Starbucks Celebrates Its 50th Anniversary on National Coffee Day with Free Coffee

On Sept. 29 when customers bring a clean, reusable cup into the café at participating stores, they will get a free hot
Pike Place® Roast brewed coffee.

This year marks Starbucks 50th anniversary, and to celebrate and recognize 50 grateful years bringing communities together over coffee Starbucks is inviting customers to bring in a clean, empty, reusable cup (up to 20 fl. oz.) into participating café locations in Canada on September 29 and get a free cup of Pike Place® Roast brewed coffee*.

Named after the location of the original store in Seattle’s Pike Place Market that opened in 1971, Pike Place Roast is Starbucks signature medium roast coffee served in stores everyday around the world. Pike Place Roast was introduced in 2008 and was created using input from nearly 1,000 customers who spent almost 1,500 hours providing feedback on what’s important to them in a cup of coffee. Starbucks master blenders and roasters then artfully created the coffee. The result is a smooth, well-rounded blend of Latin American coffees with subtly rich flavors of chocolate and toasted nuts. Today, Pike Place Roast represents Starbucks decades of coffee roasting experience, knowledge and passion.  

To find a Starbucks café near you visit for local hours and store information. Limit one free coffee per customer.

Starbucks work goes far beyond making a great cup of coffee

Starbucks has a bold aspiration to be a resource positive company, to take less and give more to the planet in every aspect of its business – including coffee. In March, Starbucks announced coffee specific environmental goals to achieve carbon neutral green coffee and conserve water usage in green coffee processing by 50% by 2030.

Starbucks purchases coffee from more than 400,000 farmers in 30 countries around the world and is committed to a sustainable future of coffee for all. The company believes it has a responsibility to care for the entire supply chain and the many people who make coffee possible, from seed to cup, farmer to customer.

Starbucks is committed to sourcing coffee responsibly, for the betterment of people and planet, while also working to help empower farmers, improve their livelihoods, and positively impact their communities so we can ensure coffee continues to flow for another 50 years. From the introduction of C.A.F.E. Practices in 2004, to our research and development at Hacienda Alsacia and open-source agronomy philosophy – we continue to grow and expand our efforts to best support farmers while also caring for the planet.

Explore the journey that your Starbucks roasted coffee has taken and learn more about the people and the places that made it possible with Starbucks Traceability. For more information about Starbucks 50th anniversary visit


*The offer is available in cafes only (not in the drive-thru or ordered ahead in the Starbucks app), limit one per customer, up to 20 fl oz., no refills or modifiers. Available on iced or hot brewed coffee only; not valid on cold brew or Nitro. One coffee per customer, up to 20 fl. oz. At participating locations. Supplies are limited. For safety reasons, we can only accept clean and empty reusable cups.

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