{"id":10789,"date":"2023-08-23T08:00:00","date_gmt":"2023-08-23T12:00:00","guid":{"rendered":"https:\/\/stories.starbucks.com\/?post_type=story&#038;p=178769"},"modified":"2025-03-25T17:58:02","modified_gmt":"2025-03-25T21:58:02","slug":"le-latte-a-la-citrouille-epicee-fete-ses-20-ans","status":"publish","type":"post","link":"https:\/\/stories.starbucks.ca\/fr\/stories\/2023\/le-latte-a-la-citrouille-epicee-fete-ses-20-ans\/","title":{"rendered":"Le latte \u00e0 la citrouille \u00e9pic\u00e9e f\u00eate ses 20\u202fans\u202f: d\u00e9couvrez l\u2019histoire de cette boisson Starbucks"},"content":{"rendered":"<div class=\"sbx-page-header-featured alignfull has-large-flow-space requires-no-top-page-spacing\">\n\t<div class=\"sbx-page-header-featured__inner\">\n\t\t<div class=\"sbx-page-header-featured__content\">\n\t\t\t\t\t\t\t<div class=\"sbx-page-header-featured__top-meta\">\n\t\t\t\t\t<a href=\"https:\/\/stories.starbucks.ca\/fr\/stories\/category\/lart-du-cafe\/boissons-et-aliments\/\" class=\"sbux-pill\">\n\t\t\t\t\t\t<span>Boissons et aliments<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\n\t\t\t<h1\t\t\t\tclass=\"sbx-page-header-featured__title is-style-display-sm\"\n\t\t\t\titemprop=\"headline\"\n\t\t\t>\n\t\t\t\tLe latte \u00e0 la citrouille \u00e9pic\u00e9e f\u00eate ses 20\u202fans\u202f: d\u00e9couvrez l\u2019histoire de cette boisson Starbucks\t\t\t<\/h1>\n\n\t\t\t\t\t\t\t<div class=\"sbx-page-header-featured__excerpt\" itemprop=\"abstract\">\n\t\t\t\t\t<p>L\u2019automne est la saison du latte \u00e0 la citrouille \u00e9pic\u00e9e, mais elle ne l\u2019a pas toujours \u00e9t\u00e9. Voici comment cette boisson est devenue un vrai ph\u00e9nom\u00e8ne.<\/p>\n\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t\t<div class=\"sbx-page-header-featured__bottom-meta\">\n\t\t\t\t\t<div class=\"sbux-meta\">\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"sbux-meta__item\">\n\t\t\t\t\t\t\t\t<time\n\t\t\t\t\t\t\t\t\titemprop=\"datePublished\"\n\t\t\t\t\t\t\t\t\tdatetime=\"2023-08-23T08:00:00-04:00\"\n\t\t\t\t\t\t\t\t>\n\t\t\t\t\t\t\t\t\tao\u00fbt 23, 2023\t\t\t\t\t\t\t\t<\/time>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t<!-- endif -->\n\t<\/div>\n<\/div>\n<ul class=\"sbux-share-post alignleft\">\n\t\n\t\t\t<li class=\"sbux-share-post__item\">\n\t\t\t<a\tclass=\"sbux-icon-button sbux-site-header__action\"\n\ttarget=\"_blank\" href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https:\/\/stories.starbucks.ca\/fr\/stories\/2023\/le-latte-a-la-citrouille-epicee-fete-ses-20-ans\/\">\n\t<span class=\"sbux-icon-button__circle\">\n\t\t<span class=\"sbux-icon-button__icon-container\">\n\t\t\t<span class=\"sbux-icon-button__icon\">\n\t\t\t\t<svg\n\taria-hidden=\"true\"\n\tfill=\"none\"\n\tfocusable=\"false\"\n\theight=\"24\"\n\tviewBox=\"0 0 24 24\"\n\twidth=\"24\"\n\txmlns=\"http:\/\/www.w3.org\/2000\/svg\"\n>\n\t<path\n\t\td=\"M9.2 13.52V21h4.07v-7.48h3.04l.63-3.44h-3.67V8.87c0-1.82.71-2.52 2.56-2.52.57 0 1.03.02 