{"id":15785,"date":"2024-11-02T10:00:00","date_gmt":"2024-11-02T14:00:00","guid":{"rendered":"https:\/\/stories.starbucks.ca\/fr\/?post_type=story&p=15785"},"modified":"2025-03-31T11:23:58","modified_gmt":"2025-03-31T15:23:58","slug":"place-a-la-joie-nos-sources-dinspiration-pour-les-tasses-des-fetes-de-cette-annee","status":"publish","type":"post","link":"https:\/\/stories.starbucks.ca\/fr\/stories\/2024\/place-a-la-joie-nos-sources-dinspiration-pour-les-tasses-des-fetes-de-cette-annee\/","title":{"rendered":"Place \u00e0 la joie! Nos sources d\u2019inspiration pour les tasses des F\u00eates de cette ann\u00e9e"},"content":{"rendered":"
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\n\t\t\t\t\t\n\t\t\t\t\t\tExp\u00e9rience client<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\n\t\t\t\tPlace \u00e0 la joie! Nos sources d\u2019inspiration pour les tasses des F\u00eates de cette ann\u00e9e\t\t\t<\/h1>\n\n\t\t\t\t\t\t\t
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\u00c0 compter du 7\u00a0novembre, des d\u00e9corations festives orneront les magasins Starbucks, etnous vous pr\u00e9sentons ici la magnifique collection des tasses des F\u00eates de cette ann\u00e9e.<\/p>\n\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t\t

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\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tnovembre 2, 2024\t\t\t\t\t\t\t\t<\/time>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\n\t<\/div>\n<\/div>\n
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    • \n\t\t\n\t\t\tnovembre 2, 2024\t\t<\/time>\n\t<\/li>\n\t<\/ul>\n

      \u00c0 compter du 7\u00a0novembre, des d\u00e9corations festives orneront les magasins Starbucks, etnous vous pr\u00e9sentons ici la magnifique collection des tasses des F\u00eates de cette ann\u00e9e.<\/em>
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      Selon Kristy\u00a0Cameron, directrice artistique chez Starbucks charg\u00e9e de la conception des tasses des F\u00eates cette ann\u00e9e, l\u2019\u00e9quipe souhaitait que nos boissons soient d\u00e9gust\u00e9es dans la joie.<\/p>\n<\/body>\n\n

      \u00ab\u00a0Nous aimons \u00e9voquer des moments de pure joie autour du caf\u00e9 pour inspirer le processus cr\u00e9atif, a indiqu\u00e9 Mme\u00a0Cameron. Nous avons pens\u00e9 \u00e0 la culture de caf\u00e9iers, \u00e0 la torr\u00e9faction des grains, aux tasses qu\u2019on l\u00e8ve \u00e0 la sant\u00e9 de quelqu\u2019un et aux lumi\u00e8res qui scintillent pour illustrer l\u2019ambiance chaleureuse de nos magasins et l\u2019enthousiasme de notre client\u00e8le et de nos partenaires pour nos tasses rouges de cette ann\u00e9e.\u00a0\u00bb\u00a0<\/p>\n<\/body>\n\n

      Nous avons utilis\u00e9 une palette de tons festifs, en combinant le vert de Starbucks, le rouge des canneberges et des pastels doux \u00e9voquant des couleurs de bonbons.<\/p>\n<\/body>\n\n

      \u00ab\u00a0Nous avons eu du plaisir \u00e0 jouer avec les tons de vert cette ann\u00e9e, a d\u00e9clar\u00e9 Mme\u00a0Cameron. Le vert jade est \u00e9clatant et vif, et nous adorons le fait qu\u2019il \u00e9voque les couleurs de notre marque en apportant une touche de joie \u00e0 nos tasses saisonni\u00e8res.\u00a0\u00bb<\/p>\n<\/body>\n\n

      Les d\u00e9tails rappellent les breloques qui ornent nos articles, et qui ressemblent aux d\u00e9corations ou aux bonbons \u00e0 la menthe traditionnels des F\u00eates. Sur le bord du manchon, nous avons dessin\u00e9 des lignes qui ressemblent \u00e0 des vagues, en r\u00e9f\u00e9rence \u00e0 notre sir\u00e8ne; \u00e0 l\u2019arri\u00e8re des tasses, nous avons repr\u00e9sent\u00e9 des \u00e9tiquettes o\u00f9 les baristas peuvent \u00e9crire un petit mot.<\/p>\n<\/body>\n\n

      \u00ab\u00a0Nous l\u2019appelons la vague de la sir\u00e8ne. Il s\u2019agit d\u2019une jolie fioriture festive qui d\u00e9core nos affiches et nos emballages, et qui sert d\u2019\u00e9tiquette-cadeau \u00e0 l\u2019arri\u00e8re de nos tasses pour permettre aux baristas d\u2019\u00e9crire quelque chose \u00e0 nos clients et clientes, a-t-elle ajout\u00e9. Comme il est presque identique aux cheveux de notre sir\u00e8ne, ce motif attire le regard sur notre logo, en jouant avec les formes et l\u2019espace.\u00a0\u00bb<\/p>\n<\/body>\n\n

