{"id":16549,"date":"2025-01-09T16:28:33","date_gmt":"2025-01-09T21:28:33","guid":{"rendered":"https:\/\/stories.starbucks.ca\/fr\/?post_type=press&#038;p=16549"},"modified":"2025-01-27T22:04:43","modified_gmt":"2025-01-28T03:04:43","slug":"message-de-brian-evolution-de-notre-enonce-de-mission","status":"publish","type":"press","link":"https:\/\/stories.starbucks.ca\/fr\/press\/2025\/message-de-brian-evolution-de-notre-enonce-de-mission\/","title":{"rendered":"Message de Brian\u202f: \u00c9volution de notre \u00e9nonc\u00e9 de mission\u00a0"},"content":{"rendered":"<div class=\"sbx-page-header-featured alignfull has-large-flow-space requires-no-top-page-spacing\">\n\t<div class=\"sbx-page-header-featured__inner\">\n\t\t<div class=\"sbx-page-header-featured__content\">\n\t\t\t\n\t\t\t<h1\t\t\t\tclass=\"sbx-page-header-featured__title is-style-display-sm\"\n\t\t\t\titemprop=\"headline\"\n\t\t\t>\n\t\t\t\tMessage de Brian\u202f: \u00c9volution de notre \u00e9nonc\u00e9 de mission\u00a0\t\t\t<\/h1>\n\n\t\t\t\n\t\t\t\t\t\t\t<div class=\"sbx-page-header-featured__bottom-meta\">\n\t\t\t\t\t<div class=\"sbux-meta\">\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"sbux-meta__item\">\n\t\t\t\t\t\t\t\t<time\n\t\t\t\t\t\t\t\t\titemprop=\"datePublished\"\n\t\t\t\t\t\t\t\t\tdatetime=\"2025-01-09T16:28:33-05:00\"\n\t\t\t\t\t\t\t\t>\n\t\t\t\t\t\t\t\t\tjanvier 9, 2025\t\t\t\t\t\t\t\t<\/time>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<div\n\t\t\t\tclass=\"sbx-page-header-featured__media\"\n\t\t\t\tstyle=\"--x: 0.5; --y: 0.5\"\n\t\t\t>\n\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1440\" height=\"700\" src=\"https:\/\/about.starbucks.com\/uploads\/sites\/13\/2025\/01\/SBX20230424-MissionLanding-FeatureHorizontal2.jpg\" class=\"sbx-page-header-featured__image wp-post-image\" alt=\"\" itemprop=\"image\" sizes=\"(max-width: 320px) 300px, (max-width: 586px) 480px, (max-width: 864px) 768px, 1280px\" loading=\"eager\" srcset=\"https:\/\/about.starbucks.com\/uploads\/sites\/13\/2025\/01\/SBX20230424-MissionLanding-FeatureHorizontal2.jpg 1440w, https:\/\/about.starbucks.com\/uploads\/sites\/13\/2025\/01\/SBX20230424-MissionLanding-FeatureHorizontal2-300x146.jpg 300w, https:\/\/about.starbucks.com\/uploads\/sites\/13\/2025\/01\/SBX20230424-MissionLanding-FeatureHorizontal2-1024x498.jpg 1024w, https:\/\/about.starbucks.com\/uploads\/sites\/13\/2025\/01\/SBX20230424-MissionLanding-FeatureHorizontal2-768x373.jpg 768w, https:\/\/about.starbucks.com\/uploads\/sites\/13\/2025\/01\/SBX20230424-MissionLanding-FeatureHorizontal2-1280x622.jpg 1280w, https:\/\/about.starbucks.com\/uploads\/sites\/13\/2025\/01\/SBX20230424-MissionLanding-FeatureHorizontal2-480x233.jpg 480w, https:\/\/about.starbucks.com\/uploads\/sites\/13\/2025\/01\/SBX20230424-MissionLanding-FeatureHorizontal2-320x156.jpg 320w, https:\/\/about.starbucks.com\/uploads\/sites\/13\/2025\/01\/SBX20230424-MissionLanding-FeatureHorizontal2-160x78.jpg 160w\" \/>\t\t\t<\/div>\n\t\t\t\t<!