of Starbucks and TD’s first-of-its-kind partnership, which gave TD Aeroplan Visa cardholders the ability to earn accelerated Aeroplan points at Starbucks stores. Now, the program has been expanded to include millions of TD card holders, making rewards more accessible than ever.

“Our customers have told us that they would like more options to pay, earn and redeem Stars as Starbucks Rewards members,” says Peter Furnish, vice president of marketing and digital experience at Starbucks Canada. “Through this expanded partnership and the significant opportunity it presents to reward our customers in multiple ways, we are excited to welcome the millions of TD customers to the Starbucks Experience, while expanding and deepening loyalty and engagement with our Starbucks Rewards members.”

A Loyalty Trends report1 revealed that 47 per cent of consumers believe reward incentives are more important now than they were pre-pandemic, with Gen Z and young millennials 2 valuing loyalty programs the most. As consumers continue to lean into loyalty programs, Starbucks and TD are making it even more rewarding for customers to purchase through the Starbucks app. &nbsp;

By linking a Starbucks Rewards account to an eligible TD Access Card with Visa Debit or Credit Card, customers will:

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Some restrictions apply.&nbsp; <a href="https://www.td.com/ca/en/personal-banking/products/credit-cards/starbucks/">See terms and conditions</a>.

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In addition to earning Stars and the perks that come with being a Starbucks Rewards member - like the ability to mobile order; earn and redeem Stars for free food and beverages; a free birthday beverage; and more – now TD customers can also earn TD Rewards and easily convert them to Starbucks Stars in real-time through the new TD Rewards Hub.

Through Blockchain and other innovative technologies, Starbucks is exploring how to tokenize Starbucks Stars, creating the ability for other merchants to connect their loyalty programs to Starbucks Rewards. This will enable customers to exchange value across brands, engage in more personalized experiences, enhance digital services, and exchange other loyalty points for Stars at Starbucks.

This approach will serve as a foundation for a more aspirational concept for new, modern payment rails that align payment expenses with the value received by customers and merchants. Starbucks intends to be at the forefront of this disruptive innovation, which will unfold over the next few years.

"Connection and convenience are incredibly important to us at Starbucks. Not only do we, as a company, strive to create meaningful personal connections everywhere customers interact with us, but we also look to make the Starbucks experience easier &amp; more accessible for a customer’s every day,” says Peter. Our partnership with TD allows us to connect with our customers in a new and innovative way that is unmatched, personalized and effortless.”

1 According to a survey conducted by <a href="https://www.rewardsnetwork.com/blog/spring-summer-survey-results/">Rewards Network</a> partner members for approximately one week in May of 2021.

2 According to <a href="https://www.paytronix.com/resources/reports/2021-loyalty-report/">Paytronix</a> Annual Loyalty Report 2021

Starbucks and TD Bank Group Expand Innovative Relationship to Reward Millions of TD Cardholders in Canada - Starbucks Canada

Starbucks Canada

Starbucks and TD Bank Group Expand Innovative Relationship to Reward Millions of TD Cardholders in Canada

With purchases made through the Starbucks® app, when they link their Starbucks Rewards account to an eligible TD debit or credit card.  In addition, once customers have linked their Starbucks Rewards to a TD debit or credit card, they have the ability to convert TD points into Starbucks Stars in real-time to use toward free food or beverages at Starbucks – an industry first in Canada.

https://stories.starbucks.com/uploads/sites/9/2022/02/TD-Rewards.png

https://stories.starbucks.ca/en-ca/stories/2022/starbucks-and-td-bank-group-expand-innovative-relationship-to-reward-millions-of-td-cardholders-in-canada/

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Starbucks is also celebrating Earth Month with sustainable coffee and a gift card (that can be planted!), and unveiling a new partnership to bring more rewards to more customers

Spring has officially sprung at Starbucks. Beginning Tuesday, March 1, customers can keep cool without the winter chill with the NEW Iced Toasted Vanilla Oat Shaken Espresso, as well as an array of colourful and delicious fan-favourite beverages, bakery items and packaged coffees.

And just in time for Spring, Starbucks Canada and TD Bank Group have announced the expansion of their partnership, giving customers access to more rewards than ever before.

