{"id":16409,"date":"2024-12-05T06:00:00","date_gmt":"2024-12-05T11:00:00","guid":{"rendered":"https:\/\/stories.starbucks.ca\/fr\/?post_type=story&#038;p=16409"},"modified":"2025-03-31T11:28:33","modified_gmt":"2025-03-31T15:28:33","slug":"decouvrez-lorigine-du-cafe-de-fetes-le-plus-populaire-de-starbucks","status":"publish","type":"post","link":"https:\/\/stories.starbucks.ca\/fr\/stories\/2024\/decouvrez-lorigine-du-cafe-de-fetes-le-plus-populaire-de-starbucks\/","title":{"rendered":"D\u00e9couvrez l\u2019origine du caf\u00e9 de F\u00eates le plus populaire de Starbucks"},"content":{"rendered":"<div class=\"sbx-page-header-featured alignfull has-large-flow-space requires-no-top-page-spacing\">\n\t<div class=\"sbx-page-header-featured__inner\">\n\t\t<div class=\"sbx-page-header-featured__content\">\n\t\t\t\t\t\t\t<div class=\"sbx-page-header-featured__top-meta\">\n\t\t\t\t\t<a href=\"https:\/\/stories.starbucks.ca\/fr\/stories\/category\/lart-du-cafe\/cafe\/\" class=\"sbux-pill\">\n\t\t\t\t\t\t<span>Caf\u00e9<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\n\t\t\t<h1\t\t\t\tclass=\"sbx-page-header-featured__title is-style-display-sm\"\n\t\t\t\titemprop=\"headline\"\n\t\t\t>\n\t\t\t\tD\u00e9couvrez l\u2019origine du caf\u00e9 de F\u00eates le plus populaire de Starbucks\t\t\t<\/h1>\n\n\t\t\t\t\t\t\t<div class=\"sbx-page-header-featured__excerpt\" itemprop=\"abstract\">\n\t\t\t\t\t<p>M\u00e9lange de No\u00ebl Starbucks : Nous revenons au d\u00e9but pour voir comment tout a commenc\u00e9 et comment le m\u00e9lange a chang\u00e9 \u00e0 jamais le cours de l\u2019histoire de Starbucks.<\/p>\n\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t\t<div class=\"sbx-page-header-featured__bottom-meta\">\n\t\t\t\t\t<div class=\"sbux-meta\">\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div 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0-3.034.996-3.531 1.94h-.053V8.983h-3.58v12.017h3.728v-5.95c0-1.567.297-3.082 2.237-3.082 1.912 0 1.94 1.788 1.94 3.182V21h3.724ZM3.297 8.983h3.732V21H3.297V8.983Z\"\n\t\tfill=\"currentColor\"\n\t\/>\n<\/svg>\n\t\t\t\t<svg\n\taria-hidden=\"true\"\n\tfill=\"none\"\n\tfocusable=\"false\"\n\theight=\"24\"\n\tviewBox=\"0 0 24 24\"\n\twidth=\"24\"\n\txmlns=\"http:\/\/www.w3.org\/2000\/svg\"\n>\n\t<path\n\t\td=\"M3 5.161a2.162 2.162 0 0 1 4.323 0c0 1.194-.968 2.182-2.162 2.182C3.969 7.343 3 6.355 3 5.161ZM20.995 21H21v-6.602c0-3.23-.695-5.718-4.47-5.718-1.816 0-3.034.996-3.531 1.94h-.053V8.983h-3.58v12.017h3.728v-5.95c0-1.567.297-3.082 2.237-3.082 1.912 0 1.94 1.788 1.94 3.182V21h3.724ZM3.297 8.983h3.732V21H3.297V8.983Z\"\n\t\tfill=\"currentColor\"\n\t\/>\n<\/svg>\n\t\t\t<\/span>\n\t\t<\/span>\n\t<\/span>\n\t<span class=\"sbux-icon-button__label visually-hidden\">Partager sur LinkedIn<\/span>\n\t<span class=\"sbux-icon-button__backdrop\"><\/span>\n<\/a>\n\t\t<\/li>\n\t\n\t<li 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0-1.5Z\"\n\t\tfill=\"currentColor\"\n\t\/>\n<\/svg>\n\t\t\t\t<svg\n\taria-hidden=\"true\"\n\tfill=\"none\"\n\tfocusable=\"false\"\n\theight=\"24\"\n\tviewBox=\"0 0 24 24\"\n\twidth=\"24\"\n\txmlns=\"http:\/\/www.w3.org\/2000\/svg\"\n>\n\t<path\n\t\td=\"M17 7c1.39 0 2.56.48 3.54 1.46A4.83 4.83 0 0 1 22 12c0 1.38-.48 2.56-1.46 3.54A4.83 4.83 0 0 1 17 17h-3.5a.75.75 0 0 1 0-1.5H17a3.5 3.5 0 1 0-.03-7H13.5a.75.75 0 0 1 0-1.5H17ZM4.52 14.47A3.5 3.5 0 0 1 7 8.5h3.5a.75.75 0 0 0 0-1.5H7c-1.38 0-2.56.5-3.54 1.46A4.8 4.8 0 0 0 2 12c0 1.38.49 2.56 1.46 3.54A4.81 4.81 0 0 0 7 17h3.5a.75.75 0 0 0 0-1.5H7.03c-.94 0-1.84-.37-2.5-1.03Zm4.36-3.22h6.25a.75.75 0 0 1 0 1.5H8.88a.75.75 0 0 1 0-1.5Z\"\n\t\tfill=\"currentColor\"\n\t\/>\n<\/svg>\n\t\t\t<\/span>\n\t\t<\/span>\n\t<\/span>\n\t<span class=\"sbux-icon-button__label visually-hidden\">Copier le lien vers cette publication<\/span>\n\t<span class=\"sbux-icon-button__backdrop\"><\/span>\n<\/button>\n\t<\/li>\n<\/ul>\n<ul