{"id":21009,"date":"2026-09-24T08:37:05","date_gmt":"2026-09-24T12:37:05","guid":{"rendered":"https:\/\/stories.starbucks.ca\/fr\/?p=21009"},"modified":"2026-09-24T08:37:07","modified_gmt":"2026-09-24T12:37:07","slug":"nos-cafes-des-endroits-aimes-de-la-clientele-et-source-de-fierte-des-partenaires","status":"publish","type":"post","link":"https:\/\/stories.starbucks.ca\/fr\/stories\/2026\/nos-cafes-des-endroits-aimes-de-la-clientele-et-source-de-fierte-des-partenaires\/","title":{"rendered":"Nos caf\u00e9s, des endroits aim\u00e9s de la client\u00e8le et source de fiert\u00e9 des partenaires"},"content":{"rendered":"

Bonjour partenaires,\u00a0<\/p>\n<\/body>\n\n

Je souhaite vous annoncer une d\u00e9cision que nous avons prise en lien avec notre strat\u00e9gie Redevenir Starbucks.<\/p>\n<\/body>\n\n

Apr\u00e8s une \u00e9valuation minutieuse de notre groupe de caf\u00e9s en Am\u00e9rique du Nord, nous avons conclu que certains magasins ne sont pas en mesure de cr\u00e9er syst\u00e9matiquement l’exp\u00e9rience que nous souhaitons offrir \u00e0 notre client\u00e8le et \u00e0 nos partenaires ou ne semblent pas \u00eatre en bonne voie de produire des r\u00e9sultats financiers acceptables. Par cons\u00e9quent, nous proc\u00e9derons \u00e0 la fermeture d’environ 250\u00a0caf\u00e9s cette semaine. Ces \u00e9tablissements repr\u00e9sentent plus ou moins 1\u00a0% de nos caf\u00e9s en Am\u00e9rique du Nord, dont le nombre s’\u00e9l\u00e8ve \u00e0 plus 18\u00a0000.\u00a0<\/p>\n<\/body>\n\n

Pendant notre derni\u00e8re conf\u00e9rence sur les r\u00e9sultats financiers, nous avons d\u00e9clar\u00e9 que l’entreprise conna\u00eet de nouveau une forte croissance en Am\u00e9rique du Nord. Le service offert aux clients et clientes est rapide, leur exp\u00e9rience est uniforme, et l’ambiance dans les caf\u00e9s est accueillante et chaleureuse. Nous mettons les bouch\u00e9es doubles pour r\u00e9am\u00e9nager 1\u00a0500\u00a0caf\u00e9s, et le service Tablier vert est devenu la norme qui nous caract\u00e9rise. Notre strat\u00e9gie Redevenir Starbucks porte ses fruits.<\/a><\/p>\n<\/body>\n\n

Avec ces progr\u00e8s, nous avons une meilleure id\u00e9e du rendement de chaque caf\u00e9. La plupart des caf\u00e9s profitent de cette reprise g\u00e9n\u00e9rale, mais certains ont toujours un rendement en de\u00e7\u00e0 des attentes, malgr\u00e9 les efforts et l’engagement de chacun et chacune de vous.<\/p>\n<\/body>\n\n

Chaque ann\u00e9e, la gestion de notre portefeuille implique la fermeture et l’ouverture de caf\u00e9s. L’enthousiasme que nous avons d\u00e9j\u00e0 exprim\u00e9 auparavant n’a pas chang\u00e9\u00a0: nous voyons en Am\u00e9rique du Nord une occasion de croissance \u00e0 long terme. Nous d\u00e9veloppons des processus rigoureux pour l’ouverture de nouveaux caf\u00e9s et l’entreprise tient toujours \u00e0 cro\u00eetre en Am\u00e9rique du Nord.\u00a0\u00a0<\/p>\n<\/body>\n\n

La d\u00e9cision de fermer un caf\u00e9 n’est jamais facile \u00e0 prendre, et nous savons que la nouvelle portera un coup dur aux partenaires, \u00e0 la client\u00e8le et \u00e0 la communaut\u00e9 des caf\u00e9s touch\u00e9s.<\/p>\n<\/body>\n\n

Nous communiquerons directement avec les partenaires en question, et nous les aiderons de notre mieux \u00e0 traverser cette p\u00e9riode difficile, notamment en leur offrant des r\u00e9affectations, dans la mesure du possible. Les partenaires qui ne pourront pas b\u00e9n\u00e9ficier d’une r\u00e9affectation recevront des indemnit\u00e9s de d\u00e9part.<\/p>\n<\/body>\n\n

Au nom de l’entreprise, je souhaite remercier pour leur travail celles et ceux qui subissent les r\u00e9percussions de notre d\u00e9cision annonc\u00e9e aujourd’hui. Nous nous engageons \u00e0 vous soutenir pendant la transition.\u00a0\u00a0<\/p>\n<\/body>\n\n

Nous aiderons \u00e9galement les clientes et clients \u00e0 maintenir leur routine et leurs liens avec Starbucks en les invitant \u00e0 fr\u00e9quenter des caf\u00e9s situ\u00e9s \u00e0 proximit\u00e9 de ceux qui fermeront.<\/p>\n<\/body>\n\n

La raison de notre d\u00e9cision est simple\u00a0: nous voulons que chaque caf\u00e9 Starbucks soit un endroit aim\u00e9 de la client\u00e8le et une source de fiert\u00e9 pour les partenaires qui y travaillent.\u00a0<\/p>\n<\/body>\n\n

