Starbucks Celebrates PSL’s 20th Birthday on Oct. 10

The iconic Pumpkin Spice Latte (PSL) is turning 20 this year! Since its first debut in stores on October 10, 2003, the beloved beverage has sparked a love for all things fall and pumpkin spice. Over the last two decades, PSL has become a cultural phenomenon, so much so that Merriam-Webster officially added pumpkin spice to the dictionary last year. Here are all the ways Starbucks customers can celebrate the milestone birthday.

KidSuper + Starbucks Team PSL Limited-Edition Varsity Jacket 

To kick off the birthday festivities, Starbucks has teamed up with KidSuper Studios to drop a limited-edition Team PSL Varsity Jacket. Colm Dillane, founder of KidSuper Studios, has woven in customer love for PSL throughout the jacket with his signature handwritten artwork and bright, bold designs. The jacket is a true celebration of PSL fandom, featuring top expressions of fan love, and will be available to pre-order at beginning at 8 a.m. PT/11 a.m. ET, while supplies last, on Tuesday, October 10. Read more about the collaboration here

HBD PSL Temporary Tattoos  

On October 10, customers who purchase a Pumpkin Spice Latte (hot, iced or blended) at participating stores in Canada will receive a sheet of temporary tattoos as a gift with purchase, while supplies last. 

Musical Throwback to 2003  

Starbucks stores will play a curated playlist of 2003’s most popular hits, transporting customers to the year PSL was introduced. Customers celebrating on the go can throw it back to 2003 by listening to the Spotify playlist available on Starbucks Spotify profile. 

PSL eGift Design 

Customers can also surprise fellow pumpkin spice lovers with a Starbucks eGift featuring a brand-new PSL birthday design, available through November 1 on and the Starbucks app. Choose any dollar value you want to give, add a personal message, enter an email address, and hit send.  

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