1.3.05V3.28c-.5-.14-1.74-.28-2.45-.28C10.93 3 9.2 4.78 9.2 8.6v1.48H6.87v3.44H9.2Z\"\n\t\tfill=\"currentColor\"\n\t\/>\n<\/svg>\n\t\t\t\t<svg\n\taria-hidden=\"true\"\n\tfill=\"none\"\n\tfocusable=\"false\"\n\theight=\"24\"\n\tviewBox=\"0 0 24 24\"\n\twidth=\"24\"\n\txmlns=\"http:\/\/www.w3.org\/2000\/svg\"\n>\n\t<path\n\t\td=\"M9.2 13.52V21h4.07v-7.48h3.04l.63-3.44h-3.67V8.87c0-1.82.71-2.52 2.56-2.52.57 0 1.03.02 1.3.05V3.28c-.5-.14-1.74-.28-2.45-.28C10.93 3 9.2 4.78 9.2 8.6v1.48H6.87v3.44H9.2Z\"\n\t\tfill=\"currentColor\"\n\t\/>\n<\/svg>\n\t\t\t<\/span>\n\t\t<\/span>\n\t<\/span>\n\t<span class=\"sbux-icon-button__label visually-hidden\">Partager sur Facebook<\/span>\n\t<span class=\"sbux-icon-button__backdrop\"><\/span>\n<\/a>\n\t\t<\/li>\n\t\n\t\t\t<li class=\"sbux-share-post__item\">\n\t\t\t<a\tclass=\"sbux-icon-button sbux-site-header__action\"\n\ttarget=\"_blank\" href=\"https:\/\/www.threads.net\/intent\/post?text=L\u2019automne est la saison du latte \u00e0 la citrouille \u00e9pic\u00e9e, mais elle ne l\u2019a pas toujours \u00e9t\u00e9. Voici comment cette boisson est devenue un vrai ph\u00e9nom\u00e8ne.&amp;url=https:\/\/stories.starbucks.ca\/fr\/stories\/2023\/le-latte-a-la-citrouille-epicee-fete-ses-20-ans\/\">\n\t<span class=\"sbux-icon-button__circle\">\n\t\t<span class=\"sbux-icon-button__icon-container\">\n\t\t\t<span class=\"sbux-icon-button__icon\">\n\t\t\t\t<svg\n\taria-hidden=\"true\"\n\tfill=\"none\"\n\tfocusable=\"false\"\n\theight=\"24\"\n\tviewBox=\"0 0 24 24\"\n\twidth=\"24\"\n\txmlns=\"http:\/\/www.w3.org\/2000\/svg\"\n>\n\t<path\n\t\td=\"m16.07 11.24.23.1a4.6 4.6 0 0 1 2.32 2.3c.59 1.37.64 3.6-1.14 5.37-1.35 1.36-3 1.97-5.34 1.99h-.01c-2.64-.02-4.66-.9-6.02-2.63-1.2-1.54-1.83-3.68-1.85-6.36V12c.01-2.69.64-4.83 1.85-6.37C7.47 3.9 9.49 3.02 12.13 3c2.64.02 4.69.9 6.1 2.62.68.85 1.2 1.88 1.51 3.06l-1.51.4a6.59 6.59 0 0 0-1.2-2.44c-1.1-1.35-2.74-2.04-4.9-2.05-2.14.02-3.75.7-4.8 2.04C6.33 7.88 5.82 9.68 5.8 12c.02 2.31.53 4.12 1.51 5.37 1.05 1.34 2.67 2.02 4.8 2.04 1.94-.01 3.21-.47 4.27-1.53a3.27 3.27 0 0 0 .8-3.6 2.86 2.86 0 0 0-1.2-1.3c-.13 1-.43 1.8-.92 2.42a3.53 3.53 0 0 1-2.72 1.33 3.98 3.98 0 0 1-2.4-.6 2.8 2.8 0 0 1-1.28-2.23c-.1-1.8 1.33-3.1 3.56-3.24.8-.04 1.54 0 2.22.1-.09-.55-.27-.99-.54-1.31-.38-.44-.96-.66-1.74-.67h-.02c-.62 0-1.46.17-2 .99l-1.29-.89a3.8 3.8 0 0 1 3.3-1.69h.02c2.35.02 3.75 1.48 3.89 4.04Zm-5.85 2.58c.05.94 1.06 1.38 2.04 1.32.96-.05 2.05-.43 2.24-2.74a7.62 7.62 0 0 0-2.17-.15c-1.61.09-2.15.87-2.1 1.56h-.01Z\"\n\t\tfill=\"currentColor\"\n\t\/>\n<\/svg>\n\t\t\t\t<svg\n\taria-hidden=\"true\"\n\tfill=\"none\"\n\tfocusable=\"false\"\n\theight=\"24\"\n\tviewBox=\"0 0 24 24\"\n\twidth=\"24\"\n\txmlns=\"http:\/\/www.w3.org\/2000\/svg\"\n>\n\t<path\n\t\td=\"m16.07 11.24.23.1a4.6 4.6 0 0 1 2.32 2.3c.59 1.37.64 3.6-1.14 5.37-1.35 1.36-3 1.97-5.34 1.99h-.01c-2.64-.02-4.66-.9-6.02-2.63-1.2-1.54-1.83-3.68-1.85-6.36V12c.01-2.69.64-4.83 1.85-6.37C7.47 3.9 9.49 3.02 12.13 3c2.64.02 4.69.9 6.1 2.62.68.85 1.2 1.88 1.51 3.06l-1.51.4a6.59 