-- endif -->\n\t<\/div>\n<\/div>\n<ul class=\"sbux-share-post alignleft\">\n\t\n\t\t\t<li class=\"sbux-share-post__item\">\n\t\t\t<a\tclass=\"sbux-icon-button sbux-site-header__action\"\n\ttarget=\"_blank\" href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https:\/\/stories.starbucks.ca\/fr\/press\/2025\/message-de-brian-evolution-de-notre-enonce-de-mission\/\">\n\t<span class=\"sbux-icon-button__circle\">\n\t\t<span class=\"sbux-icon-button__icon-container\">\n\t\t\t<span class=\"sbux-icon-button__icon\">\n\t\t\t\t<svg\n\taria-hidden=\"true\"\n\tfill=\"none\"\n\tfocusable=\"false\"\n\theight=\"24\"\n\tviewBox=\"0 0 24 24\"\n\twidth=\"24\"\n\txmlns=\"http:\/\/www.w3.org\/2000\/svg\"\n>\n\t<path\n\t\td=\"M9.2 13.52V21h4.07v-7.48h3.04l.63-3.44h-3.67V8.87c0-1.82.71-2.52 2.56-2.52.57 0 1.03.02 1.3.05V3.28c-.5-.14-1.74-.28-2.45-.28C10.93 3 9.2 4.78 9.2 8.6v1.48H6.87v3.44H9.2Z\"\n\t\tfill=\"currentColor\"\n\t\/>\n<\/svg>\n\t\t\t\t<svg\n\taria-hidden=\"true\"\n\tfill=\"none\"\n\tfocusable=\"false\"\n\theight=\"24\"\n\tviewBox=\"0 0 24 24\"\n\twidth=\"24\"\n\txmlns=\"http:\/\/www.w3.org\/2000\/svg\"\n>\n\t<path\n\t\td=\"M9.2 13.52V21h4.07v-7.48h3.04l.63-3.44h-3.67V8.87c0-1.82.71-2.52 2.56-2.52.57 0 1.03.02 1.3.05V3.28c-.5-.14-1.74-.28-2.45-.28C10.93 3 9.2 4.78 9.2 8.6v1.48H6.87v3.44H9.2Z\"\n\t\tfill=\"currentColor\"\n\t\/>\n<\/svg>\n\t\t\t<\/span>\n\t\t<\/span>\n\t<\/span>\n\t<span class=\"sbux-icon-button__label visually-hidden\">Partager sur Facebook<\/span>\n\t<span class=\"sbux-icon-button__backdrop\"><\/span>\n<\/a>\n\t\t<\/li>\n\t\n\t\t\t<li class=\"sbux-share-post__item\">\n\t\t\t<a\tclass=\"sbux-icon-button sbux-site-header__action\"\n\ttarget=\"_blank\" href=\"https:\/\/www.threads.net\/intent\/post?text=Bonjour partenaires,\u00a0 Bonne ann\u00e9e! Je tiens \u00e0 vous remercier de nouveau pour vos efforts soutenus pendant la p\u00e9riode occup\u00e9e des F\u00eates. Je tiens \u00e9galement \u00e0 remercier toutes les personnes qui soutiennent nos \u00e9quipes et les communaut\u00e9s touch\u00e9es par les feux de for\u00eat d\u00e9vastateurs en Californie du Sud. \u00c0 tous nos partenaires de la r\u00e9gion, sachez [&hellip;]&amp;url=https:\/\/stories.starbucks.ca\/fr\/press\/2025\/message-de-brian-evolution-de-notre-enonce-de-mission\/\">\n\t<span class=\"sbux-icon-button__circle\">\n\t\t<span class=\"sbux-icon-button__icon-container\">\n\t\t\t<span class=\"sbux-icon-button__icon\">\n\t\t\t\t<svg\n\taria-hidden=\"true\"\n\tfill=\"none\"\n\tfocusable=\"false\"\n\theight=\"24\"\n\tviewBox=\"0 0 24 24\"\n\twidth=\"24\"\n\txmlns=\"http:\/\/www.w3.org\/2000\/svg\"\n>\n\t<path\n\t\td=\"m16.07 11.24.23.1a4.6 4.6 0 0 1 2.32 2.3c.59 1.37.64 3.6-1.14 5.37-1.35 1.36-3 1.97-5.34 1.99h-.01c-2.64-.02-4.66-.9-6.02-2.63-1.2-1.54-1.83-3.68-1.85-6.36V12c.01-2.69.64-4.83 1.85-6.37C7.47 3.9 9.49 3.02 12.13 3c2.64.02 4.69.9 6.1 2.62.68.85 1.2 1.88 1.51 3.06l-1.51.4a6.59 6.59 0 0 