Merci de nous aider \u00e0 Redevenir Starbucks.\u00a0<\/p>\n<\/body>\n\n

Mike<\/p>\n<\/body>\n\n

chef de l\u2019exploitation<\/em><\/p>\n<\/body>","protected":false},"excerpt":{"rendered":"

Bonjour partenaires,\u00a0 Je souhaite vous annoncer une d\u00e9cision que nous avons prise en lien avec notre strat\u00e9gie Redevenir Starbucks. Apr\u00e8s une \u00e9valuation minutieuse de notre groupe de caf\u00e9s en Am\u00e9rique du Nord, nous avons conclu que certains magasins ne sont pas en mesure de cr\u00e9er syst\u00e9matiquement l’exp\u00e9rience que nous souhaitons offrir \u00e0 notre client\u00e8le et […]<\/p>\n","protected":false},"author":105,"featured_media":20965,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"ep_exclude_from_search":false,"starbucks_cheetahmail_notify_on_publish":false,"starbucks_aep_notified_at":0,"sbux_color_theme":"default","sbux_typography_theme":"default","byline":"Mike Grams , chef de l\u2019exploitation","sbux_is_featured":false,"featured_image_focal_point_x":0,"featured_image_focal_point_y":0,"hide_related_posts":false,"downloadable_assets":[],"footnotes":""},"categories":[2209],"tags":[],"class_list":["post-21009","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-centre-de-presse"],"yoast_head":"\nNos caf\u00e9s, des endroits aim\u00e9s de la client\u00e8le et source de fiert\u00e9 des partenaires - Starbucks Canada French<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/stories.starbucks.ca\/fr\/stories\/2026\/nos-cafes-des-endroits-aimes-de-la-clientele-et-source-de-fierte-des-partenaires\/\" \/>\n<meta property=\"og:locale\" content=\"fr_CA\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Nos caf\u00e9s, des endroits aim\u00e9s de la client\u00e8le et source de fiert\u00e9 des partenaires - Starbucks Canada French\" \/>\n<meta property=\"og:description\" content=\"Bonjour partenaires,\u00a0 Je souhaite vous annoncer une d\u00e9cision que nous avons prise en lien avec notre strat\u00e9gie Redevenir Starbucks. Apr\u00e8s une \u00e9valuation minutieuse de notre groupe de caf\u00e9s en Am\u00e9rique du Nord, nous avons conclu que certains magasins ne sont pas en mesure de cr\u00e9er syst\u00e9matiquement l’exp\u00e9rience que nous souhaitons offrir \u00e0 notre client\u00e8le et […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/stories.starbucks.ca\/fr\/stories\/2026\/nos-cafes-des-endroits-aimes-de-la-clientele-et-source-de-fierte-des-partenaires\/\" \/>\n<meta property=\"og:site_name\" content=\"Starbucks Canada French\" \/>\n<meta property=\"article:published_time\" content=\"2026-09-24T12:37:05+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-09-24T12:37:07+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/about.starbucks.com\/uploads\/sites\/13\/2026\/09\/SBX20250421-Starbucks-Partners-4-1024x683.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"683\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"msaunori\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"msaunori\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/stories.starbucks.ca\\\/fr\\\/stories\\\/2026\\\/nos-cafes-des-endroits-aimes-de-la-clientele-et-source-de-fierte-des-partenaires\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/stories.starbucks.ca\\\/fr\\\/stories\\\/2026\\\/nos-cafes-des-endroits-aimes-de-la-clientele-et-source-de-fierte-des-partenaires\\\/\"},\"author\":{\"name\":\"msaunori\",\"@id\":\"https:\\\/\\\/stories.starbucks.ca\\\/fr\\\/#\\\/schema\\\/person\\\/d0c22ac4fe1afb5be2d2738dc0a49581\"},\"headline\":\"Nos caf\u00e9s, des endroits aim\u00e9s de la client\u00e8le et source de fiert\u00e9 des partenaires\",\"datePublished\":\"2026-09-24T12:37:05+00:00\",\"dateModified\":\"2026-09-24T12:37:07+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/stories.starbucks.ca\\\/fr\\\/stories\\\/2026\\\/nos-cafes-des-endroits-aimes-de-la-clientele-et-source-de-fierte-des-partenaires\\\/\"},\"wordCount\":551,\"image\":{\"@id\":\"https:\\\/\\\/stories.starbucks.ca\\\/fr\\\/stories\\\/2026\\\/nos-cafes-des-endroits-aimes-de-la-clientele-et-source-de-fierte-des-partenaires\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/about.starbucks.com\\\/uploads\\\/sites\\\/13\\\/2026\\\/09\\\/SBX20250421-Starbucks-Partners-4.jpg\",\"articleSection\":[\"Centre de presse\"],\"inLanguage\":\"fr-CA\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/stories.starbucks.ca\\\/fr\\\/stories\\\/2026\\\/nos-cafes-des-endroits-aimes-de-la-clientele-et-source-de-fierte-des-partenaires\\\/\",\"url\":\"https:\\\/\\\/stories.starbucks.ca\\\/fr\\\/stories\\\/2026\\\/nos-cafes-des-endroits-aimes-de-la-clientele-et-source-de-fierte-des-partenaires\\\/\",\"name\":\"Nos caf\u00e9s, des endroits aim\u00e9s de la client\u00e8le et source de fiert\u00e9 des partenaires - 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