6.59 0 0 0-1.2-2.44c-1.1-1.35-2.74-2.04-4.9-2.05-2.14.02-3.75.7-4.8 2.04C6.33 7.88 5.82 9.68 5.8 12c.02 2.31.53 4.12 1.51 5.37 1.05 1.34 2.67 2.02 4.8 2.04 1.94-.01 3.21-.47 4.27-1.53a3.27 3.27 0 0 0 .8-3.6 2.86 2.86 0 0 0-1.2-1.3c-.13 1-.43 1.8-.92 2.42a3.53 3.53 0 0 1-2.72 1.33 3.98 3.98 0 0 1-2.4-.6 2.8 2.8 0 0 1-1.28-2.23c-.1-1.8 1.33-3.1 3.56-3.24.8-.04 1.54 0 2.22.1-.09-.55-.27-.99-.54-1.31-.38-.44-.96-.66-1.74-.67h-.02c-.62 0-1.46.17-2 .99l-1.29-.89a3.8 3.8 0 0 1 3.3-1.69h.02c2.35.02 3.75 1.48 3.89 4.04Zm-5.85 2.58c.05.94 1.06 1.38 2.04 1.32.96-.05 2.05-.43 2.24-2.74a7.62 7.62 0 0 0-2.17-.15c-1.61.09-2.15.87-2.1 1.56h-.01Z\"\n\t\tfill=\"currentColor\"\n\t\/>\n<\/svg>\n\t\t\t<\/span>\n\t\t<\/span>\n\t<\/span>\n\t<span class=\"sbux-icon-button__label visually-hidden\">Partager sur Threads<\/span>\n\t<span class=\"sbux-icon-button__backdrop\"><\/span>\n<\/a>\n\t\t<\/li>\n\t\n\t\t\t<li class=\"sbux-share-post__item\">\n\t\t\t<a\tclass=\"sbux-icon-button sbux-site-header__action\"\n\ttarget=\"_blank\" href=\"https:\/\/www.linkedin.com\/shareArticle?mini=true&amp;summary=L\u2019automne est la saison du latte \u00e0 la citrouille \u00e9pic\u00e9e, mais elle ne l\u2019a pas toujours \u00e9t\u00e9. Voici comment cette boisson est devenue un vrai ph\u00e9nom\u00e8ne.&amp;title=Le latte \u00e0 la citrouille \u00e9pic\u00e9e f\u00eate ses 20\u202fans\u202f: d\u00e9couvrez l\u2019histoire de cette boisson Starbucks&amp;url=https:\/\/stories.starbucks.ca\/fr\/stories\/2023\/le-latte-a-la-citrouille-epicee-fete-ses-20-ans\/\">\n\t<span class=\"sbux-icon-button__circle\">\n\t\t<span class=\"sbux-icon-button__icon-container\">\n\t\t\t<span class=\"sbux-icon-button__icon\">\n\t\t\t\t<svg\n\taria-hidden=\"true\"\n\tfill=\"none\"\n\tfocusable=\"false\"\n\theight=\"24\"\n\tviewBox=\"0 0 24 24\"\n\twidth=\"24\"\n\txmlns=\"http:\/\/www.w3.org\/2000\/svg\"\n>\n\t<path\n\t\td=\"M3 5.161a2.162 2.162 0 0 1 4.323 0c0 1.194-.968 2.182-2.162 2.182C3.969 7.343 3 6.355 3 5.161ZM20.995 21H21v-6.602c0-3.23-.695-5.718-4.47-5.718-1.816 0-3.034.996-3.531 1.94h-.053V8.983h-3.58v12.017h3.728v-5.95c0-1.567.297-3.082 2.237-3.082 1.912 0 1.94 1.788 1.94 3.182V21h3.724ZM3.297 8.983h3.732V21H3.297V8.983Z\"\n\t\tfill=\"currentColor\"\n\t\/>\n<\/svg>\n\t\t\t\t<svg\n\taria-hidden=\"true\"\n\tfill=\"none\"\n\tfocusable=\"false\"\n\theight=\"24\"\n\tviewBox=\"0 0 24 24\"\n\twidth=\"24\"\n\txmlns=\"http:\/\/www.w3.org\/2000\/svg\"\n>\n\t<path\n\t\td=\"M3 5.161a2.162 2.162 0 0 1 4.323 0c0 1.194-.968 2.182-2.162 2.182C3.969 7.343 3 6.355 3 5.161ZM20.995 21H21v-6.602c0-3.23-.695-5.718-4.47-5.718-1.816 0-3.034.996-3.531 1.94h-.053V8.983h-3.58v12.017h3.728v-5.95c0-1.567.297-3.082 2.237-3.082 1.912 0 1.94 1.788 1.94 3.182V21h3.724ZM3.297 8.983h3.732V21H3.297V8.983Z\"\n\t\tfill=\"currentColor\"\n\t\/>\n<\/svg>\n\t\t\t<\/span>\n\t\t<\/span>\n\t<\/span>\n\t<span class=\"sbux-icon-button__label visually-hidden\">Partager sur LinkedIn<\/span>\n\t<span class=\"sbux-icon-button__backdrop\"><\/span>\n<\/a>\n\t\t<\/li>\n\t\n\t<li