0-1.2-2.44c-1.1-1.35-2.74-2.04-4.9-2.05-2.14.02-3.75.7-4.8 2.04C6.33 7.88 5.82 9.68 5.8 12c.02 2.31.53 4.12 1.51 5.37 1.05 1.34 2.67 2.02 4.8 2.04 1.94-.01 3.21-.47 4.27-1.53a3.27 3.27 0 0 0 .8-3.6 2.86 2.86 0 0 0-1.2-1.3c-.13 1-.43 1.8-.92 2.42a3.53 3.53 0 0 1-2.72 1.33 3.98 3.98 0 0 1-2.4-.6 2.8 2.8 0 0 1-1.28-2.23c-.1-1.8 1.33-3.1 3.56-3.24.8-.04 1.54 0 2.22.1-.09-.55-.27-.99-.54-1.31-.38-.44-.96-.66-1.74-.67h-.02c-.62 0-1.46.17-2 .99l-1.29-.89a3.8 3.8 0 0 1 3.3-1.69h.02c2.35.02 3.75 1.48 3.89 4.04Zm-5.85 2.58c.05.94 1.06 1.38 2.04 1.32.96-.05 2.05-.43 2.24-2.74a7.62 7.62 0 0 0-2.17-.15c-1.61.09-2.15.87-2.1 1.56h-.01Z\"\n\t\tfill=\"currentColor\"\n\t\/>\n<\/svg>\n\t\t\t\t<svg\n\taria-hidden=\"true\"\n\tfill=\"none\"\n\tfocusable=\"false\"\n\theight=\"24\"\n\tviewBox=\"0 0 24 24\"\n\twidth=\"24\"\n\txmlns=\"http:\/\/www.w3.org\/2000\/svg\"\n>\n\t<path\n\t\td=\"m16.07 11.24.23.1a4.6 4.6 0 0 1 2.32 2.3c.59 1.37.64 3.6-1.14 5.37-1.35 1.36-3 1.97-5.34 1.99h-.01c-2.64-.02-4.66-.9-6.02-2.63-1.2-1.54-1.83-3.68-1.85-6.36V12c.01-2.69.64-4.83 1.85-6.37C7.47 3.9 9.49 3.02 12.13 3c2.64.02 4.69.9 6.1 2.62.68.85 1.2 1.88 1.51 3.06l-1.51.4a6.59 6.59 0 0 0-1.2-2.44c-1.1-1.35-2.74-2.04-4.9-2.05-2.14.02-3.75.7-4.8 2.04C6.33 7.88 5.82 9.68 5.8 12c.02 2.31.53 4.12 1.51 5.37 1.05 1.34 2.67 2.02 4.8 2.04 1.94-.01 3.21-.47 4.27-1.53a3.27 3.27 0 0 0 .8-3.6 2.86 2.86 0 0 0-1.2-1.3c-.13 1-.43 1.8-.92 2.42a3.53 3.53 0 0 1-2.72 1.33 3.98 3.98 0 0 1-2.4-.6 2.8 2.8 0 0 1-1.28-2.23c-.1-1.8 1.33-3.1 3.56-3.24.8-.04 1.54 0 2.22.1-.09-.55-.27-.99-.54-1.31-.38-.44-.96-.66-1.74-.67h-.02c-.62 0-1.46.17-2 .99l-1.29-.89a3.8 3.8 0 0 1 3.3-1.69h.02c2.35.02 3.75 1.48 3.89 4.04Zm-5.85 2.58c.05.94 1.06 1.38 2.04 1.32.96-.05 2.05-.43 2.24-2.74a7.62 7.62 0 0 0-2.17-.15c-1.61.09-2.15.87-2.1 1.56h-.01Z\"\n\t\tfill=\"currentColor\"\n\t\/>\n<\/svg>\n\t\t\t<\/span>\n\t\t<\/span>\n\t<\/span>\n\t<span class=\"sbux-icon-button__label visually-hidden\">Partager sur Threads<\/span>\n\t<span class=\"sbux-icon-button__backdrop\"><\/span>\n<\/a>\n\t\t<\/li>\n\t\n\t\t\t<li class=\"sbux-share-post__item\">\n\t\t\t<a\tclass=\"sbux-icon-button sbux-site-header__action\"\n\ttarget=\"_blank\" href=\"https:\/\/www.linkedin.com\/shareArticle?mini=true&amp;summary=Bonjour partenaires,\u00a0 Bonne ann\u00e9e! Je tiens \u00e0 vous remercier de nouveau pour vos efforts soutenus pendant la p\u00e9riode occup\u00e9e des F\u00eates. Je tiens \u00e9galement \u00e0 remercier toutes les personnes qui soutiennent nos \u00e9quipes et les communaut\u00e9s touch\u00e9es par les feux de for\u00eat d\u00e9vastateurs en Californie du Sud. \u00c0 tous nos partenaires de la r\u00e9gion, sachez [&hellip;]&amp;title=Message de Brian\u202f: \u00c9volution de notre \u00e9nonc\u00e9 de mission\u00a0&amp;url=https:\/\/stories.starbucks.ca\/fr\/press\/2025\/message-de-brian-evolution-de-notre-enonce-de-mission\/\">\n\t<span class=\"sbux-icon-button__circle\">\n\t\t<span class=\"sbux-icon-button__icon-container\">\n\t\t\t<span