class=\"sbux-post-details is-style-meta\">\n\t<li class=\"sbux-post-details__item\">\n\t\t<time\n\t\t\titemprop=\"timeRequired\"\n\t\t\tdatetime=\"PT9M\"\n\t\t>\n\t\t\t9 min read\t\t<\/time>\n\t<\/li>\n\t\t<li class=\"sbux-post-details__item\">\n\t\t<time\n\t\t\titemprop=\"datePublished\"\n\t\t\tdatetime=\"2024-12-05T06:00:00-05:00\"\n\t\t>\n\t\t\tD\u00e9cembre 5, 2024\t\t<\/time>\n\t<\/li>\n\t<\/ul>\n<body><p class=\"has-text-align-center wp-block-paragraph\"><em><br><br>Le M\u00e9lange de No\u00ebl Starbucks a quelque chose de magique. C\u2019est peut-\u00eatre son ar\u00f4me r\u00e9confortant ou l\u2019harmonie de ses saveurs distinctives. Ou encore son emballage festif, qui recouvre le caf\u00e9 comme un joli cadeau.\u00a0 Revenons au d\u00e9but pour voir comment tout a<br>commenc\u00e9 et comment le m\u00e9lange a chang\u00e9 \u00e0 jamais le cours de l\u2019histoire de Starbucks.<br><\/em><br><\/p>\n<\/body>\n\n<body><p class=\"wp-block-paragraph\">\u00c0 ses d\u00e9buts, Starbucks ne servait pas encore de caf\u00e9 filtre. L\u2019entreprise vendait uniquement des grains de caf\u00e9 fra\u00eechement torr\u00e9fi\u00e9s que vous pouviez rapporter \u00e0 la maison. Si <a class=\"is-external-link\" aria-describedby=\"external-link-description\" target=\"_blank\" rel=\"noopener noreferrer\">vous<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\" focusable=\"false\" height=\"13\" viewBox=\"0 0 13 13\" width=\"13\">\n\t<path d=\"M13 .43v3.9a.43.43 0 1 1-.87 0V1.48l-6.19 6.2a.43.43 0 0 1-.61 0 .43.43 0 0 1 0-.62l6.2-6.2H8.66a.43.43 0 1 1 0-.86h3.9c.24 0 .43.2.43.43ZM11.27 11.7V6.5a.43.43 0 1 0-.87 0v5.2c0 .24-.2.43-.43.43H1.3a.43.43 0 0 1-.43-.43V3.03c0-.24.2-.43.43-.43h5.2a.43.43 0 1 0 0-.87H1.3c-.72 0-1.3.59-1.3 1.3v8.67c0 .72.58 1.3 1.3 1.3h8.67c.71 0 1.3-.58 1.3-1.3Z\" fill=\"currentColor\"><\/path>\n<\/svg><\/a> avez d\u00e9j\u00e0 visit\u00e9 le <a href=\"https:\/\/archive.starbucks.com\/record\/our-original-store\" class=\"is-external-link\" aria-describedby=\"external-link-description\" target=\"_blank\" rel=\"noopener noreferrer\">magasin d\u2019origine du march\u00e9 Pike Place<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\" focusable=\"false\" height=\"13\" viewBox=\"0 0 13 13\" width=\"13\">\n\t<path d=\"M13 .43v3.9a.43.43 0 1 1-.87 0V1.48l-6.19 6.2a.43.43 0 0 1-.61 0 .43.43 0 0 1 0-.62l6.2-6.2H8.66a.43.43 0 1 1 0-.86h3.9c.24 0 .43.2.43.43ZM11.27 11.7V6.5a.43.43 0 1 0-.87 0v5.2c0 .24-.2.43-.43.43H1.3a.43.43 0 0 1-.43-.43V3.03c0-.24.2-.43.43-.43h5.2a.43.43 0 1 0 0-.87H1.3c-.72 0-1.3.59-1.3 1.3v8.67c0 .72.58 1.3 1.3 1.3h8.67c.71 0 1.3-.58 1.3-1.3Z\" fill=\"currentColor\"><\/path>\n<\/svg><\/a>, vous pouvez avoir une bonne id\u00e9e de l\u2019ambiance\u00a0: de longs comptoirs en bois et des bacs remplis de grains de caf\u00e9, qui proviennent d\u2019endroits comme le Guatemala, le <a class=\"is-external-link\" aria-describedby=\"external-link-description\" target=\"_blank\" rel=\"noopener noreferrer\">Kenya<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\" focusable=\"false\" height=\"13\" viewBox=\"0 0 13 13\" width=\"13\">\n\t<path d=\"M13 .43v3.9a.43.43 0 1 1-.87 0V1.48l-6.19 6.2a.43.43 0 0 1-.61 0 .43.43 0 0 1 0-.62l6.2-6.2H8.66a.43.43 0 1 1 0-.86h3.9c.24 0 .43.2.43.43ZM11.27 11.7V6.5a.43.43 0 1 0-.87 0v5.2c0 .24-.2.43-.43.43H1.3a.43.43 0 0 1-.43-.43V3.03c0-.24.2-.43.43-.43h5.2a.43.43 0 1 0 0-.87H1.3c-.72 0-1.3.59-1.3 1.3v8.67c0 .72.58 1.3 1.3 1.3h8.67c.71 0 1.3-.58 1.3-1.3Z\" fill=\"currentColor\"><\/path>\n<\/svg><\/a> et Sumatra, pes\u00e9s et d\u00e9pos\u00e9s \u00e0 la cuill\u00e8re dans des sacs de papier.