Starbucks and Peanuts™ celebrate fall with a global merchandise collection inspired by ‘The Great Pumpkin™’
The collaboration includes limited-edition merchandise featuring Snoopy and the Peanuts™ gang, including the Peanuts™ + Starbucks® Snoopy™ glass cold cup
The return of the Pumpkin Spice Latte signals the start of fall for Starbucks customers around the world, and this year, Starbucks is celebrating the season in a new way by teaming up with the beloved brand Peanuts.
On Sept. 15, Starbucks coffeehouses around the world will launch the limited-edition merchandise collection inspired by Peanuts’ iconic Halloween special “It’s the Great Pumpkin, Charlie Brown™”, bringing together the warmth, nostalgia and traditions that have made both brands a part of autumn for decades. The collaboration, which includes drinkware and accessories, coincides with the 60th anniversary of the classic special and will be available for a limited time while supplies last.
“The return of Pumpkin Spice Latte and ‘It’s the Great Pumpkin, Charlie Brown’ are both enduring signs that fall has arrived,” said Dana Pellicano, senior vice president, Global Product Experience at Starbucks. “This collaboration brings those traditions together in a collection designed to celebrate the joy of the season, and we’re excited to share it with our customers. The Snoopy glass cold cup is a special addition to the collection, one that is sure to become a cherished keepsake for Starbucks and Peanuts fans alike.”
“Like Linus, I eagerly await the coming of The Great Pumpkin this time every year. And as a Pumpkin Spice Latte fan (oat beverage, whipped cream), I am so delighted to again be working with the wonderful people of Starbucks to bring this program to life,” from Lisa Silverman Meyers, senior vice president, International, Peanuts Worldwide.
Meet the collection
The limited-edition Peanuts™ + Starbucks® collection includes 10 collectible items, including drinkware, accessories and a plush. Each piece blends iconic Peanuts™ characters with Starbucks fall traditions, creating keepsakes designed to be collected, gifted and enjoyed.
The Snoopy™ Glass Cold Cup features a charming Woodstock™ straw topper, pumpkin-colored hat and a seasonal green scarf ($57.95). There is a two-item per customer purchase limit for the Snoopy™ Glass Cold Cup.
The Stainless Steel Cold Cup showcases Lucy™ and Snoopy™ sharing a coffee moment, capturing the warmth of connection that defines fall ($47.95).
The Great Pumpkin™ Tumbler features whimsical Snoopy™ and Woodstock™ artwork inspired by the beloved seasonal classic ($47.95).
The 24-ounce Cold Cup features Snoopy™, The Great Pumpkin™ and playful fall imagery that celebrates the spirit of pumpkin season ($40.95).
The 14-ounce Ceramic Mug showcases the Peanuts™ gang and reveals a surprise Snoopy™ with every sip, adding a touch of delight to cozy moments ($43.95).
The 16-ounce Stainless Steel Tumbler is adorned with a Woodstock™ charm and dancing Snoopy™, bringing character to your daily routine ($47.95).
The collection also includes a Snoopy™ Plush ($50.95), Bag Charm ($24.95), Mini Tote ($43.95) and Enamel Pin Set ($21.95), perfect for gifting, collecting and celebrating the season.
The Peanuts™ + Starbucks collection launches Sept. 15 and will be available while supplies last in participating Starbucks coffeehouses across the United States, Canada, Latin America and the Caribbean, Europe, the Middle East, Africa and Asia Pacific markets.
About Peanuts:
The characters of Peanuts and related intellectual property are owned by Peanuts Worldwide, which is 80% owned by the Sony Group and 20% owned by the family of Charles M. Schulz. First introduced to the world in 1950 in the Peanuts comic strip, Charlie Brown, Snoopy and the rest of the gang have made an indelible mark on popular culture. In addition to enjoying beloved Peanuts shows and specials on Apple TV, fans of all ages celebrate the brand around the world through thousands of consumer products, as well as amusement park attractions, cultural events, social media, and comic strips available in all formats, from traditional to digital. Peanuts recently celebrated its 75th anniversary with unprecedented worldwide exhibitions and activities, collaborations, digital marketing campaigns, and more.
