Starbucks Announces New Incentive Rewards Program to Create More Opportunities for Partners to Share in Success
The program reflects Starbucks continued commitment to offering one of the most competitive total compensation and benefits packages in the industry.
Builds on Back to Starbucks transformation to strengthen the coffeehouse
experience through new partner incentive program
Provides hourly partners (employees) the opportunity to earn quarterly bonuses based on store performance and customer experience
Starbucks Coffee Company announced today a new incentive rewards program designed to create more opportunities for hourly coffeehouse partners to share in the success of the Back to Starbucks transformation. The program reflects Starbucks continued commitment to offering one of the most competitive total compensation and benefits packages in the industry.
As the company’s Back to Starbucks transformation continues to deliver results and an improved customer experience in Starbucks coffeehouses, the new incentive rewards program recognizes partners for the progress they make possible. The company expects this program to further strengthen alignment between incentives and the metrics that drive improvements to coffeehouse performance and operations, and the customer experience, which should offset costs related to the incentive rewards program.
More ways to earn
The program introduces a new coffeehouse performance-based bonus structure, bringing hourly partners more ways to earn, on top of existing base pay and benefits. Baristas and shift supervisors can earn up to an additional $1,200 per year ($300 per quarter) when their coffeehouse meets and exceeds certain sales, operational and customer service targets – metrics that drive growth.
Expanded access to tips
Partners will benefit from expanded opportunities to receive tips across more ordering and payment channels — including through Mobile Order & Pay and when using Scan & Pay at the register — making it easier for customers to recognize great service.
Additional job promotion opportunities
In addition, Starbucks is expanding leadership opportunities within the coffeehouse through the addition of the previously announced coffeehouse coach role, with plans to introduce new positions across Canada locations later this year. Coffeehouse coaches are full-time members of management who, together with the coffeehouse leader, keep locations running smoothly. This role supports Starbucks commitment to fill 90% of retail leadership roles from within.
Starbucks plans to begin rolling out the incentive rewards program and other tip and pay enhancements across coffeehouses starting in July 2026.
*The actual amount of tips received by a tip-eligible partner can vary substantially depending upon store location, quality of service, customers served and other factors. Tips are a gratuity provided by customers at their discretion and are not guaranteed.
