Simplifying our menu for a better Starbucks Experience
As part of our plan to get back to Starbucks, we’re simplifying our menu to focus on what sets Starbucks apart — a welcoming coffeehouse where people gather, and where we serve the finest coffee, handcrafted by our skilled baristas.
Starting March 4, we will remove a selection of less popular beverages from our menu, including several Frappuccino® blended beverages, the Royal English Breakfast Latte and the White Hot Chocolate. These items aren’t commonly purchased, can be complex to make, or are like other beverages on our menu.
Why the change?
We’re simplifying our menu to focus on fewer, more popular items, executed with excellence. This will make way for innovation, help reduce wait times, improve quality and consistency, and align with our core identity as a coffee company.
Starbucks has always been about coffee craft, community, and connection. We’re focusing on premium beverages rooted in customer trends and preferences. In January, we introduced the Cortado, a bold yet balanced espresso beverage, which has already performed beyond our expectations.
What’s next?
Additional beverages and food will exit Starbucks menu throughout the coming months, resulting in a roughly 20% reduction of menu items by the end of fiscal year 2025 in Canada, to make way for innovation. This spring, we’re excited to bring back the beloved Lavender beverages and will also introduce a new Iced Cherry Chai, Spicy Falafel Pocket and Jalapeño Chicken Pocket.
By simplifying our menu, we’re helping to create a more intentional, thoughtful experience for our customers — one where every drink is handcrafted with precision and care.