class=\"sbux-icon-button__icon\">\n\t\t\t\t<svg\n\taria-hidden=\"true\"\n\tfill=\"none\"\n\tfocusable=\"false\"\n\theight=\"24\"\n\tviewBox=\"0 0 24 24\"\n\twidth=\"24\"\n\txmlns=\"http:\/\/www.w3.org\/2000\/svg\"\n>\n\t<path\n\t\td=\"M3 5.161a2.162 2.162 0 0 1 4.323 0c0 1.194-.968 2.182-2.162 2.182C3.969 7.343 3 6.355 3 5.161ZM20.995 21H21v-6.602c0-3.23-.695-5.718-4.47-5.718-1.816 0-3.034.996-3.531 1.94h-.053V8.983h-3.58v12.017h3.728v-5.95c0-1.567.297-3.082 2.237-3.082 1.912 0 1.94 1.788 1.94 3.182V21h3.724ZM3.297 8.983h3.732V21H3.297V8.983Z\"\n\t\tfill=\"currentColor\"\n\t\/>\n<\/svg>\n\t\t\t\t<svg\n\taria-hidden=\"true\"\n\tfill=\"none\"\n\tfocusable=\"false\"\n\theight=\"24\"\n\tviewBox=\"0 0 24 24\"\n\twidth=\"24\"\n\txmlns=\"http:\/\/www.w3.org\/2000\/svg\"\n>\n\t<path\n\t\td=\"M3 5.161a2.162 2.162 0 0 1 4.323 0c0 1.194-.968 2.182-2.162 2.182C3.969 7.343 3 6.355 3 5.161ZM20.995 21H21v-6.602c0-3.23-.695-5.718-4.47-5.718-1.816 0-3.034.996-3.531 1.94h-.053V8.983h-3.58v12.017h3.728v-5.95c0-1.567.297-3.082 2.237-3.082 1.912 0 1.94 1.788 1.94 3.182V21h3.724ZM3.297 8.983h3.732V21H3.297V8.983Z\"\n\t\tfill=\"currentColor\"\n\t\/>\n<\/svg>\n\t\t\t<\/span>\n\t\t<\/span>\n\t<\/span>\n\t<span class=\"sbux-icon-button__label visually-hidden\">Partager sur LinkedIn<\/span>\n\t<span class=\"sbux-icon-button__backdrop\"><\/span>\n<\/a>\n\t\t<\/li>\n\t\n\t<li class=\"sbux-share-post__item\">\n\t\t<button\tclass=\"sbux-icon-button sbux-site-header__action\"\n\tdata-copy-to-clipboard=\"1\">\n\t<span class=\"sbux-icon-button__circle\">\n\t\t<span class=\"sbux-icon-button__icon-container\">\n\t\t\t<span class=\"sbux-icon-button__icon\">\n\t\t\t\t<svg\n\taria-hidden=\"true\"\n\tfill=\"none\"\n\tfocusable=\"false\"\n\theight=\"24\"\n\tviewBox=\"0 0 24 24\"\n\twidth=\"24\"\n\txmlns=\"http:\/\/www.w3.org\/2000\/svg\"\n>\n\t<path\n\t\td=\"M17 7c1.39 0 2.56.48 3.54 1.46A4.83 4.83 0 0 1 22 12c0 1.38-.48 2.56-1.46 3.54A4.83 4.83 0 0 1 17 17h-3.5a.75.75 0 0 1 0-1.5H17a3.5 3.5 0 1 0-.03-7H13.5a.75.75 0 0 1 0-1.5H17ZM4.52 14.47A3.5 3.5 0 0 1 7 8.5h3.5a.75.75 0 0 0 0-1.5H7c-1.38 0-2.56.5-3.54 1.46A4.8 4.8 0 0 0 2 12c0 1.38.49 2.56 1.46 3.54A4.81 4.81 0 0 0 7 17h3.5a.75.75 0 0 0 0-1.5H7.03c-.94 0-1.84-.37-2.5-1.03Zm4.36-3.22h6.25a.75.75 0 0 1 0 1.5H8.88a.75.75 0 0 1 0-1.5Z\"\n\t\tfill=\"currentColor\"\n\t\/>\n<\/svg>\n\t\t\t\t<svg\n\taria-hidden=\"true\"\n\tfill=\"none\"\n\tfocusable=\"false\"\n\theight=\"24\"\n\tviewBox=\"0 0 24 24\"\n\twidth=\"24\"\n\txmlns=\"http:\/\/www.w3.org\/2000\/svg\"\n>\n\t<path\n\t\td=\"M17 7c1.39 0 2.56.48 3.54 1.46A4.83 4.83 0 0 1 22 12c0 1.38-.48 2.56-1.46 3.54A4.83 4.83 0 0 1 17 17h-3.5a.75.75 0 0 1 0-1.5H17a3.5 3.5 0 1 0-.03-7H13.5a.75.75 0 0 1 0-1.5H17ZM4.52 14.47A3.5 3.5 0 0 1 7 8.5h3.5a.75.75 0 0 0 0-1.5H7c-1.38 0-2.56.5-3.54 1.46A4.8 4.8 0 0 0 2 12c0 1.38.49 2.56 1.46 3.54A4.81 4.81 0 0 0 7 17h3.5a.75.75 0 0 0 0-1.5H7.03c-.94 0-1.84-.37-2.5-1.03Zm4.36-3.22h6.25a.75.75 0 