<\/p>\n<\/body>\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"https:\/\/stories.starbucks.com\/uploads\/sites\/9\/2024\/12\/1970s-Pike_Place_Market_Interior-Starbucks_Seattle-Archives.jpg\" alt=\"\" class=\"wp-image-36961\" \/><\/figure>\n\n\n<body><p class=\"wp-block-paragraph\">En\u00a01984, le lendemain de l\u2019Action de gr\u00e2ce aux \u00c9tats-Unis, l\u2019entreprise a d\u00e9cid\u00e9 d\u2019essayer quelque chose de nouveau avec le lancement du tout premier caf\u00e9 des F\u00eates\u00a0\u2013 le M\u00e9lange de No\u00ebl Starbucks. Compos\u00e9 de grains d\u2019Am\u00e9rique latine pour leur vivacit\u00e9 et d\u2019Indon\u00e9sie pour leur douceur, il a \u00e9t\u00e9 cr\u00e9\u00e9 pour aller de pair avec les saveurs de la saison. Des grains de caf\u00e9 vieillis avec soin de l\u2019\u00eele de Sumatra qui ajoutent un go\u00fbt l\u00e9g\u00e8rement \u00e9pic\u00e9 apportent la <a class=\"is-external-link\" aria-describedby=\"external-link-description\" target=\"_blank\" rel=\"noopener noreferrer\">touche finale<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\" focusable=\"false\" height=\"13\" viewBox=\"0 0 13 13\" width=\"13\">\n\t<path d=\"M13 .43v3.9a.43.43 0 1 1-.87 0V1.48l-6.19 6.2a.43.43 0 0 1-.61 0 .43.43 0 0 1 0-.62l6.2-6.2H8.66a.43.43 0 1 1 0-.86h3.9c.24 0 .43.2.43.43ZM11.27 11.7V6.5a.43.43 0 1 0-.87 0v5.2c0 .24-.2.43-.43.43H1.3a.43.43 0 0 1-.43-.43V3.03c0-.24.2-.43.43-.43h5.2a.43.43 0 1 0 0-.87H1.3c-.72 0-1.3.59-1.3 1.3v8.67c0 .72.58 1.3 1.3 1.3h8.67c.71 0 1.3-.58 1.3-1.3Z\" fill=\"currentColor\"><\/path>\n<\/svg><\/a>.<\/p>\n<\/body>\n\n\n\n<body><p class=\"wp-block-paragraph\">Gay Niven was Starbucks merchandising manager that year and remembers closing the company\u2019s five stores early the night before Thanksgiving to prepare for the holiday season. She and the team decorated with fresh poinsettias and cedar garland from the Pike <a class=\"is-external-link\" aria-describedby=\"external-link-description\" target=\"_blank\" rel=\"noopener noreferrer\">Place Market\u2019s garden<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\" focusable=\"false\" height=\"13\" viewBox=\"0 0 13 13\" width=\"13\">\n\t<path d=\"M13 .43v3.9a.43.43 0 1 1-.87 0V1.48l-6.19 6.2a.43.43 0 0 1-.61 0 .43.43 0 0 1 0-.62l6.2-6.2H8.66a.43.43 0 1 1 0-.86h3.9c.24 0 .43.2.43.43ZM11.27 11.7V6.5a.43.43 0 1 0-.87 0v5.2c0 .24-.2.43-.43.43H1.3a.43.43 0 0 1-.43-.43V3.03c0-.24.2-.43.43-.43h5.2a.43.43 0 1 0 0-.87H1.3c-.72 0-1.3.59-1.3 1.3v8.67c0 .72.58 1.3 1.3 1.3h8.67c.71 0 1.3-.58 1.3-1.3Z\" fill=\"currentColor\"><\/path>\n<\/svg><\/a> store and lined the shelves with gift baskets filled with mugs, <a class=\"is-external-link\" aria-describedby=\"external-link-description\" target=\"_blank\" rel=\"noopener noreferrer\">coffee<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\" focusable=\"false\" height=\"13\" viewBox=\"0 0 13 13\" width=\"13\">\n\t<path d=\"M13 .43v3.9a.43.43 0 1 1-.87 0V1.48l-6.19 6.2a.43.43 0 0 1-.61 0 .43.43 0 0 1 0-.62l6.2-6.2H8.66a.43.43 0 1 1 0-.86h3.9c.24 0 .43.2.43.43ZM11.27 11.7V6.5a.43.43 0 1 0-.87 0v5.2c0 .24-.2.43-.43.43H1.3a.43.43 0 0 1-.43-.43V3.03c0-.24.2-.43.43-.43h5.2a.43.43 0 1 0 0-.87H1.3c-.72 0-1.3.59-1.3 1.3v8.67c0 .72.58 1.3 1.3 1.3h8.67c.71 0 1.3-.58 1.3-1.3Z\" fill=\"currentColor\"><\/path>\n<\/svg><\/a> and tea. And when the doors opened on Black Friday, Nov. 23, there was Starbucks Christmas Blend.<\/p>\n<\/body>\n\n<body><p class=\"wp-block-paragraph\">\u201cI do think that Christmas Blend was a really a pivotal moment for Starbucks, where it really hit on something that was like, \u2018This is really good,\u2019\u201d Niven said.