class=\"sbux-share-post__item\">\n\t\t<button\tclass=\"sbux-icon-button sbux-site-header__action\"\n\tdata-copy-to-clipboard=\"1\">\n\t<span class=\"sbux-icon-button__circle\">\n\t\t<span class=\"sbux-icon-button__icon-container\">\n\t\t\t<span class=\"sbux-icon-button__icon\">\n\t\t\t\t<svg\n\taria-hidden=\"true\"\n\tfill=\"none\"\n\tfocusable=\"false\"\n\theight=\"24\"\n\tviewBox=\"0 0 24 24\"\n\twidth=\"24\"\n\txmlns=\"http:\/\/www.w3.org\/2000\/svg\"\n>\n\t<path\n\t\td=\"M17 7c1.39 0 2.56.48 3.54 1.46A4.83 4.83 0 0 1 22 12c0 1.38-.48 2.56-1.46 3.54A4.83 4.83 0 0 1 17 17h-3.5a.75.75 0 0 1 0-1.5H17a3.5 3.5 0 1 0-.03-7H13.5a.75.75 0 0 1 0-1.5H17ZM4.52 14.47A3.5 3.5 0 0 1 7 8.5h3.5a.75.75 0 0 0 0-1.5H7c-1.38 0-2.56.5-3.54 1.46A4.8 4.8 0 0 0 2 12c0 1.38.49 2.56 1.46 3.54A4.81 4.81 0 0 0 7 17h3.5a.75.75 0 0 0 0-1.5H7.03c-.94 0-1.84-.37-2.5-1.03Zm4.36-3.22h6.25a.75.75 0 0 1 0 1.5H8.88a.75.75 0 0 1 0-1.5Z\"\n\t\tfill=\"currentColor\"\n\t\/>\n<\/svg>\n\t\t\t\t<svg\n\taria-hidden=\"true\"\n\tfill=\"none\"\n\tfocusable=\"false\"\n\theight=\"24\"\n\tviewBox=\"0 0 24 24\"\n\twidth=\"24\"\n\txmlns=\"http:\/\/www.w3.org\/2000\/svg\"\n>\n\t<path\n\t\td=\"M17 7c1.39 0 2.56.48 3.54 1.46A4.83 4.83 0 0 1 22 12c0 1.38-.48 2.56-1.46 3.54A4.83 4.83 0 0 1 17 17h-3.5a.75.75 0 0 1 0-1.5H17a3.5 3.5 0 1 0-.03-7H13.5a.75.75 0 0 1 0-1.5H17ZM4.52 14.47A3.5 3.5 0 0 1 7 8.5h3.5a.75.75 0 0 0 0-1.5H7c-1.38 0-2.56.5-3.54 1.46A4.8 4.8 0 0 0 2 12c0 1.38.49 2.56 1.46 3.54A4.81 4.81 0 0 0 7 17h3.5a.75.75 0 0 0 0-1.5H7.03c-.94 0-1.84-.37-2.5-1.03Zm4.36-3.22h6.25a.75.75 0 0 1 0 1.5H8.88a.75.75 0 0 1 0-1.5Z\"\n\t\tfill=\"currentColor\"\n\t\/>\n<\/svg>\n\t\t\t<\/span>\n\t\t<\/span>\n\t<\/span>\n\t<span class=\"sbux-icon-button__label visually-hidden\">Copier le lien vers cette publication<\/span>\n\t<span class=\"sbux-icon-button__backdrop\"><\/span>\n<\/button>\n\t<\/li>\n<\/ul>\n<ul class=\"sbux-post-details is-style-meta\">\n\t<li class=\"sbux-post-details__item\">\n\t\t<time\n\t\t\titemprop=\"timeRequired\"\n\t\t\tdatetime=\"PT7M\"\n\t\t>\n\t\t\t7 min read\t\t<\/time>\n\t<\/li>\n\t\t<li class=\"sbux-post-details__item\">\n\t\t<time\n\t\t\titemprop=\"datePublished\"\n\t\t\tdatetime=\"2023-08-23T08:00:00-04:00\"\n\t\t>\n\t\t\tao\u00fbt 23, 2023\t\t<\/time>\n\t<\/li>\n\t<\/ul>\n<body><p class=\"has-text-align-center wp-block-paragraph\"><strong><em>C\u2019est l\u2019automne chez Starbucks! D\u00e8s le 24\u202fao\u00fbt, les magasins offrent de <a href=\"https:\/\/stories.starbucks.ca\/fr\/stories\/2023\/10749\" target=\"_blank\" rel=\"noreferrer noopener\">nouveau les boissons et les aliments de la saison<\/a>, comme le latte \u00e0 la citrouille \u00e9pic\u00e9e. Mais il n\u2019en a pas toujours \u00e9t\u00e9 ainsi. Voici comment cette boisson est devenue un vrai ph\u00e9nom\u00e8ne.