0 1 0 1.5H8.88a.75.75 0 0 1 0-1.5Z\"\n\t\tfill=\"currentColor\"\n\t\/>\n<\/svg>\n\t\t\t<\/span>\n\t\t<\/span>\n\t<\/span>\n\t<span class=\"sbux-icon-button__label visually-hidden\">Copier le lien vers cette publication<\/span>\n\t<span class=\"sbux-icon-button__backdrop\"><\/span>\n<\/button>\n\t<\/li>\n<\/ul>\n<ul class=\"sbux-post-details is-style-meta\">\n\t<li class=\"sbux-post-details__item\">\n\t\t<time\n\t\t\titemprop=\"timeRequired\"\n\t\t\tdatetime=\"PT5M\"\n\t\t>\n\t\t\t5 min read\t\t<\/time>\n\t<\/li>\n\t\t<li class=\"sbux-post-details__item\">\n\t\t<time\n\t\t\titemprop=\"datePublished\"\n\t\t\tdatetime=\"2025-01-09T16:28:33-05:00\"\n\t\t>\n\t\t\tjanvier 9, 2025\t\t<\/time>\n\t<\/li>\n\t<\/ul>\n<body><p class=\"wp-block-paragraph\">Bonjour partenaires,\u00a0<\/p>\n<\/body>\n\n<body><p class=\"wp-block-paragraph\">Bonne ann\u00e9e! Je tiens \u00e0 vous remercier de nouveau pour vos efforts soutenus pendant la p\u00e9riode occup\u00e9e des F\u00eates. Je tiens \u00e9galement \u00e0 remercier toutes les personnes qui soutiennent nos \u00e9quipes et les communaut\u00e9s touch\u00e9es par les feux de for\u00eat d\u00e9vastateurs en Californie du Sud. \u00c0 tous nos partenaires de la r\u00e9gion, sachez que nous sommes l\u00e0 pour vous et que nous ferons tout en notre pouvoir pour prendre soin de vous et vous offrir du r\u00e9confort et du soutien.\u00a0<\/p>\n<\/body>\n\n<body><p class=\"wp-block-paragraph\">Au cours des derniers mois, nous avons recentr\u00e9 nos efforts sur ce qui distingue Starbucks depuis toujours\u202f: un lieu accueillant o\u00f9 les gens se rassemblent et o\u00f9 nous servons le meilleur caf\u00e9, pr\u00e9par\u00e9 \u00e0 la main par nos talentueux baristas.\u00a0\u00a0\u00a0<\/p>\n<\/body>\n\n<body><h2 class=\"wp-block-heading\"><strong>\u00c9volution de notre \u00e9nonc\u00e9 de mission<\/strong>\u00a0\u00a0<\/h2>\n<\/body>\n\n<body><p class=\"wp-block-paragraph\">Dans le cadre de nos efforts pour \u00ab\u202fRedevenir Starbucks\u202f\u00bb, il est important de pr\u00e9ciser qui nous sommes et le r\u00f4le que nous jouons dans le monde. C\u2019est pourquoi nous mettons \u00e0 jour notre \u00e9nonc\u00e9 de mission. Notre nouvel \u00e9nonc\u00e9 de mission est\u202f:\u00a0<\/p>\n<\/body>\n\n\n<figure class=\"wp-block-image alignwide size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2000\" height=\"1125\" src=\"https:\/\/about.starbucks.com\/uploads\/sites\/13\/2025\/01\/GC043-Mission-Statement_FR.jpg\" alt=\"\" class=\"wp-image-16561\" srcset=\"https:\/\/about.starbucks.com\/uploads\/sites\/13\/2025\/01\/GC043-Mission-Statement_FR.jpg 2000w, https:\/\/about.starbucks.com\/uploads\/sites\/13\/2025\/01\/GC043-Mission-Statement_FR-300x169.jpg 300w, https:\/\/about.starbucks.com\/uploads\/sites\/13\/2025\/01\/GC043-Mission-Statement_FR-1024x576.jpg 1024w, https:\/\/about.starbucks.com\/uploads\/sites\/13\/2025\/01\/GC043-Mission-Statement_FR-768x432.jpg 