<\/p>\n<\/body>\n\n<body><p class=\"wp-block-paragraph\">Gay\u00a0Niven \u00e9tait gestionnaire du marchandisage de Starbucks cette ann\u00e9e-l\u00e0 et elle se souvient d\u2019avoir ferm\u00e9 les cinq magasins de l\u2019entreprise t\u00f4t le soir pr\u00e9c\u00e9dant l\u2019Action de gr\u00e2ce pour pr\u00e9parer la saison des F\u00eates. Elle et l\u2019\u00e9quipe ont orn\u00e9 les magasins de guirlandes de poinsettias et de c\u00e8dre frais qui provenaient du <a class=\"is-external-link\" aria-describedby=\"external-link-description\" target=\"_blank\" rel=\"noopener noreferrer\">jardin du march\u00e9 Pike Place<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\" focusable=\"false\" height=\"13\" viewBox=\"0 0 13 13\" width=\"13\">\n\t<path d=\"M13 .43v3.9a.43.43 0 1 1-.87 0V1.48l-6.19 6.2a.43.43 0 0 1-.61 0 .43.43 0 0 1 0-.62l6.2-6.2H8.66a.43.43 0 1 1 0-.86h3.9c.24 0 .43.2.43.43ZM11.27 11.7V6.5a.43.43 0 1 0-.87 0v5.2c0 .24-.2.43-.43.43H1.3a.43.43 0 0 1-.43-.43V3.03c0-.24.2-.43.43-.43h5.2a.43.43 0 1 0 0-.87H1.3c-.72 0-1.3.59-1.3 1.3v8.67c0 .72.58 1.3 1.3 1.3h8.67c.71 0 1.3-.58 1.3-1.3Z\" fill=\"currentColor\"><\/path>\n<\/svg><\/a> et ont d\u00e9pos\u00e9 sur les \u00e9tag\u00e8res des paniers-cadeaux remplis de tasses, de <a class=\"is-external-link\" aria-describedby=\"external-link-description\" target=\"_blank\" rel=\"noopener noreferrer\">caf\u00e9<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\" focusable=\"false\" height=\"13\" viewBox=\"0 0 13 13\" width=\"13\">\n\t<path d=\"M13 .43v3.9a.43.43 0 1 1-.87 0V1.48l-6.19 6.2a.43.43 0 0 1-.61 0 .43.43 0 0 1 0-.62l6.2-6.2H8.66a.43.43 0 1 1 0-.86h3.9c.24 0 .43.2.43.43ZM11.27 11.7V6.5a.43.43 0 1 0-.87 0v5.2c0 .24-.2.43-.43.43H1.3a.43.43 0 0 1-.43-.43V3.03c0-.24.2-.43.43-.43h5.2a.43.43 0 1 0 0-.87H1.3c-.72 0-1.3.59-1.3 1.3v8.67c0 .72.58 1.3 1.3 1.3h8.67c.71 0 1.3-.58 1.3-1.3Z\" fill=\"currentColor\"><\/path>\n<\/svg><\/a> et de th\u00e9. Lorsque l\u2019\u00e9quipe a ouvert les portes du magasin pour le Vendredi fou, un 23\u00a0novembre, on y trouvait le M\u00e9lange de No\u00ebl Starbucks.<\/p>\n<\/body>\n\n<body><p class=\"wp-block-paragraph\">\u00ab\u00a0Je pense que l\u2019ajout du M\u00e9lange de No\u00ebl a vraiment \u00e9t\u00e9 un tournant pour Starbucks. \u00c0 ce moment, l\u2019entreprise tenait r\u00e9ellement quelque chose de \u201ctr\u00e8s bon\u201d\u00a0\u00bb, a indiqu\u00e9 Niven.<\/p>\n<\/body>\n\n<body><p class=\"wp-block-paragraph\"><strong>Un favori des F\u00eates fait son entr\u00e9e<\/strong><\/p>\n<\/body>\n\n<body><p class=\"wp-block-paragraph\">Le seul atelier de torr\u00e9faction de l\u2019entreprise a rapidement eu de la difficult\u00e9 \u00e0 r\u00e9pondre \u00e0 la demande, car les clients et clientes ramassaient des sacs du M\u00e9lange de No\u00ebl Starbucks pour eux-m\u00eames ou pour offrir en cadeau. (C\u2019\u00e9tait <a href=\"https:\/\/stories.starbucks.ca\/fr\/stories\/2020\/celebrons-les-20-ans-de-la-carte-starbucks\/\">plus de 15\u00a0ans avant l\u2019arriv\u00e9e des cartes-cadeaux Starbucks<\/a>.)<\/p>\n<\/body>\n\n<body><p class=\"wp-block-paragraph\"><a href=\"https:\/\/archive.starbucks.com\/record\/dave-seymour\" class=\"is-external-link\" aria-describedby=\"external-link-description\" target=\"_blank\" rel=\"noopener noreferrer\">Dave\u00a0Seymour<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\" focusable=\"false\" height=\"13\" viewBox=\"0 0 13 13\" width=\"13\">\n\t<path d=\"M13 .43v3.9a.43.43 0 1 1-.87 0V1.48l-6.19 6.2a.43.43 0 0 1-.61 0 .43.43 0 0 1 0-.62l6.2-6.2H8.66a.43.43 0 1 1 0-.86h3.9c.24 0 .43.2.43.43ZM11.27 11.7V6.5a.43.43 0 1 0-.87 0v5.2c0 .24-.2.43-.43.43H1.3a.43.43 0 0 1-.43-.43V3.03c0-.24.2-.43.43-.43h5.2a.43.43 0 1 0 0-.87H1.3c-.72 0-1.3.59-1.3 1.3v8.67c0 .72.58 1.3 1.3 1.3h8.67c.71 0 1.3-.58 1.3-1.3Z\" fill=\"currentColor\"><\/path>\n<\/svg><\/a>, partenaire (employ\u00e9) de l\u2019atelier de torr\u00e9faction depuis 42\u00a0ans, a commenc\u00e9 \u00e0 travailler le m\u00eame jour que l\u2019ancien directeur g\u00e9n\u00e9ral de Starbucks, Howard\u00a0Schultz, en 1982, et faisait partie \u00e0 ce moment d\u2019une \u00e9quipe d\u2019environ 20\u00a0personnes dans l\u2019entrep\u00f4t d\u2019exp\u00e9dition et de r\u00e9ception. Il se rappelle qu\u2019il recevait des commandes urgentes par t\u00e9l\u00e9phone