Starbucks Canada Recognized with 2025 Better Benefits Award from Fertility Matters Canada
The Fertility Matters Canada 2025 Better Benefits Award recognizes Starbucks Canada’s leadership in family support benefits.

Earlier this month, Starbucks Canada launched a new Parental Leave Top-Up Benefit designed to better support partners (employees) through important life moments. All eligible partners—including retail hourly partners working an average of 20 hours or more per week with at least six months of continuous service—can now receive up to 12 weeks of 100% top-up pay while on parental leave.
This industry-leading initiative reinforces our continued investment in the people who power our business, providing the flexibility and financial security that help partners balance work and family with confidence.
“Our success starts and ends with our partners. Whether it is about career, education or family, we offer competitive pay and a collection of benefits that are best in class. Being recognized by Fertility Matters Canada with the 2025 Better Benefits Award affirms the impact of these efforts.”
– Michael Watson, vp partner resources, Starbucks Canada
The Fertility Matters Canada 2025 Better Benefits Award, announced during Canadian Fertility Awareness Week (April 20–26), recognizes Starbucks’ leadership in family-building and fertility care, including support for services like IVF and IUI, as well as a Family Expansion Reimbursement of up to $40,000 for eligible adoption and surrogacy costs.
Starbucks has a decades-long track record of leading the retail industry in partner care. More than 35 years ago, we were the first major retailer to offer health benefits to part-time employees. The new Parental Leave Top-Up builds on that legacy, offering practical support that meets the evolving needs of today’s workforce.
“Starbucks Parental Leave Top-Up benefit wasn’t just a policy update -it was a lifeline, an opportunity to press pause and be present at a time when I needed it most. In a world where balancing work and family often feels like a constant tug-of-war, having this time to support my wife and spend with my newborn son Oisin meant everything.
I couldn’t have asked for a better company to support me during this monumental time. Starbucks has always been a place where people matter, and this was a reflection of that. It’s not just about the benefits or the pay—it’s about the understanding that, in those early months of a child’s life, time is everything. Time is love. Time is growth.”
– Mark K., store manager
Paid parental leave supports employee well-being, reduces financial pressure, and helps build a stronger, more inclusive workplace. At Starbucks Canada, we’re proud to continue delivering meaningful benefits that reflect how much we value the partners behind every cup.
About Starbucks Canada Family Support Benefits
As part of its overall total rewards program, in addition to the newly expanded Parental Leave Top-Up benefit, Starbucks Canada offers all benefits-eligible partners – whether salaried or retail hourly who work an average of 20 hours per week:
- A maximum of $25,000 in IVF treatment and $10,000 for medication, for a total of $35,000 in potential insurance coverage
- A maximum of $40,000 in benefits for intra-uterine inception (IUI) treatments
- A Partner Choice Program in which eligible partners can allocate an annual amount to a Health Spending Account (HSA) and/or Personal Wellness Account (PWA). The funds can be put towards a variety of out-of-pocket expenses including medical expenses not covered under Extended Health plan (HSA) or toward wellness and lifestyle expenses like childcare costs and groceries (PWA).
- Family Support Services such as childcare matching, adoption services and caregiver support groups through TELUS Heath Employee Assistance Program (EAP).
For more information about the benefits Starbucks Canada offers, visit starbucksbenefits.ca.