768w, https:\/\/about.starbucks.com\/uploads\/sites\/13\/2025\/01\/GC043-Mission-Statement_FR-1536x864.jpg 1536w, https:\/\/about.starbucks.com\/uploads\/sites\/13\/2025\/01\/GC043-Mission-Statement_FR-1280x720.jpg 1280w, https:\/\/about.starbucks.com\/uploads\/sites\/13\/2025\/01\/GC043-Mission-Statement_FR-480x270.jpg 480w, https:\/\/about.starbucks.com\/uploads\/sites\/13\/2025\/01\/GC043-Mission-Statement_FR-320x180.jpg 320w, https:\/\/about.starbucks.com\/uploads\/sites\/13\/2025\/01\/GC043-Mission-Statement_FR-160x90.jpg 160w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\" \/><\/figure>\n\n\n<body><p class=\"wp-block-paragraph\"><br>Notre nom, Starbucks Coffee Company, refl\u00e8te \u00e9galement notre r\u00f4le. Le terme \u00ab\u202fCoffee\u202f\u00bb t\u00e9moigne de notre engagement \u00e0 acheter, torr\u00e9fier et servir du caf\u00e9 de la plus haute qualit\u00e9. Le terme \u00ab\u202fCompany\u202f\u00bb d\u00e9finit notre r\u00f4le, qui consiste \u00e0 rassembler les gens afin d\u2019inspirer et de nourrir l\u2019\u00e2me de chaque personne.\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0<\/p>\n<\/body>\n\n<body><p class=\"wp-block-paragraph\"><\/p>\n<\/body>\n\n\n<figure class=\"wp-block-embed alignwide is-type-video is-provider-wistia-inc wp-block-embed-wistia-inc is-style-landscape\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"fr 20250108_brian_horizontal_canada (1080p) Video\" src=\"https:\/\/fast.wistia.net\/embed\/iframe\/zeqozwpzyn?dnt=1\" allow=\"autoplay; fullscreen\" allowtransparency=\"true\" frameborder=\"0\" scrolling=\"no\" class=\"wistia_embed\" name=\"wistia_embed\" msallowfullscreen width=\"500\" height=\"281\"><\/iframe><script src=\"https:\/\/fast.wistia.net\/assets\/external\/E-v1.js\" async><\/script>\n<\/div><\/figure>\n\n\n<body><h2 class=\"wp-block-heading\"><strong>Puiser dans notre h\u00e9ritag<\/strong>e<\/h2>\n<\/body>\n\n<body><p class=\"wp-block-paragraph\">These ideas and words should feel familiar, and for good reason. As we Ces id\u00e9es et ces mots devraient vous sembler familiers, et pour cause. Afin de nous tourner vers l\u2019avenir, nous nous inspirons de notre h\u00e9ritage\u202f:\u00a0<\/p>\n<\/body>\n\n<body><ul class=\"wp-block-list\">\n<li>Notre premier \u00e9nonc\u00e9 de mission de\u202f1990 \u00e9tait clair\u202f: \u00ab\u202fFaire de Starbucks le fournisseur principal des meilleurs caf\u00e9s au monde.\u202f\u00bb Il refl\u00e8te encore aujourd\u2019hui notre engagement \u00e0 offrir du caf\u00e9 de la plus haute qualit\u00e9, du grain \u00e0 la tasse. Personne d\u2019autre ne d\u00e9montre le m\u00eame niveau d\u2019expertise ou d\u2019engagement.\u00a0\u00a0\u00a0<\/li>\n<\/ul>\n<\/body>\n\n<body><ul class=\"wp-block-list\">\n<li>En 2008, nous avons mis \u00e0 jour notre \u00e9nonc\u00e9 de mission afin qu\u2019il repr\u00e9sente notre r\u00f4le en tant que lieu de rencontre privil\u00e9gi\u00e9 de nos communaut\u00e9s\u202f: \u00ab\u202fInspirer et nourrir l\u2019\u00e2me au gr\u00e9 des rencontres, caf\u00e9 apr\u00e8s caf\u00e9, d\u2019une communaut\u00e9 \u00e0 l\u2019autre.