et par messagerie vocale et les transcrivait \u00e0 la main sur un bon de commande en papier. Les personnes responsables de la torr\u00e9faction mettaient en marche les machines de torr\u00e9faction, puis son \u00e9quipe prenait le relais pour <a class=\"is-external-link\" aria-describedby=\"external-link-description\" target=\"_blank\" rel=\"noopener noreferrer\">emballer<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\" focusable=\"false\" height=\"13\" viewBox=\"0 0 13 13\" width=\"13\">\n\t<path d=\"M13 .43v3.9a.43.43 0 1 1-.87 0V1.48l-6.19 6.2a.43.43 0 0 1-.61 0 .43.43 0 0 1 0-.62l6.2-6.2H8.66a.43.43 0 1 1 0-.86h3.9c.24 0 .43.2.43.43ZM11.27 11.7V6.5a.43.43 0 1 0-.87 0v5.2c0 .24-.2.43-.43.43H1.3a.43.43 0 0 1-.43-.43V3.03c0-.24.2-.43.43-.43h5.2a.43.43 0 1 0 0-.87H1.3c-.72 0-1.3.59-1.3 1.3v8.67c0 .72.58 1.3 1.3 1.3h8.67c.71 0 1.3-.58 1.3-1.3Z\" fill=\"currentColor\"><\/path>\n<\/svg><\/a> le caf\u00e9 fra\u00eechement torr\u00e9fi\u00e9 dans des bo\u00eetes de m\u00e9tal de 20\u00a0livres et les <a class=\"is-external-link\" aria-describedby=\"external-link-description\" target=\"_blank\" rel=\"noopener noreferrer\">livrer<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\" focusable=\"false\" height=\"13\" viewBox=\"0 0 13 13\" width=\"13\">\n\t<path d=\"M13 .43v3.9a.43.43 0 1 1-.87 0V1.48l-6.19 6.2a.43.43 0 0 1-.61 0 .43.43 0 0 1 0-.62l6.2-6.2H8.66a.43.43 0 1 1 0-.86h3.9c.24 0 .43.2.43.43ZM11.27 11.7V6.5a.43.43 0 1 0-.87 0v5.2c0 .24-.2.43-.43.43H1.3a.43.43 0 0 1-.43-.43V3.03c0-.24.2-.43.43-.43h5.2a.43.43 0 1 0 0-.87H1.3c-.72 0-1.3.59-1.3 1.3v8.67c0 .72.58 1.3 1.3 1.3h8.67c.71 0 1.3-.58 1.3-1.3Z\" fill=\"currentColor\"><\/path>\n<\/svg><\/a> d\u2019un bout \u00e0 l\u2019autre de la ville. Souvent, le travail s\u2019effectuait si <a class=\"is-external-link\" aria-describedby=\"external-link-description\" target=\"_blank\" rel=\"noopener noreferrer\">rapidement<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\" focusable=\"false\" height=\"13\" viewBox=\"0 0 13 13\" width=\"13\">\n\t<path d=\"M13 .43v3.9a.43.43 0 1 1-.87 0V1.48l-6.19 6.2a.43.43 0 0 1-.61 0 .43.43 0 0 1 0-.62l6.2-6.2H8.66a.43.43 0 1 1 0-.86h3.9c.24 0 .43.2.43.43ZM11.27 11.7V6.5a.43.43 0 1 0-.87 0v5.2c0 .24-.2.43-.43.43H1.3a.43.43 0 0 1-.43-.43V3.03c0-.24.2-.43.43-.43h5.2a.43.43 0 1 0 0-.87H1.3c-.72 0-1.3.59-1.3 1.3v8.67c0 .72.58 1.3 1.3 1.3h8.67c.71 0 1.3-.58 1.3-1.3Z\" fill=\"currentColor\"><\/path>\n<\/svg><\/a> que les bo\u00eetes arrivaient dans les magasins encore chaudes.\u00ab\u00a0Le M\u00e9lange de No\u00ebl a \u00e9t\u00e9 notre premier grand succ\u00e8s, alors il nous fallait en quelque sorte en deviner le volume, et nos estimations n\u2019\u00e9taient pas les meilleures\u2026 Nous recevions des appels pour pr\u00e9parer des commandes urgentes de 1\u00a0000\u00a0livres, s\u2019est souvenu M.\u00a0Seymour. \u00c0 cette \u00e9poque, lorsque nous pr\u00e9parions une commande urgente, nous pouvions facilement l\u2019emballer et la livrer en quelques heures.\u00a0\u00bb<\/p>\n<\/body>\n\n<body><p class=\"wp-block-paragraph\">L\u2019ann\u00e9e suivante, l\u2019engouement entourant le M\u00e9lange de No\u00ebl Starbucks a commenc\u00e9 \u00e0 s\u2019accro\u00eetre \u00e0 l\u2019automne, et les magasins affichaient des calendriers pour compter le nombre de jours jusqu\u2019\u00e0 son retour. Lorsque le m\u00e9lange arrivait, les clients et clientes attendaient souvent dans des files qui allaient jusqu\u2019\u00e0 l\u2019ext\u00e9rieur, et les partenaires en magasin pouvaient passer un quart de travail complet de huit heures \u00e0 d\u00e9poser les grains \u00e0 la cuill\u00e8re dans des sacs pour les donner aux personnes qui attendaient.<\/p>\n<\/body>\n\n<body><p class=\"wp-block-paragraph\">M.