NEW ICED TOASTED VANILLA OAT SHAKEN ESPRESSO

The tantalizing NEW Iced Toasted Vanilla Oat Shaken Espresso is made with Starbucks® Blonde espresso and notes of caramelized vanilla, shaken together with ice and topped with oat beverage for an invigorating cold beverage to boost your day for under 200 calories.

RETURNING SPRING MENU ITEMS

Canadians can also add a spring to their step knowing their favourite Spring menu items are back again for another year, and some are even here to stay!

The <a href="https://www.starbucks.ca/menu/product/2123431/iced">Iced Brown Sugar Oat Shaken Espresso</a>&nbsp; is joining the permanent menu in Starbucks Canada stores. Starbucks baristas shake Starbucks Blonde® espresso, brown sugar and cinnamon together&nbsp;with ice, and then top it off with&nbsp;oat beverage&nbsp;for a&nbsp;cool lift to&nbsp;help&nbsp;cold coffee&nbsp;lovers&nbsp;power through&nbsp;their&nbsp;day.&nbsp;

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From the tropical-inspired pick-me-up <a href="https://www.starbucks.ca/menu/product/2122756/iced?parent=%2Fdrinks%2Fcold-drinks%2Fstarbucks-refreshers">Dragon Drink</a>,&nbsp;to the deliciously refreshing <a href="https://www.starbucks.ca/menu/product/2122275/iced?parent=%2Fdrinks%2Fcold-drinks%2Fstarbucks-refreshers">Strawberry Coconut Drink</a>,&nbsp;Starbucks lovers can soak up the sun with ice-cold Starbucks Refreshers, perfect for getting you in the Spring mood.

Now one of Starbucks fastest growing cold beverage platforms,&nbsp;<a href="https://stories.starbucks.ca/stories/2012/starbucks-refreshers-beverages-debut-globally/">Starbucks Refreshers</a>&nbsp;has&nbsp;grown into a vibrant spectrum of trendy,&nbsp;Instagram-worthy&nbsp;colours.&nbsp;

The fluffy, soft <a href="https://www.starbucks.ca/menu/product/2122723/single">Confetti Sugar Cookie</a> is half dipped in a white chocolaty coating and dusted with crunchy sugar sprinkles. Whether you’re looking for a pick-me-up or merely in the mood for a sweet treat, look no further than everyone’s favourite Spring cookie.

Add a zest of flavour to your Spring activities with the <a href="mailto:elizabeth.di.filippo@verizonmedia.com">Lemon Cake Pop</a>. The cake pop features lemon flavoured white cake, enrobed with a zesty yellow chocolaty coating and topped with white and yellow sweet and sour topping that’s sure to brighten your day.

MORE REWARDS ARE IN BLOOM

This Spring is even more rewarding for TD Bank customers at Starbucks.&nbsp; Beginning today, TD customers can link select TD Cards with a Starbucks Rewards account, while also earning TD Rewards or Aeroplan points with purchases made through the Starbucks app. More details about the partnership can be found <a href="https://stories.starbucks.ca/en-ca/stories/2022/starbucks-and-td-bank-group-expand-innovative-relationship-to-reward-millions-of-td-cardholders-in-canada/">here</a>.

Starbucks is celebrating Earth Month with a sustainable gift card and <a href="https://stories.starbucks.ca/en-ca/stories/planet/">continued commitment towards a resource-positive future</a>.

The new Earth Month Starbucks Card is the gift that keeps on giving. Made from seed paper, once it has been redeemed, the card can be planted and flowers will bloom!

Starbucks is shaking things up this spring with the NEW Iced Toasted Vanilla Oat Shaken Espresso - Starbucks Canada

Starbucks is shaking things up this spring with the NEW Iced Toasted Vanilla Oat Shaken Espresso

Spring has officially sprung at Starbucks. Beginning Tuesday, March 1, customers can keep cool without the winter chill with the NEW Iced Toasted Vanilla Oat Shaken Espresso, as well as an array of colourful and delicious fan-favourite beverages, bakery items and packaged coffees.

https://stories.starbucks.com/uploads/sites/9/2022/02/Starbucks-Iced-Brown-Sugar-Oat-Shaken-Espresso-Iced-Toasted-Vanilla-Oat-Shaken-Espresso-1024x1024.jpg

https://stories.starbucks.ca/en-ca/stories/2022/starbucks-is-shaking-things-up-this-spring-with-the-new-iced-toasted-vanilla-oat-shaken-espresso/