      Le th\u00e8me de cette ann\u00e9e, qui souligne la joie des festivit\u00e9s, revient tout au long de la campagne.<\/p>\n<\/body>\n\n

      \u00ab\u00a0Nous avions cette id\u00e9e de voix qui s\u2019unissent, qui s\u2019ajouteraient en quelque sorte au chant de notre sir\u00e8ne, a-t-elle indiqu\u00e9. C\u2019est musical, d\u2019une certaine fa\u00e7on.\u00a0\u00bb<\/p>\n<\/body>\n\n

      Pr\u00e9sentation des motifs des tasses de cette ann\u00e9e<\/strong><\/h2>\n<\/body>\n\n

      Constitu\u00e9e de quatre tasses pour boisson chaude et d\u2019un gobelet pour boisson froide, la gamme des tasses des F\u00eates de cette ann\u00e9e saura plaire \u00e0 tout le monde.<\/p>\n<\/body>\n\n\n\t\t\t

      \n\t\t\t\t\t<\/div>\n\t\t
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      Meilleurs v\u0153uxPour ce motif, les designers de Starbucks ont imagin\u00e9 des tasses de caf\u00e9, vues d\u2019en haut, entre personnes qui c\u00e9l\u00e8brent un moment partag\u00e9. Les points interconnect\u00e9s rappellent les lumi\u00e8res scintillantes de No\u00ebl et les moments pass\u00e9s ensemble \u00e0 savourer un caf\u00e9.<\/p><\/body>\t<\/div>\n<\/div>\n\n\n\n\t\t\t

      \n\t\t\t\t\t<\/div>\n\t\t
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      Joyeuse rencontreSi vous avez d\u00e9j\u00e0 eu l\u2019occasion de visiter un atelier de torr\u00e9faction Starbucks Reserve\u00ae, vous vous souviendrez du moment merveilleux o\u00f9 le caf\u00e9 torr\u00e9fi\u00e9 se d\u00e9verse sur un plateau rond en m\u00e9tal et o\u00f9 un bras m\u00e9canique brasse les grains fra\u00eechement torr\u00e9fi\u00e9s pour qu\u2019ils refroidissent. C\u2019est ce moment qui \u00e9tait \u00e0 l\u2019origine de cette tasse\u00a0: des formes circulaires se croisent pour former un motif qui c\u00e9l\u00e8bre l\u2019art de la torr\u00e9faction et la joie d\u2019\u00eatre ensemble.<\/p><\/body>\t<\/div>\n<\/div>\n\n\n\n\t\t\t

      \n\t\t\t\t\t<\/div>\n\t\t
      \n\t\t

      Paysage lyriqueCe motif pr\u00e9sente des lignes ondul\u00e9es dynamiques qui s\u2019unissent les unes aux autres, semblables aux rubans des F\u00eates et aux collines vallonn\u00e9es verdoyantes sur lesquelles le caf\u00e9 est cultiv\u00e9. Les bandes rouges, vertes et roses dispos\u00e9es en alternance cr\u00e9ent une suite harmonieuse de couleurs, comme un cadeau parfaitement emball\u00e9.\u00a0<\/p><\/body>\t<\/div>\n<\/div>\n\n\n\n\t\t\t

      \n\t\t\t\t\t<\/div>\n\t\t
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      Ch\u0153ur de la sir\u00e8neDes d\u00e9corations ray\u00e9es se combinent dans un ensemble de couleurs inspir\u00e9 des grains de caf\u00e9 r\u00e2tel\u00e9s sous le soleil et des lignes fluides de la sir\u00e8ne de Starbucks.<\/p><\/body>\t<\/div>\n<\/div>\n\n\n\n\t\t\t

      \n\t\t\t\"\"\t\t<\/div>\n\t\t
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      Gobelet desF\u00eatesDes d\u00e9corations festives ornent le gobelet pour boisson froide des F\u00eates et ajoutent une touche de joie aux boissons glac\u00e9es de la saison.\u00a0<\/p><\/body>\t<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

      \u00c0 compter du 7\u00a0novembre, des d\u00e9corations festives orneront les magasins Starbucks, etnous vous pr\u00e9sentons ici la magnifique collection des tasses des F\u00eates de cette ann\u00e9e.<\/p>\n","protected":false},"author":352,"featured_media":15777,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"ep_exclude_from_search":false,"sbux_color_theme":"default","sbux_typography_theme":"default","byline":"By Heidi Peiper\/Starbucks Stories","sbux_is_featured":false,"featured_image_focal_point_x":0,"featured_image_focal_point_y":0,"hide_related_posts":false,"downloadable_assets":[],"footnotes":""},"categories":[2525],"tags":[],"class_list":["post-15785","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-experience-client"],"yoast_head":"\nPlace \u00e0 la joie! 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