\u00a0Seymour se souvient\u00a0: \u00ab\u00a0C\u2019est un peu <a class=\"is-external-link\" aria-describedby=\"external-link-description\" target=\"_blank\" rel=\"noopener noreferrer\">comme<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\" focusable=\"false\" height=\"13\" viewBox=\"0 0 13 13\" width=\"13\">\n\t<path d=\"M13 .43v3.9a.43.43 0 1 1-.87 0V1.48l-6.19 6.2a.43.43 0 0 1-.61 0 .43.43 0 0 1 0-.62l6.2-6.2H8.66a.43.43 0 1 1 0-.86h3.9c.24 0 .43.2.43.43ZM11.27 11.7V6.5a.43.43 0 1 0-.87 0v5.2c0 .24-.2.43-.43.43H1.3a.43.43 0 0 1-.43-.43V3.03c0-.24.2-.43.43-.43h5.2a.43.43 0 1 0 0-.87H1.3c-.72 0-1.3.59-1.3 1.3v8.67c0 .72.58 1.3 1.3 1.3h8.67c.71 0 1.3-.58 1.3-1.3Z\" fill=\"currentColor\"><\/path>\n<\/svg><\/a> ce qui arrive avec la sortie de la <a href=\"https:\/\/about.starbucks.com\/red-cup-giveaway-day\/\" class=\"is-external-link\" aria-describedby=\"external-link-description\" target=\"_blank\" rel=\"noopener noreferrer\">tasse rouge [des F\u00eates]<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\" focusable=\"false\" height=\"13\" viewBox=\"0 0 13 13\" width=\"13\">\n\t<path d=\"M13 .43v3.9a.43.43 0 1 1-.87 0V1.48l-6.19 6.2a.43.43 0 0 1-.61 0 .43.43 0 0 1 0-.62l6.2-6.2H8.66a.43.43 0 1 1 0-.86h3.9c.24 0 .43.2.43.43ZM11.27 11.7V6.5a.43.43 0 1 0-.87 0v5.2c0 .24-.2.43-.43.43H1.3a.43.43 0 0 1-.43-.43V3.03c0-.24.2-.43.43-.43h5.2a.43.43 0 1 0 0-.87H1.3c-.72 0-1.3.59-1.3 1.3v8.67c0 .72.58 1.3 1.3 1.3h8.67c.71 0 1.3-.58 1.3-1.3Z\" fill=\"currentColor\"><\/path>\n<\/svg><\/a> de nos jours. Tout le monde veut la premi\u00e8re livre ou la premi\u00e8re tasse.\u00a0\u00bb<\/p>\n<\/body>\n\n<body><p class=\"wp-block-paragraph\"><strong>Une nouvelle \u00e8re comme magasin<\/strong><\/p>\n<\/body>\n\n<body><p class=\"wp-block-paragraph\">En 1987, Starbucks a ouvert un nouveau chapitre\u00a0: les clients et clientes pouvaient savourer le M\u00e9lange de No\u00ebl Starbucks sous forme de caf\u00e9 filtre dans les magasins pour la premi\u00e8re fois. C\u2019\u00e9tait le d\u00e9but d\u2019une croissance extraordinaire pour l\u2019entreprise. De nouveaux magasins ont ouvert leurs portes \u00e0 Chicago et \u00e0 Vancouver, en Colombie-Britannique. \u00c0 ce moment, on comptait 17\u00a0magasins. Lorsque l\u2019entreprise a effectu\u00e9 son premier appel public \u00e0 l\u2019\u00e9pargne en 1992, l\u2019entreprise comptait 140\u00a0magasins et, en 1999, elle en comptait plus de 2\u00a0500, notamment dans de nouveaux march\u00e9s du Japon, du Royaume-Uni et de la Chine.<\/p>\n<\/body>\n\n<body><p class=\"wp-block-paragraph\"><a href=\"https:\/\/archive.starbucks.com\/record\/dave-olsen\" class=\"is-external-link\" aria-describedby=\"external-link-description\" target=\"_blank\" rel=\"noopener noreferrer\">Dave\u00a0Olsen<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\" focusable=\"false\" height=\"13\" viewBox=\"0 0 13 13\" width=\"13\">\n\t<path d=\"M13 .43v3.9a.43.43 0 1 1-.87 0V1.48l-6.19 6.2a.43.43 0 0 1-.61 0 .43.43 0 0 1 0-.62l6.2-6.2H8.66a.43.43 0 1 1 0-.86h3.9c.24 0 .43.2.43.43ZM11.27 11.7V6.5a.43.43 0 1 0-.87 0v5.2c0 .24-.2.43-.43.43H1.3a.43.43 0 0 1-.43-.43V3.03c0-.24.2-.43.43-.43h5.2a.43.43 0 1 0 0-.87H1.3c-.72 0-1.3.59-1.3 1.3v8.67c0 .72.58 1.3 1.3 1.3h8.67c.71 0 1.3-.58 1.3-1.3Z\" fill=\"currentColor\"><\/path>\n<\/svg><\/a>, partenaire depuis 27\u00a0ans et cr\u00e9ateur de la torr\u00e9faction espresso, a dirig\u00e9 la cr\u00e9ation du M\u00e9lange de No\u00ebl Starbucks pendant cette p\u00e9riode. Il ne fait aucun doute qu\u2019il s\u2019agissait de la premi\u00e8re gorg\u00e9e de caf\u00e9 Starbucks qui a r\u00e9joui des millions de nouveaux clients et nouvelles clientes. M.\u00a0Olsen prenait cette t\u00e2che au s\u00e9rieux chaque ann\u00e9e, cherchant \u00e0 trouver le juste \u00e9quilibre entre les caf\u00e9s d\u2019Am\u00e9rique latine, d\u2019Indon\u00e9sie et de Sumatra vieilli pour offrir cette tasse parfaite des F\u00eates.