<\/em>\u00a0<\/strong><\/p>\n<\/body>\n\n<body><p class=\"wp-block-paragraph\">On imagine mal le retour de l\u2019automne sans les saveurs r\u00e9confortantes d\u2019un latte \u00e0 la citrouille \u00e9pic\u00e9e de Starbucks. Toutefois, il y a vingt ans, la grande histoire d\u2019amour entre cette saison et ces saveurs n\u2019avait pas encore commenc\u00e9. L\u2019hiver\u202f2002, le <a href=\"https:\/\/stories.starbucks.ca\/fr\/stories\/2022\/moka-a-la-menthe-poivree-starbucks-une-histoire-damour\/\" target=\"_blank\" rel=\"noreferrer noopener\">moka \u00e0 la menthe poivr\u00e9e<\/a> a \u00e9t\u00e9 la premi\u00e8re boisson saisonni\u00e8re \u00e0 obtenir un franc succ\u00e8s, et l\u2019entreprise esp\u00e9rait remporter un autre grand succ\u00e8s l\u2019automne suivant. Responsable du d\u00e9veloppement des boissons \u00e0 l\u2019\u00e9poque, Peter Dukes se souvient des efforts d\u00e9ploy\u00e9s par son \u00e9quipe pour cr\u00e9er la premi\u00e8re boisson d\u2019automne de l\u2019entreprise.\u00a0<\/p>\n<\/body>\n\n<body><p class=\"wp-block-paragraph\">\u00ab\u202fNous avons commenc\u00e9 par dresser une \u00e9norme liste d\u2019id\u00e9es, que nous avons affich\u00e9es sur un mur, explique Peter. Je pense qu\u2019il y en avait une centaine. Puis, nous avons commenc\u00e9 \u00e0 faire le tri et \u00e0 r\u00e9duire notre liste \u00e0 environ 20\u202fsaveurs diff\u00e9rentes, notamment les saveurs de chocolat et de caramel\u202f\u2013 tr\u00e8s faciles \u00e0 combiner \u00e0 du caf\u00e9\u202f\u2013, d\u2019orange et de cannelle&#8230; Nous avons s\u00e9lectionn\u00e9 la citrouille, aussi.\u202f\u00bb\u00a0<\/p>\n<\/body>\n\n<body><p class=\"wp-block-paragraph\">Les r\u00e9sultats d\u2019un sondage \u00e9crit indiquaient clairement que des clientes et clients potentiels \u00e9taient plus susceptibles d\u2019acheter des boissons aux saveurs de chocolat et de caramel. Cependant, la saveur de citrouille avait quelque chose de particulier. Elle a donn\u00e9 de tr\u00e8s bons r\u00e9sultats pour son \u00ab\u202fcaract\u00e8re unique\u202f\u00bb. Peter et son \u00e9quipe ont donc d\u00e9cid\u00e9 de creuser cette id\u00e9e et ont maintenu la saveur de citrouille sur leur liste d\u2019options s\u00e9lectionn\u00e9es.\u00a0<\/p>\n<\/body>\n\n<body><p class=\"wp-block-paragraph\">Un jour de printemps en\u202f2003, l\u2019\u00e9quipe s\u2019est retrouv\u00e9e dans le \u00ab\u202fLiquid Lab\u202f\u00bb (laboratoire des liquides), un espace s\u00e9curis\u00e9 pour la recherche et le d\u00e9veloppement situ\u00e9 au 7<sup>e<\/sup>\u202f\u00e9tage du si\u00e8ge social de Starbucks \u00e0 Seattle. Apr\u00e8s avoir dispos\u00e9 des d\u00e9corations d\u2019automne \u00e0 l\u2019aspect kitsch et des tartes \u00e0 la citrouille dans la salle, les membres de l\u2019\u00e9quipe ont commenc\u00e9 \u00e0 explorer des pistes. Chacun et chacune prenait une bouch\u00e9e de tarte accompagn\u00e9e d\u2019un caf\u00e9 espresso chaud afin de cerner les saveurs de la tarte qui se mariaient le mieux au caf\u00e9.