Coffee and Craft
New Refreshers and a mango flavoured twist for matcha and chai joins the menu, plus Cool Lime Refreshers come back year-round.
The milestone reflects nearly a decade of investment in research-backed coffee trees, with Starbucks planning to donate 50 million more to help smallholder farms adapt to climate change.
New drinkware and accessories with lush matcha greens and playful pink cherry blossoms mark the arrival of spring at Starbucks coffeehouses across the U.S. and Canada starting March 3.
In February, the new Iced Banana Bread Matcha joins the Starbucks menu, along with 1971 Blend and Valentine’s Day merch, available for a limited time. The menu also welcomes back lactose-free milk as an alternative dairy beverage.
The updated Starbucks Rewards program, which launches on March 10, introduces three levels of membership – Green, Gold and Reserve – offering new and exclusive benefits for members.
Inspired by member feedback, the program is designed to strengthen connection and drive growth.