<\/p>\n<\/body>\n\n<body><p class=\"wp-block-paragraph\">\u00ab\u00a0Un m\u00e9lange bien pr\u00e9par\u00e9 ne pousse pas dans un seul arbre. Il faut r\u00e9unir des \u00e9l\u00e9ments, comme c\u2019est le cas pour l\u2019assemblage de vins de diff\u00e9rents c\u00e9pages ou vignobles. C\u2019est une chose en soi, et c\u2019\u00e9tait l\u2019objectif chaque ann\u00e9e\u00a0\u00bb, a dit M.\u00a0Olsen.<\/p>\n<\/body>\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"https:\/\/stories.starbucks.com\/uploads\/sites\/9\/2024\/12\/St-Bernard-Starbucks-Animation-Optimized.gif\" alt=\"\" class=\"wp-image-36969\" \/><\/figure>\n\n\n<body><p class=\"wp-block-paragraph\">Un nouveau mill\u00e9naire a permis d\u2019\u00e9crire un nouveau chapitre dans l\u2019histoire du M\u00e9lange de No\u00ebl Starbucks\u00a0: de nouvelles traditions des F\u00eates allaient \u00eatre instaur\u00e9es. Les <a href=\"https:\/\/stories.starbucks.ca\/fr\/stories\/2022\/celebration-du-25e-anniversaire-des-tasses-principalement-rouges-des-fetes-de-starbucks\/\">tasses rouges des F\u00eates<\/a> ont commenc\u00e9 \u00e0 annoncer la saison et le <a href=\"https:\/\/stories.starbucks.ca\/fr\/stories\/2022\/moka-a-la-menthe-poivree-starbucks-une-histoire-damour\/\">moka \u00e0 la menthe poivr\u00e9e a \u00e9t\u00e9 offert pour la premi\u00e8re fois<\/a> en 2002. Malgr\u00e9 tout, le M\u00e9lange de No\u00ebl Starbucks est demeur\u00e9 un favori gr\u00e2ce \u00e0 ses saveurs festives de chocolat \u00e9pic\u00e9 et de c\u00e8dre.<\/p>\n<\/body>\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"https:\/\/stories.starbucks.com\/uploads\/sites\/9\/2024\/12\/2009-12_years_Xmas_blend-338.jpg\" alt=\"\" class=\"wp-image-36973\" \/><\/figure>\n\n\n<body><p class=\"wp-block-paragraph\"><strong>1984\u00a0:<\/strong> Le M\u00e9lange de No\u00ebl Starbucks est pr\u00e9sent\u00e9 comme un caf\u00e9 en grains dans les magasins, et les grains sont d\u00e9pos\u00e9s \u00e0 la cuill\u00e8re dans des sacs de papier.<\/p>\n<\/body>\n\n<body><p class=\"wp-block-paragraph\"><strong>1987\u00a0:<\/strong> Starbucks devient un caf\u00e9 et les clients et clientes peuvent commander le M\u00e9lange de No\u00ebl Starbucks sous forme de caf\u00e9 filtre pour la premi\u00e8re fois.<\/p>\n<\/body>\n\n<body><p class=\"wp-block-paragraph\"><strong>1988\u00a0:<\/strong> Le M\u00e9lange de No\u00ebl Starbucks est offert pour la premi\u00e8re fois par commande postale.<\/p>\n<\/body>\n\n<body><p class=\"wp-block-paragraph\"><strong>1997\u00a0:<\/strong> Pour la premi\u00e8re fois, les clients et clientes d\u00e9gustent le M\u00e9lange de No\u00ebl Starbucks dans des <a href=\"https:\/\/stories.starbucks.ca\/fr\/stories\/2022\/celebration-du-25e-anniversaire-des-tasses-principalement-rouges-des-fetes-de-starbucks\/\">tasses rouges des F\u00eates<\/a>.<\/p>\n<\/body>\n\n<body><p class=\"wp-block-paragraph\"><strong>1998\u00a0:<\/strong> Le M\u00e9lange de No\u00ebl Starbucks et d\u2019autres caf\u00e9s emball\u00e9s arrivent sur les tablettes des \u00e9piceries.<\/p>\n<\/body>\n\n<body><p class=\"wp-block-paragraph\"><strong>2013\u00a0:<\/strong> Le M\u00e9lange des F\u00eates Starbucks est un m\u00e9lange unique de torr\u00e9faction moyenne pour la p\u00e9riode des F\u00eates, qui combine la vivacit\u00e9 des caf\u00e9s d\u2019Am\u00e9rique latine et la douceur des caf\u00e9s d\u2019Indon\u00e9sie.<\/p>\n<\/body>\n\n<body><p class=\"wp-block-paragraph\"><strong>2015\u00a0:<\/strong> Le M\u00e9lange de No\u00ebl Starbucks Reserve\u00ae est lanc\u00e9.<\/p>\n<\/body>\n\n<body><p class=\"wp-block-paragraph\"><strong>Au-del\u00e0 du M\u00e9lange de No\u00ebl<\/strong><\/p>\n<\/body>\n\n<body><p class=\"wp-block-paragraph\">En 2015, inspir\u00e9e par l\u2019ouverture du premier Atelier de torr\u00e9faction Starbucks Reserve \u00e0 Seattle l\u2019ann\u00e9e pr\u00e9c\u00e9dente, Starbucks a cr\u00e9\u00e9 son premier M\u00e9lange de No\u00ebl Starbucks Reserve\u00ae.