\u202f\u00bb Cet \u00e9nonc\u00e9 continue de d\u00e9finir le r\u00f4le que jouent nos partenaires portant le tablier vert et nos magasins partout dans le monde.\u00a0<\/li>\n<\/ul>\n<\/body>\n\n<body><p class=\"wp-block-paragraph\">Alors que nous travaillons \u00e0 \u00ab\u202fRedevenir Starbucks\u202f\u00bb, nous nous inspirons de ces \u00e9nonc\u00e9s pour r\u00e9affirmer clairement et simplement notre mission.\u00a0\u00a0<\/p>\n<\/body>\n\n<body><h2 class=\"wp-block-heading\"><strong>Nos valeurs et nos promesses\u00a0<\/strong>\u00a0<\/h2>\n<\/body>\n\n<body><p class=\"wp-block-paragraph\">Nos actions et l\u2019incidence que nous nous effor\u00e7ons d\u2019avoir sont guid\u00e9es par nos valeurs et nos promesses. Nos <em>valeurs<\/em>, \u00e9labor\u00e9es avec l\u2019aide de centaines de partenaires, ne changent pas. Nous mettrons tout en \u0153uvre pour incarner les valeurs suivantes\u202f: savoir-faire, r\u00e9sultats, courage, appartenance et joie. Nous n\u2019apportons aucun changement aux <em>promesses<\/em> envers nos partenaires, les caf\u00e9iculteurs et caf\u00e9icultrices, les communaut\u00e9s, l\u2019environnement et les actionnaires.\u00a0\u00a0<\/p>\n<\/body>\n\n<body><p class=\"wp-block-paragraph\">Toutefois, nous mettons \u00e0 jour notre <em>promesse envers la client\u00e8le<\/em> afin qu\u2019elle refl\u00e8te notre mission et notre plan \u00ab\u202fRedevenir Starbucks\u202f\u00bb. Elle devient\u202f: \u00ab\u202f<em>Servir le meilleur caf\u00e9 au monde en favorisant un moment d\u2019interaction.<\/em>\u202f\u00bb\u00a0<\/p>\n<\/body>\n\n<body><h2 class=\"wp-block-heading\"><strong>R\u00e9flexion sur notre promesse envers les partenaires<\/strong>\u00a0<\/h2>\n<\/body>\n\n<body><p class=\"wp-block-paragraph\">Surtout, notre promesse envers les partenaires demeure d\u2019\u00ab\u202fouvrir la voie \u00e0 un avenir meilleur\u202f\u00bb. D\u00e8s le d\u00e9but, Howard a soulign\u00e9 l\u2019importance de prendre soin de nos partenaires pour qu\u2019ils puissent \u00e0 leur tour prendre soin de notre client\u00e8le.\u202f\u00a0<\/p>\n<\/body>\n\n<body><p class=\"wp-block-paragraph\">\u202f\u00a0<\/p>\n<\/body>\n\n<body><p class=\"wp-block-paragraph\">C\u2019est pourquoi nos partenaires portant le tablier vert sont au premier plan de tout ce que nous faisons. C\u2019est aussi la raison pour laquelle je me suis engag\u00e9 \u00e0 faire en sorte que Starbucks soit le meilleur employeur dans le secteur de la vente au d\u00e9tail, pourquoi nous avons r\u00e9cemment augment\u00e9 le nombre de cong\u00e9s parentaux pay\u00e9s et pourquoi nous continuons d\u2019offrir un r\u00e9gime de soins de sant\u00e9 et un r\u00e9gime d\u2019actionnariat pour le personnel \u00e0 temps partiel.