\u00a0\u00a0<\/p>\n<\/body>\n\n<body><p class=\"wp-block-paragraph\">Pendant les trois mois qui suivirent, l\u2019\u00e9quipe a peaufin\u00e9 la recette de cette boisson qui combine du caf\u00e9 espresso, de la sauce \u00e0 la citrouille et du lait vapeur, le tout garni de cr\u00e8me fouett\u00e9e et saupoudr\u00e9 d\u2019une garniture \u00e0 la citrouille \u00e9pic\u00e9e. Au cours d\u2019un essai, les r\u00e9sultats de la boisson \u00e0 la saveur de citrouille ont largement d\u00e9pass\u00e9 ceux des boissons aux saveurs de chocolat et de caramel. Il ne restait plus qu\u2019\u00e0 trouver un nom.\u00a0<\/p>\n<\/body>\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/stories.starbucks.com\/uploads\/2023\/08\/2003-Pumpkin-Spice-Latte-810x1024.jpg\" alt=\"\" class=\"wp-image-178793\" style=\"width:608px;height:768px\" width=\"608\" height=\"768\" \/><\/figure>\n\n\n<body><p class=\"wp-block-paragraph\">\u00ab\u202fOn voulait que le nom soit vraiment hors du commun, par exemple \u00ab\u202flatte r\u00e9colte d\u2019automne\u202f\u00bb, pr\u00e9cise Peter. Nous avons fini par appeler notre boisson \u00ab\u202flatte \u00e0 la citrouille \u00e9pic\u00e9e\u202f\u00bb parce que les \u00e9pices jouent un r\u00f4le tr\u00e8s important\u202f: elles font ressortir la saveur de citrouille tout en rehaussant le caf\u00e9 espresso contenu dans la boisson.\u202f\u00bb\u00a0<\/p>\n<\/body>\n\n<body><p class=\"wp-block-paragraph\">Pendant l\u2019automne de\u202f2003, Starbucks a offert la boisson seulement dans une centaine de magasins \u00e0 Washington (D.C.) et \u00e0 Vancouver (Colombie-Britannique) pour la mettre \u00e0 l\u2019essai.\u00a0\u00a0<\/p>\n<\/body>\n\n<body><p class=\"wp-block-paragraph\">\u00ab\u202fD\u00e8s la premi\u00e8re semaine, on savait que notre boisson allait avoir du succ\u00e8s, d\u00e9clare Peter. Je me souviens d\u2019avoir appel\u00e9 les g\u00e9rants et g\u00e9rantes de magasin pour conna\u00eetre la r\u00e9action de la client\u00e8le, et de sentir leur enthousiasme \u00e0 travers le t\u00e9l\u00e9phone.\u202f\u00bb\u00a0<\/p>\n<\/body>\n\n<body><p class=\"wp-block-paragraph\">L\u2019automne suivant, le latte \u00e0 la citrouille \u00e9pic\u00e9e (surnomm\u00e9 \u00ab\u202fPSL\u202f\u00bb aux \u00c9tats-Unis) a \u00e9t\u00e9 lanc\u00e9 dans tous les magasins au Canada et aux \u00c9tats-Unis. Ensuite, pendant quelques ann\u00e9es, l\u2019entreprise a song\u00e9 \u00e0 le remplacer par une nouvelle boisson. Il en \u00e9tait question jusqu\u2019en\u202f2006, lorsque Facebook et Twitter sont arriv\u00e9s. Les clientes et clients ont alors commenc\u00e9 \u00e0 faire l\u2019\u00e9loge du latte \u00e0 la citrouille \u00e9pic\u00e9e sur les m\u00e9dias sociaux.\u00a0<\/p>\n<\/body>\n\n<body><p class=\"wp-block-paragraph\">\u00ab\u202fLe lancement du latte \u00e0 la citrouille \u00e9pic\u00e9e s\u2019est tr\u00e8s bien d\u00e9roul\u00e9, et puis ensuite, nous avons discut\u00e9 de la possibilit\u00e9 de ne plus l\u2019offrir, remarque Peter. \u00c0 ce moment-l\u00e0, on se disait qu\u2019il valait mieux surprendre constamment la client\u00e8le avec des produits nouveaux. Heureusement, nous avons continu\u00e9 \u00e0 l\u2019offrir. Avec l\u2019arriv\u00e9e des m\u00e9dias sociaux, le succ\u00e8s de la boisson a pris une tout autre proportion.