Customer Experience

The updated Starbucks Rewards program, which launches on March 10, introduces three levels of membership – Green, Gold and Reserve – offering new and exclusive benefits for members.  
  
Inspired by member feedback, the program is designed to strengthen connection and drive growth. 

Starbucks is kicking off the new year with a fresh take on fan-favourite flavours with their winter menu arriving at Starbucks coffeehouses on Jan. 6. 

Customers who order a handcrafted holiday beverage at participating Starbucks Canada coffeehouses on Nov. 13 will receive a free 2025 limited-edition reusable red cup.

Starting Nov. 6, Starbucks is welcoming the most magical time of year with the return of its beloved holiday menu and merchandise in stores nationwide. 

The holidays have returned to Starbucks, along with seasonal favourite drinks like the Peppermint Mocha, treats including the Snowman Cookie, Christmas Blend whole bean coffee and festive cups. 

See how the green (and red!) aprons worn by Starbucks baristas were the inspiration behind this year’s holiday cup designs. 

Just in time for holiday gifting, Starbucks and Hello Kitty® are teaming up to bring the season’s most adorable merchandise to Starbucks coffeehouses across the U.S. and Canada, starting Nov. 6.