<\/p>\n<\/body>\n\n<body><p class=\"wp-block-paragraph\"><a href=\"https:\/\/archive.starbucks.com\/record\/leslie-wolford\" class=\"is-external-link\" aria-describedby=\"external-link-description\" target=\"_blank\" rel=\"noopener noreferrer\">Leslie\u00a0Wolford<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\" focusable=\"false\" height=\"13\" viewBox=\"0 0 13 13\" width=\"13\">\n\t<path d=\"M13 .43v3.9a.43.43 0 1 1-.87 0V1.48l-6.19 6.2a.43.43 0 0 1-.61 0 .43.43 0 0 1 0-.62l6.2-6.2H8.66a.43.43 0 1 1 0-.86h3.9c.24 0 .43.2.43.43ZM11.27 11.7V6.5a.43.43 0 1 0-.87 0v5.2c0 .24-.2.43-.43.43H1.3a.43.43 0 0 1-.43-.43V3.03c0-.24.2-.43.43-.43h5.2a.43.43 0 1 0 0-.87H1.3c-.72 0-1.3.59-1.3 1.3v8.67c0 .72.58 1.3 1.3 1.3h8.67c.71 0 1.3-.58 1.3-1.3Z\" fill=\"currentColor\"><\/path>\n<\/svg><\/a>, directrice du d\u00e9veloppement du caf\u00e9 et du th\u00e9, faisait partie de l\u2019\u00e9quipe qui a cr\u00e9\u00e9 le tout premier m\u00e9lange des F\u00eates pour les caf\u00e9s Starbucks Reserve\u00ae. Elle avait commenc\u00e9 \u00e0 travailler pour l\u2019entreprise comme barista en 1991 et elle aime profond\u00e9ment le M\u00e9lange de No\u00ebl Starbucks.<\/p>\n<\/body>\n\n<body><p class=\"wp-block-paragraph\">\u00ab\u00a0Chaque personne a une histoire \u00e0 raconter sur la premi\u00e8re fois qu\u2019elle a go\u00fbt\u00e9 \u00e0 ce caf\u00e9, a affirm\u00e9 Mme\u00a0Wolford. Elle peut dire o\u00f9 elle \u00e9tait, ce qu\u2019elle c\u00e9l\u00e9brait.\u00a0\u00bb<\/p>\n<\/body>\n\n<body><p class=\"wp-block-paragraph\"><strong>C\u00e9l\u00e9bration du M\u00e9lange de No\u00ebl\u00a02024<\/strong><\/p>\n<\/body>\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"https:\/\/stories.starbucks.com\/uploads\/sites\/9\/2024\/11\/Starbucks-Christmas-Blend-Trio.png\" alt=\"\" class=\"wp-image-36485\" \/><\/figure>\n\n\n<body><p class=\"wp-block-paragraph\">Le M\u00e9lange de No\u00ebl Starbucks fait maintenant partie de la famille de caf\u00e9s saisonniers qui s\u2019inscrit dans les traditions des F\u00eates de millions de personnes dans le monde et qui comprend le M\u00e9lange de No\u00ebl Starbucks (moulu et en grains), le M\u00e9lange de No\u00ebl Starbucks d\u00e9ca, le M\u00e9lange des F\u00eates Starbucks et le M\u00e9lange de No\u00ebl Starbucks Reserve\u00ae.<\/p>\n<\/body>\n\n<body><p class=\"wp-block-paragraph\">Gay\u00a0Niven, qui a travaill\u00e9 pendant 30\u00a0ans chez Starbucks, aime toujours acheter le M\u00e9lange de No\u00ebl Starbucks pendant la p\u00e9riode des F\u00eates. \u00ab\u00a0Pendant toutes ces ann\u00e9es, la qualit\u00e9 du m\u00e9lange n\u2019a pas \u00e9t\u00e9 alt\u00e9r\u00e9e d\u2019une quelconque fa\u00e7on. [C\u2019est toujours] un m\u00e9lange tr\u00e8s agr\u00e9able et cors\u00e9 qui montre bien la force de la torr\u00e9faction de Starbucks, dit-elle. Je pense qu\u2019il est une source de grande fiert\u00e9.\u00a0\u00bb<\/p>\n<\/body>","protected":false},"excerpt":{"rendered":"<p>M\u00e9lange de No\u00ebl Starbucks : Nous revenons au d\u00e9but pour voir comment tout a commenc\u00e9 et comment le m\u00e9lange a chang\u00e9 \u00e0 jamais le cours de l\u2019histoire de Starbucks.<\/p>\n","protected":false},"author":352,"featured_media":16429,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"ep_exclude_from_search":false,"sbux_color_theme":"default","sbux_typography_theme":"default","byline":"","sbux_is_featured":false,"featured_image_focal_point_x":0,"featured_image_focal_point_y":0,"hide_related_posts":false,"downloadable_assets":[],"footnotes":""},"categories":[2537],"tags":[2353,84],"class_list":["post-16409","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cafe","tag-christmas-blend","tag-starbucks-canada"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - 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