\u202f\u00bb\u00a0<\/p>\n<\/body>\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/stories.starbucks.com\/uploads\/2023\/08\/2014-PSL-Social-Leaves-1024x683.jpg\" alt=\"\" class=\"wp-image-178797\" \/><\/figure>\n\n\n<body><p class=\"wp-block-paragraph\">Des millions de lattes \u00e0 la citrouille \u00e9pic\u00e9e et des milliers de publications avec le photos de la boisson plus tard, celle-ci fait d\u00e9finitivement partie de la culture de son \u00e9poque. Dans les ann\u00e9es\u202f2010, on trouvait sur le march\u00e9 d\u2019innombrables produits \u00e0 l\u2019ar\u00f4me de citrouille \u00e9pic\u00e9e, tels que des bougies ou du jambon. Les m\u00e9dias ont remarqu\u00e9 que le ph\u00e9nom\u00e8ne prenait de l\u2019ampleur, et le sujet a \u00e9t\u00e9 repris aussi bien le matin par des animateurs d\u2019\u00e9missions de t\u00e9l\u00e9 que tard le soir par des com\u00e9diens. En\u202f2012, une p\u00e9nurie d\u2019ingr\u00e9dients a m\u00eame pouss\u00e9 certains journaux \u00e0 d\u00e9clarer un \u00ab\u202f\u00e9tat d\u2019urgence en mati\u00e8re de citrouille\u202f\u00bb. Parall\u00e8lement, la boisson a d\u00e9velopp\u00e9 une certaine personnalit\u00e9. Un compte Twitter (aujourd\u2019hui X) et un profil Instagram lui sont d\u00e9di\u00e9s depuis\u202f2014, suivis par des milliers de personnes.\u00a0\u00a0<\/p>\n<\/body>\n\n\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/stories.starbucks.com\/uploads\/sites\/13\/2023\/08\/PA082-Fall-Promo-PSL-20-Timeline-CA-FR.pdf\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>T\u00e9l\u00e9chargez la chronologie des \u00e9v\u00e9nements li\u00e9s au latte \u00e0 la citrouille \u00e9pic\u00e9e<\/strong><\/a><\/div>\n\n\n<body><p class=\"wp-block-paragraph\">De nos jours, lorsqu\u2019elle retrouve les saveurs de l\u2019automne, la client\u00e8le fait part de son enthousiasme en publiant de courtes vid\u00e9os sur TikTok et Instagram. Il ne s\u2019agit pas seulement du latte \u00e0 la citrouille \u00e9pic\u00e9e, mais aussi du <a href=\"https:\/\/fr.starbucks.ca\/menu\/product\/2123113\/iced\" target=\"_blank\" rel=\"noopener noreferrer\" class=\"is-external-link\" aria-describedby=\"external-link-description\">caf\u00e9 infus\u00e9 \u00e0 froid avec cr\u00e8me \u00e0 la citrouille<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\" focusable=\"false\" height=\"13\" viewBox=\"0 0 13 13\" width=\"13\">\n\t<path d=\"M13 .43v3.9a.43.43 0 1 1-.87 0V1.48l-6.19 6.2a.43.43 0 0 1-.61 0 .43.43 0 0 1 0-.62l6.2-6.2H8.66a.43.43 0 1 1 0-.86h3.9c.24 0 .43.2.43.43ZM11.27 11.7V6.5a.43.43 0 1 0-.87 0v5.2c0 .24-.2.43-.43.43H1.3a.43.43 0 0 1-.43-.43V3.03c0-.24.2-.43.43-.43h5.2a.43.43 0 1 0 0-.87H1.3c-.72 0-1.3.59-1.3 1.3v8.67c0 .72.58 1.3 1.3 1.3h8.67c.71 0 1.3-.58 1.3-1.3Z\" fill=\"currentColor\"><\/path>\n<\/svg><\/a> et du nouveau th\u00e9 chai latte