\u202fPlus de 75\u202f% des partenaires travaillent au moins 20\u202fheures par semaine et sont admissibles aux meilleurs avantages sociaux du secteur de la vente au d\u00e9tail.\u00a0<\/p>\n<\/body>\n\n<body><p class=\"wp-block-paragraph\">\u202f\u00a0<\/p>\n<\/body>\n\n<body><p class=\"wp-block-paragraph\">Nous visons \u00e9galement \u00e0 cr\u00e9er d\u2019excellents parcours professionnels et des possibilit\u00e9s \u00e9conomiques durables pour nos partenaires.\u202fC\u2019est pourquoi nous avons l\u2019intention de pourvoir 90\u202f% des postes de leaders de magasins \u00e0 l\u2019interne au cours des trois prochaines ann\u00e9es, ce qui aidera des milliers de partenaires \u00e0 faire progresser leur carri\u00e8re et \u00e0 accro\u00eetre leurs revenus.\u00a0<\/p>\n<\/body>\n\n<body><p class=\"wp-block-paragraph\">L\u2019\u00e9volution de notre \u00e9nonc\u00e9 de mission et de notre promesse envers la client\u00e8le est une \u00e9tape importante de notre plan \u00ab\u202fRedevenir Starbucks\u202f\u00bb. J\u2019esp\u00e8re que vous \u00e9prouvez de la fiert\u00e9 quant \u00e0 nos progr\u00e8s et \u00e0 la direction que nous prenons en 2025. Merci pour tout ce que vous faites.\u00a0<\/p>\n<\/body>\n\n<body><p class=\"wp-block-paragraph\">Allons de l\u2019avant,\u00a0<\/p>\n<\/body>\n\n<body><p class=\"wp-block-paragraph\">Brian\u00a0<\/p>\n<\/body>\n\n<body><p class=\"wp-block-paragraph\"><em>Brian Niccol<\/em>\u00a0<\/p>\n<\/body>\n\n<body><p class=\"wp-block-paragraph\"><em>Pr\u00e9sident du conseil d\u2019administration et chef de la direction<\/em>\u00a0<\/p>\n<\/body>","protected":false},"excerpt":{"rendered":"<p>Bonjour partenaires,\u00a0 Bonne ann\u00e9e! Je tiens \u00e0 vous remercier de nouveau pour vos efforts soutenus pendant la p\u00e9riode occup\u00e9e des F\u00eates. Je tiens \u00e9galement \u00e0 remercier toutes les personnes qui soutiennent nos \u00e9quipes et les communaut\u00e9s touch\u00e9es par les feux de for\u00eat d\u00e9vastateurs en Californie du Sud. \u00c0 tous nos partenaires de la r\u00e9gion, sachez [&hellip;]<\/p>\n","protected":false},"author":0,"featured_media":16557,"template":"","meta":{"ep_exclude_from_search":false,"sbux_color_theme":"default","sbux_typography_theme":"default","byline":"","sbux_is_featured":false,"featured_image_focal_point_x":0,"featured_image_focal_point_y":0,"hide_related_posts":false,"downloadable_assets":[],"footnotes":""},"categories":[],"press_type":[1869],"class_list":["post-16549","press","type-press","status-publish","has-post-thumbnail","hentry","press_type-annonces-et-vues"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Message de Brian\u202f: \u00c9volution de notre \u00e9nonc\u00e9 de mission\u00a0 - Starbucks Canada French<\/title>\n<meta name=\"description\" content=\"Dans le cadre de nos efforts pour \u00ab\u202fRedevenir Starbucks\u202f\u00bb, il est important de pr\u00e9ciser qui nous sommes et le r\u00f4le que nous jouons dans le monde. 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