glac\u00e9 avec cr\u00e8me \u00e0 la citrouille, ainsi que de plusieurs <a href=\"https:\/\/stories.starbucks.ca\/fr\/stories\/2021\/le-nouveau-rehausseur-de-cafe-starbucks-a-la-citrouille-epicee-arrive-dans-les-supermarches-canadiens\/\" target=\"_blank\" rel=\"noreferrer noopener\">caf\u00e9s emball\u00e9s et boissons pr\u00eates \u00e0 boire vendus dans les \u00e9piceries<\/a>. Il ne s\u2019agit m\u00eame plus de l\u2019automne. Cet engouement a touch\u00e9 des march\u00e9s partout dans le monde, m\u00eame dans l\u2019h\u00e9misph\u00e8re sud, o\u00f9 c\u2019est le printemps qui arrive \u00e0 la m\u00eame p\u00e9riode de l\u2019ann\u00e9e.\u00a0\u00a0<\/p>\n<\/body>\n\n<body><p class=\"wp-block-paragraph\">Aujourd\u2019hui, vingt ans plus tard, Peter Dukes travaille encore chez Starbucks, mais au lieu de mettre au point des boissons \u00e0 base d\u2019espresso, il est charg\u00e9 \u00e0 pr\u00e9sent d\u2019inventer de nouveaux concepts pour les magasins. \u00c0 Burlington, dans l\u2019\u00c9tat de Washington, on peut encore voir son visage souriant sur une d\u00e9coration murale peinte pour souligner le 10<sup>e<\/sup>\u202fanniversaire du latte \u00e0 la citrouille \u00e9pic\u00e9e. Lorsque les gens apprennent qu\u2019il est le cr\u00e9ateur de cette boisson, ils lui demandent parfois d\u2019appara\u00eetre sur une photo avec eux.\u00a0\u00a0\u00a0<\/p>\n<\/body>\n\n<body><p class=\"wp-block-paragraph\">\u00ab\u202fAu d\u00e9but, personne ne savait ce que la boisson allait devenir, remarque Peter. Vingt ans plus tard, elle vole de ses propres ailes.\u202f\u00bb\u00a0<\/p>\n<\/body>\n\n<body><h2 class=\"wp-block-heading is-style-h4\"><strong>Quelques d\u00e9tails\u202f<\/strong>\u00a0<\/h2>\n<\/body>\n\n\n\n\n\n\n\n\n\n","protected":false},"excerpt":{"rendered":"<p>L\u2019automne est la saison du latte \u00e0 la citrouille \u00e9pic\u00e9e, mais elle ne l\u2019a pas toujours \u00e9t\u00e9. Voici comment cette boisson est devenue un vrai ph\u00e9nom\u00e8ne.<\/p>\n","protected":false},"author":149,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"ep_exclude_from_search":false,"sbux_color_theme":"default","sbux_typography_theme":"default","byline":"Heidi Peiper","sbux_is_featured":false,"featured_image_focal_point_x":0,"featured_image_focal_point_y":0,"hide_related_posts":false,"downloadable_assets":[],"footnotes":""},"categories":[2521],"tags":[1849,84],"class_list":["post-10789","post","type-post","status-publish","format-standard","hentry","category-boissons-et-aliments","tag-le-latte-a-la-citrouille-epicee","tag-starbucks-canada"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Le latte \u00e0 la citrouille \u00e9pic\u00e9e f\u00eate ses 20\u202fans\u202f: d\u00e9couvrez l\u2019histoire de cette boisson Starbucks<\/title>\n<meta name=\"description\" content=\"L\u2019automne est la saison du latte \u00e0 la citrouille \u00e9pic\u00e9e, mais elle ne l\u2019a pas toujours \u00e9t\u00e9. 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